A Visual Model of Top Ten Concepts in Defining Marketing in the 21st Century created for the Ateneo Graduate School of Business Marketing Class of Prof. Remigio Joseph De Ungria. Visual Models enhance learning and amplify concept recall.

1. DEFINING MARKETING for the 21 st CENTURY Prof. Remigio Joseph De Ungria Ateneo Graduate School of Business www.josephdeungria.com Top 10 Concepts VISUAL Edition

6. Marketing… Companies satisfying customers better than competition www.josephdeungria.com CUSTOMERS COMPANY COMPETITION

7. 20th Century Marketing…. www.josephdeungria.com ACE + 9 = 20

8. 21st Century Marketing…. www.josephdeungria.com ACE + 10 = 21 st CENTURY

9. 21 st Century Marketing…. Important to Business Success www.josephdeungria.com Business Success

10. 21 st Century Marketing…. Meeting Needs Profitably NEEDS, WANTS, DEMANDS PROFITABLY Business Success

11. 21 st Century Marketing…. Used for 10 entities & involves everybody NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY PROFITABLY Business Success

12. 21 st Century Marketing…. Is Changing NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY CHANGING PROFITABLY Business Success

13. 21 st Century Marketing…. Demanding Customers, Greater Competition, Stronger Companies NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY CHANGING PROFITABLY Business Success

14. 21 st Century Marketing…. Demanding Customers Demand a lot that can bankrupt companies NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY CHANGING PROFITABLY Business Success

15. 21 st Century Marketing…. Manages Demand NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY CHANGING PROFITABLY Business Success

16. 21 st Century Marketing…. Manages Demand- Focus on 5 of 10 that really matter to customer NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY CHANGING MANAGES DEMANDS PROFITABLY Business Success

17. 21 st Century Marketing…. ST.P= Segments… NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY CHANGING MANAGES DEMANDS PROFITABLY Business Success

18. 21 st Century Marketing…. ST.P= Segments…Targets… NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY CHANGING MANAGES DEMANDS PROFITABLY Business Success

19. 21 st Century Marketing…. ST.P= Segments…Targets… Positions NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY CHANGING MANAGES DEMANDS PROFITABLY Business Success Product Promo Price Place

20. 21 st Century Marketing…. Positions with Brands NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY CHANGING MANAGES DEMANDS Positions with Br ANDS PROFITABLY Business Success Product Promo Price Place

21. 21 st Century Marketing…. Holistic NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY CHANGING MANAGES DEMANDS POSTIONS with Br ANDS HOLE- Stick PROFITABLY Business Success Product Promo Price Place

22. 21 st Century Marketing…. Involves 7 Tasks NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY CHANGING MANAGES DEMANDS POSTIONS with Br ANDS HOLE- Stick 7 TASKS PROFITABLY Business Success Product Promo Price Place

23. 21 st Century Marketing…. Involves 7 Tasks NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY CHANGING MANAGES DEMANDS POSTIONS with Br ANDS HOLE- Stick 7 TASKS PROFITABLY Business Success Product Promo Price Place

24. 21 st Century Marketing…. 7 Tasks Develop Plans NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY CHANGING MANAGES DEMANDS POSTIONS with Br ANDS HOLE- Stick 7 TASKS PLANeS PROFITABLY Business Success Product Promo Price Place

25. 21 st Century Marketing…. 7 Tasks Captures Insights NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY CHANGING MANAGES DEMANDS POSTIONS with Br ANDS HOLE- Stick 7 TASKS DEVELOPS PLANeS CAPTURES Insights PROFITABLY Business Success Product Promo Price Place

26. 21 st Century Marketing…. 7 Tasks Connects with Customers NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY CHANGING MANAGES DEMANDS POSTIONS with Br ANDS HOLE- Stick 7 TASKS DEVELOPS PLANeS CAPTURES Insights CONNECTS WITH CUSTOMERS PROFITABLY Business Success Product Promo Price Place

27. 21 st Century Marketing…. 7 Tasks Builds Strong Brands NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY CHANGING MANAGES DEMANDS POSTIONS with Br ANDS HOLE- Stick 7 TASKS DEVELOPS PLANeS CAPTURES Insights CONNECTS WITH CUSTOMERS BUILDS BRANDS PROFITABLY Business Success Product Promo Price Place

28. 21 st Century Marketing…. 7 Tasks Shapes Market Offerings NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY CHANGING MANAGES DEMANDS POSTIONS with Br ANDS HOLE- Stick 7 TASKS DEVELOPS PLANeS CAPTURES Insights CONNECTS WITH CUSTOMERS BUILDS BRANDS SHiPs OFFERING PROFITABLY Business Success Product Promo Price Place

29. 21 st Century Marketing…. 7 Tasks Communicates & Delivers Value NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY CHANGING MANAGES DEMANDS POSTIONS with Br ANDS HOLE- Stick 7 TASKS DEVELOPS PLANeS CAPTURES Insights CONNECTS WITH CUSTOMERS BUILDS BRANDS SHiPs OFFERING COMMUNICATES AND DELIVERS VALUE PROFITABLY Business Success Product Promo Price Place

30. 21 st Century Marketing…. 7 Tasks Creates Long Term Growth NEEDS, WANTS, DEMANDS 10 ENTITIES INVOLVES EVERYBODY CHANGING MANAGES DEMANDS POSTIONS with Br ANDS HOLE- Stick 7 TASKS DEVELOPS PLANeS CAPTURES Insights CONNECTS WITH CUSTOMERS BUILDS BRANDS SHiPs OFFERING COMMUNICATES AND DELIVERS VALUE LONG TERM GROWTH PROFITABLY Business Success Product Promo Price Place

34. DEFINING MARKETING for the 21 st CENTURY Prof. Bong De Ungria Ateneo Graduate School of Business www.josephdeungria.com Top 10 Concepts VISUAL Edition