1. What kind of media institution might distribute your media product and why?

2. Who publishes most magazines ? Emap and Bauer are the main publishers in the U.K. and produce a lot of our magazines. However I would not choose for my magazine to be published by them, even though it is mainstream.

3. About Bauer Media Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 230 magazines in 15 countries, as well as online, TV and radio stations. Bauer Media joined the Bauer Media Group in January 2008 following acquisition of Emap plc’s consumer and specialist magazines, radio, TV, online and digital businesses. Collectively, the Group employs some 6,400 people and has a 2008 turnover of 2.08 billion Euros. Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators. Our business is built on influential media brands with millions of personal relationships with engaged readers and listeners. Our strategy is to connect audiences with excellent content through our broad multi-touch point brand platforms, wherever and whenever and however they want. Our wide portfolio of influential brands gives us advantages over pure play magazine or radio competitors. Our magazine heritage stretches back to 1953 with the launch of Angling Times and the acquisition in 1956 of Motor Cycle News, both still iconic brands within our portfolio.

4. Who would Publish Plugged In ? Future Publishing would most likely publish my magazine as they publish a lot of guitar and rock magazines, including Guitarist, guitar techniques and metal hammer.

5. Why would Future Publishing want my magazine? I have based a lot of my ideas on the ideas seen in Guitarist magazine, and aimed to create a younger version of this magazine for people my own age. So I believe Future would publish my magazine.

6. Internet distribution My magazine could also work well as a web site to increase popularity and to create multi-platform consumption of my magazine. As my magazine is mainstream it would benefit from being in more than one format. For instance my magazine could have a Youtube page showing guitar techniques and giving short lessons as a form of viral marketing. The readers could then create video responses to these, this is how my magazine would participate in media 2.0.