1. PRESENTED BY,
CHRIS JOSEPH
II M.B.A
VOLKSWAGEN

2. HISTORY OF VOLKSWAGEN
• Founded in May 28 1937.
• Under the control of Adolf Hitler.
• Volkswagen means “People’s car” in German.
• It’s current international slogan is “Das Auto”
(“People’s Car)

3. FIRST MODELS

4. FIRST MODELS

5. FIRST MODELS

6. FIRST MODELS

7. FIRST MODELS

8. CAPITAL STRUCTURE
• “Capital Structure is the way corporation
finances it’s assets through some combination
of equity, debt or hybrid securities.”
Types of Financial Instruments
1. Equity Shares
2. Preference Shares
3. Debentures
4. Bonds

9. CAPITAL STRUCTURE
ORDINARY
•295089818
PREFERRED
•206205445

10. VOTING RIGHT
50.73% by Porsche Automobiles
20% by State of Lower Saxony,
Hanover
17% by Qatar Holdings
12.3% by Others

11. MAJOR ACQUISITIONS
AFTER 1960

12. IN 1964

13. IN 1990

14. IN 1995

15. IN 1998

16. IN 1998

17. IN 2010
• Acquired 19.9% stake in Suzuki.
• Thus Volkswagen became one of the world’s
finest and largest car manufacturers.

18. IN 2012

19. INDIAN EXPORT MARKET

20. INDIAN MARKET
• Volkswagen India Pvt.Ltd. Is a division of
Volkswagen Group India.
• Volkswagen came to India by 2007.
• Invested more than 4000 crores.

21. WHY INDIAN MARKET?
• Possibility of introducing budget brand for
Indian market.
• Fast growth in premium hatchback sedan
segments.
• More consumers.
• More acceptance among people.

22. PRODUCTION
• 61 production plants and factories in 15
European countries.
• 6 countries in Asia, Africa, and America.
• Produces 26,600 motor vehicles daily.

23. PRODUCTION IN INDIA

24. PRODUCTION IN INDIA

25. THREE CLUSTERS

26. MANAGEMENT
• Efficient management.
• Focuses on S.W.O.T analysis.
• Problem solving.

27. SALES AND EXPORTS IN
INDIA
• Volkswagen India Pvt.Ltd vehicle brands have
a combined dealership network of more than
153 dealerships in more than 56 cities all over
India.
• Skoda and Audi alone having in total around
120 dealerships across the country today.

28. SALES AND EXPORTS IN
INDIA

29. AFTER SALES SERVICE OF
VOLKSWAGEN
• The plans include introduction of new models, giving
more incentives to dealers and improving after-sales
services to address some of the main complaints it has
been facing.
• The automaker is also looking at reducing cost, such as
through using more locally-sourced components and
tightening sales and marketing operations, to make its
cars more affordable in India's price-sensitive market.
• To utilise capacity at the Pune plant even as it works on
the turnaround, Volkswagen (VW) has increased
exports from India.

30. VOLKSWAGEN EMISSIONS
SCANDAL
• On 18 September 2015, the United States Environmental
Protection Agency (EPA) issued a notice of violation of
the Clean Air Act to German automaker Volkswagen Group,
after it was found that the automaker had intentionally
programmed turbocharged direct injection (TDI) diesel
engines to activate certain emissions controls only during
laboratory emissions testing.
• The programming caused the vehicles' nitrogen
oxide (NOx) output to meet US standards during regulatory
testing, but emit up to 40 times more NOxin real-world
driving.
• Volkswagen put this programming in about eleven million
cars worldwide, and in 500,000 in the United States,
during model years 2009 through 2015.

31. VOLKSWAGEN EMISSION
SCANDAL
• These findings stemmed from a study on emissions
discrepancies between European and US models of
vehicles commissioned in 2014 by the International
Council on Clean Transportation (ICCT), summing up
the data from three different sources on 15 vehicles.
• Among the research groups was a group of five
scientists at West Virginia University, who detected
additional emissions during live road tests on two out
of three diesel cars.
• ICCT also purchased data from two other sources. They
provided their findings to the California Air Resources
Board (CARB) in May 2014.

32. OTHER IRREGULARITIES
• On 3 November 2015, VW revealed that its internal investigation found
that CO2 emissions and fuel consumption figures were also affected by
"irregularities".
• These new issues involve mainly diesel, but also some petrol models,
affecting approximately 800,000 vehicles equipped with 1.4, 1.6 and
2.0 litre motors from VW, Skoda, Audi and Seat.
• The company suggested that fixing the problem might cost an
additional €2bn.
• On 20 November 2015, the EPA said that VW officials told the agency
that all 3.0-liter TDI diesel engines sold in the US from 2009 through
2015 were also fitted with emissions-cheating software, in the form of
"alternate exhaust control devices".
• These are prohibited in the United States, however the software is legal
in Europe.

33. THANK YOU… 