This presentation discusses ideas about mobile marketing, social media marketing, video marketing, marketing automation and outsourcing specifically tailored for arts organizations. It was part of a presentation delivered at an arts marketing conference, ArtsReach, in San Francisco on October 24, 2013.
2. B. JOSEPH BURCH
• arts & entertainment
• music business - I.S.U.
• Mid-Atlantic Chamber Orchestra
• Musicland / Best Buy
• The Saint Paul Chamber Orchestra
• San Francisco Symphony
• freelance web design & consulting
• eMarketingDoctor.com
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4. F
ACEBOOK F
ACTS
• 1.1 billion users
• 600 million avg daily users
• 95% of U.S. citizens on FB
• 2 million updates every 20 minutes
• FB mobile = most downloaded app
• 1/2 users on mobile
• 56% of FB users = women
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SOURCE:
Nielson
5. SOCIAL PROMOTION OF EVENTS
EVENT
TICKET
PURCHASE
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12. 91%
Of adults have their mobile phone
within arms reach 24/7.
By 2014, mobile internet usage will
overtake desktop internet usage.
By 2015, 81% of U.S. cell users will
have smart phones.
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15. SMS ARTS MARKETING
what else?
rush
gallery openings
parking alerts
send (mobile) users to a mobile website
fundraising
polls, birthday greetings
prospecting
loyalty program (i.e. single tix “punch card”)
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16. DAIL EMAIL USE
Y
on desktop vs. mobile
79%
73%
People are checking emails on multiple devices daily.
SOURCE:
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Return Path
17. EMAIL OPEN RA
TES BY PLA
TFORM
SOURCE:
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Return Path
20. WHY ONLINE VIDEO MA
TTERS
after watching online videos, people
96%
CLICK LINKS
90%
MAKE DECISIONS
80%
REMEMBER WHERE THEY W TCHED VIDEOS
A
64%
LIKEL TO BUY
Y
46%
T
AKE ACTION
SOURCE:
eMarketingDoctor.com
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Forrester
22. USE ACROSS DEVICES
REHEARSAL FOOTAGE
INTERVIEWS
BEHIND-THE-SCENES
SUBSCRIBER / DONOR TESTIMONIALS
SEASON “BROCHURE”
INTRODUCE NEW WORKS...
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