This document provides instructions for students to create their first marketing blog as part of a class assignment. It explains that the blog will be used to share summaries of 220 major marketing concepts from Kotler across various digital platforms. Students are told to name their blog using their real name at a blogger.com or other blogging platform address. The document outlines why blogging is being assigned, who the target market is, how to create and share blog content using platforms like SlideShare, what challenges may be faced, and responses to those challenges.

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CREATE your 1ST
marketing BLOG
Prof. Bong De Ungria
Ateneo Graduate School of Business
Learning Without Boundaries

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This “Create Blog” assignment is the 3rd
part of a major class cooperative undertaking
to learn 220 major marketing concepts from
Kotler.
The blog is just a 21st century “media vehicle”
for getting the message across to our target
market. While the technology is different and
needs to be learned, the marketing discipline
remains the same.
- Prof. Remigio De Ungria (Dec. 26, 2009)
Professor’s Note
2

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Outline:
Every great journey begins with a
first step
1. Why? (Learning Outcomes)
2. Who? (You as part of a class)
3. How? (Sharing, Blogging)
4. What? (Needs, Wants)
5. Where? (www.)

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Why this blog assignment?
Students learn…
1. Start creating your own content in a site you
fully control (your own blog)
2. Sharing your content in other digital sites
(like Facebook)
3. Boost your digital presence and page rank

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Who is the PTM?
Your fellow MBA students
1. Limited time
2. Varying levels of marketing knowledge
3. Wants to learn
4. Wants to apply marketing
5. Can benefit from on-line resource

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Your communication
challenges
1. You have not blogged before
2. You are afraid of criticism
3. You want to be digitally anonymous

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Your communication
response
1. Do this first for the class. You can delete the
blog at the end of the class
2. You will learn blogging by doing it.
3. Starting immediately, all your comments on
questions in class shall first be answered in
your blog, and then you will post the
comments and the url of your blog on the
comments portion designated by Vcoach.

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How?
On slideshow mode, click on links
1. Learn slideshare
http://www.slideshare.net/about
http://www.slideshare.net/dswaters/how-to-share-a-powerpoint-presentation-using-slideshare
2. Create your slide share account
http://www.slideshare.net/
3. Learn about blogger
http://www.youtube.com/BloggerHelp
4. Learn by doing: Create yourmarketing blog
5. See and learn from other students blogs…
https://goo.gl/fWdKK8

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Blog Essentials
 Pls. name your blog as follows:
http://yourname.blogspot.com Example if your name is jun
santos, then your blog is http://junsantos.blogspot.com
Note this example applies to the case where you chose blogger as
your platform. You can choose any other blogging platform.
 Use your real name when creating your slideshare acct.
 Put your real name in the coverpage of all powerpoint and
word files; for word, put your name and chapter title on
first line of the document.

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What Blogging Platform to
Choose?
 The frequently cited key advantage of blogger is that it is
a google product and there may be “favoritism” or bias by
google to make the page rank higher than other blogging
platforms.
 Still not sure which platform to use… Read here…
https://makeawebsitehub.com/choose-right-blogging-platform/
http://www.creativebloq.com/web-design/best-blogging-platforms-
121413634

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CREATE your 1ST
marketing BLOG
Prof. Bong De Ungria
Ateneo Graduate School of Business
Learning Without Boundaries