Integrated Marketing Communications requires understanding and communicating to customers better than your competition

1. UNDERSTANDING, COMMUNICATING TO CUSTOMERS Prof. Remigio Joseph A. De Ungria Jr., MBA Ateneo Graduate School of Business

3. Miscommunication can be embarrassing & costly 1. Demo Source: http://www.ahajokes.com/ads47.html

4. Miscommunication can be embarrassing & costly 1. Demo Source: http://www.ahajokes.com/ads47.html

5. Miscommunication can be embarrassing & costly 1. Demo Source: http://www.ahajokes.com/ads47.html

6. Miscommunication can be embarrassing & costly 1. Demo Source: http://www.ahajokes.com/ads47.html

7. Do you remember this? Nakatikim ka na ba ng kinse anyos?

8. The Business and Ethics of Double Entendre (Meanings)

9. When bad ethics can mean good business…

13. Consumer needs to receive your message! 3. Why? SENDER NOISE ENCODING MESSAGE MEDIA DECODING RECEIVER RESPONSE FEEDBACK

14. Listening saves us time, effort and money Sample of New Product Development: Swing 3. Why?

15. Listening saves us time, effort and money Sample of New Product Development: Swing 3. Why?

16. Listening saves us time, effort and money Sample of New Product Development: Swing 3. Why?

17. Listening saves us time, effort and money Sample of New Product Development: Swing 3. Why? Japanese Inventions

20. Many Ways to Listen 4. How?

23. After understanding, Communicate in clear terms… 4. How?

30. Advertising while you’re on the go! 4. How? Masscom = SAPE

31. Advertising when you stop! 4. How? Masscom = SAPE

32. Ads where you play! 4. How? Masscom = SAPE

35. Many PR opportunities Publications Public Service Donations & Sponsorships 4. How? Masscom = SAPE News Speeches

36. Events & Experiences Concerts Movies Amusement Parks Cruise Birthdays 4. How? Masscom = SAPE Sports

40. 8 Steps for Effective IMC 1. Identify target market 2. Determine communication objective 3. Design message 4. How?

41. 4. Select channels 5. Establish budget 8 Steps for Effective IMC 4. How?

43. 7. Measure the communications’ results 8. Manage IMC process 8 Steps for Effective IMC 4. How?

45. Sometimes, you need to make the black hearts the new standard! 4. How?

47. UNDERSTANDING, COMMUNICATING TO CUSTOMERS Prof. Remigio Joseph A. De Ungria Jr., MBA Ateneo Graduate School of Business