Why 5 Ps and Hypermarketing 3.0?

www.josephdeungria.com
Why 5Ps
and Hypermarketing 3.0
Remigio Joseph De Ungria
BS ChE BS ME
MBA, CDM

A. Why Marketing?
1. Last Mile
2. Ultimate Value Maximizer
B. 5Ps
1. Passion
2. Preparation
3. Performance
4. Purpose
5. Potential Possibilities
C. What’s 3.0 for You?
Why HyperMarketing 3.0 for You?

Ever heard of the last mile?

The last mile - is usually
marketing related

1. Feasibility Study
2. Get Financial Investment
3. Build Factory
4. Recruit and Train Personnel
5. Produce
6. Deliver to Point of Sale
7. Market and Sell the Product
For many companies,
marketing comes near the end

1. Does not need the value you offer
2. Not aware that your product is available
3. Prefers another brand
4. Tries the product once and then goes
back to old product
5. Likes the product for a while but switches
due to inconsistent product
Marketing at the End Results
to Last Mile Failures:
Customer:

Why is marketing the ultimate
value maximizer?
Plain white T shirt sold at Tiangge

Why is marketing the ultimate value maximizer?
Operations, HR & Finance = +156%
T-shirt with cheaper materials, more efficient
plant and equity instead of debt

Going direct can boost profit 244%
T-shirt sold on-line

Brand? Only 7,733% profit increase
One check can do all the wonders

Fake brands 444% > unbranded, 244%
P100 Nike shirt @ Tiangge?

Brand fail can reduce profits, -78%
Double check?

1Passion to Coach, Train,
Market, Continuously Learn
170+ Vice Presidents, Directors, Deans of
State Universities & Colleges
3 Batches (December
2013 to February 2014)

1Passion to Coach, Train,
Market, Continuously Learn
170+ Vice Presidents, Directors, Deans of
State Universities & Colleges
20 Middle Managers Social Security System

2 Engineering degrees (UP), 1986 & 1988
1 MBA (AGSB) , 1994
2 Self Initiated Post Bachelor degrees
Marketing Communications, DLSU-CSB- PANA, 2002
Digital Marketing, Ateneo CCE- IMMAP, 2010
3 Company Sponsored Management
Development or Marketing Degrees (AIM)
Marketing Strategy, Entrepreneurship, MDP
2 Preparation

SVP, Citistores
COO, Moldex Products
AVP, Waltermart
Country Marketing Manager, Philips
Entrepreneur, DURES
Marketing, Sales & Technical positions in:
CEMEX
Cocochem
Seaoil
Unilever
3Performance Perspective

Product Group Manager

Sales and Marketing Mgr

Regional Marketing Manager
(Asia Pacific)

Sales, Marketing & Technical
Mgr

Country Marketing Manager

Marketing Professor

3 years simultaneous entrepreneur &
undergrad teaching (Ateneo Loyola, CCE,
1994-97)
15 years simultaneous academe and industry
(AGSB, 1997- 2014)
2 years international simultaneous academe
& industry (2007-2009)
80% of marketing curriculum on-line
3Performance unParalled:
2000+ students in 20+ yrs

3Performance
Unsolicited feedback posted on FB

3Performance
Unsolicited feedback

4 My Personal Purpose:
Improve Quality of Life

Ignite your PASSION
PREPARE you for greater things
PERFORM @ work @ home
Identify your PURPOSE
# Connected beyond time and space
5 Potential Possibilities
for you

1. Goods
2. Services
3. Experiences & Events
4. Persons
5. Places
6. Properties
7. Organizations
8. Information & Ideas
Why Learn Marketing? Because…
Everything is marketed !

“Our check mark…”

Whose story was better marketed?
The difference= freedom

Who is the better brand?
Power in 2016!

In a close fight, marketing is the
game winner (facebook logos 1
day before election)!

It’s not about technology,
It’s about connecting to customers,
efficiently & effectively

Ateneo Graduate School of
Business: Vision

Ateneo Graduate School of
Business: Mission

Expertise without integrity
is empty
Expertise
Empty

Integrity without expertise
is ineffectual
Integrity
Ineffectual

Irrelevant
Expertise & integrity without
service is irrelevant
Expertise Integrity

AGSB Mission: E + I + S
Expertise, Integrity, Service
Expertise
Empty
Integrity
Ineffectual
Service
Irrelevant
AGSB
Mission

Hypermarketing 3.0

Hypermarketing 3.0 =
1 High Performance +

High Performance
2 Highly personal +

High Performance
Highly personal
3 Hyperlinked# +

High Performance
Highly personal
Hyperlinked#
SERVICE

Why 5Ps
of Hypermarketing 3.0
Passion Prepare Perform Purpose Potential

Why 5 Ps and Hypermarketing 3.0?

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Why 5 Ps and Hypermarketing 3.0?