Mobile Revolution In The Digital Era

https://www.linkedin.com/in/jmbarroslima
José Marconi Lima
MBA ,PMP, ITIL, CSPO, CSM
IT Project Manager

 Strictly speaking, digital refers to the
encoding and manipulation of data in a
binary format, a sequence of 1´s and 0´s.
Each position (0 or 1) in a sequence is a bit
and a sequence of 8 bits is a byte.
 The ENIAC, 1946, is considered by many
as the first eletronic digital computer.
 Digital differs from analogue because it is
discrete, while analogue is a continous,
physical and more accurate (surprised?)
representation of data.

 So, for instance, in order to transmit
digital data via a carrier network a modem
is necessary to convert digital to analogue
when sending and converting the signal
bach to digital when receiving
 Despite of being a finite representation
and less accurate than analogue
technology, digital is easier to store and
manipulate, and much more durable and
compatible;

 The first mobile communication devices
produced came out during world war II, not
exactly handhelds, with distance limitations in
many cases and based on radio frequencies.
 In the 40´s AT&T launched the Mobile
Telephone Service (MTS)* and the first
researches for use of hexagonal cell started!
 But only in 1983, the first mobile phone, the
Motorola DynaTAC 8000X, was released on
the 1st US 1G cellular network, from
Almeritech.
* a 36kg device was not exactly a handheld, neither mobile, is it?

 In the 90´s, came the 2G networks, GSM
and CDMA standards competed using
digital instead of analogue transmission.
 The first mobile phones with PDA*
capabilities came out. IBM´s Simon is said
to be the first smartphone and Nokia´s
7110 was to first to use WAP.
 The 2000´s brought the 3G technology
with new possibilities, such as better
mobile internet protocols, multimedia
content, etc
* Personal Digital Assistant were dedicated devices running Blackberry, Palm or Pocket PC operating
systems.

 In January 2007, Apple launched the the
iPhone, a smartphone with a revolutionary and
user friendly multi-touch interface, enhancing
user experience and features standards in the
smartphone industry.
 In 2008 the first Google´s Android OS
smartphone was launched by HTC. In 2010,
Microsoft launches the Windows Phone OS.
Than came iPads, tablets, phablets, etc.
 Mobile devices are part of lives now, they are
with us all days, everywhere, 24 hours!

 Digital technology is in everything, from
computers , smartphones, and TVs, to
watches , cars, etc;
 The explosive growth of mobile devices use,
connectivity and internet acessibility made the
digital technology available everywhere, in
your hands, all day, 24 hours, and online!!!
 It provides content, communication and
services wherever your are, whenever you
want!!

 Digital technology + mobile + connectivity is
changing people´s behavior, demands and
expectations; consequently, the way they
relate to each other and do business
 So, next time you hear digital, digital
revolution or digital strategy, specially, have
this triad in mind, as well as how it can (or
how it will) affect your company and your
business!

 Drop of desktop world sales since 2012
(Source: CNN Money / IDC / Apr-13)
 In the beginning of 2014, 55% of
americans had smartphones and 42%
tablets (Source: CNN Money / Pew Research Center / Jan-14)

 In July, 2014, Sales projection for the year
was 308,5 millions of PCs (-2,9%), 256
millions of tablets (+24%) and 1,9 billions
de celulares (+3,1%, 66% smartphones) (Source:
Valor Online / Gartner, Jul-14)
 The world has more mobile devices (7,22
billions) than people (between 7,19 and
7,22 billions) (Source: The Independent, Out-4)

 In Feb/14, 55% of the americans accessed
internet from their mobile devices(47%
apps e 8% browsers) (Source: CNN Money / ComScore, Fev-14)

 50% of the american consumers says they
do not return to a website in case it does
not support mobile (Source: The Social Media Hat)
 Half of B2B suppliers sells via mobile and
¾ of survey respondents said they had
plans to sell via mobile until the end 2014
(Source: MarketingCharts

 14 countries with over 100 millions users
in 2013:
1. China: 1.246,3 mi
2. Índia: 893,3 mi
3. EUA: 345,2 mi
4. Indonésia: 285,0 mi
5. Brazil: 272,6 mi
....
14. México: 102,7 mi
https://www.linkedin.com/in/jmbarroslimaSource: Paul Lambert / Agências Reguladoras nacionais / Jun-13

https://www.linkedin.com/in/jmbar
roslima

 Marketing / Ads
 Social
 B2C / B2B / C2C / Banking
 Corporate
 Personal

 Marketeers spent U$ 4,4 billions in mobile
media in 2012, and 31,1 billions is
expected until 2017. (Source: Heidi Cohen, Out-13)
 The business model is usually based on:
 prints, clicks and/or sales conversion from ads
in apps or sites
 Brand reinforcement in sponsored apps

 Social networks propelled the use of
mobile devices in the world and keep
playing an important role in the mobile
universe. In 2013, 71% of the users
accessed social networks from their
smartphones.

 E-Commerce (retail) via mobile devices in the
US in 2013 reached the number of U$ 42,28
billions and it is projected U$ 133,35 bilhões
for 2018(Source: Statista, 2014)
 PayPal accummulated U$ 27 billions in digital
payments via mobile devices in 2013 (Source: Statista,
2014)
 C2C, such as eBay, Mercado Livre and many
others offer their services thru native mobile
applications
 The majority of banks already offer internet
banking solutions via native mobile
applications

 Bring Your Own Device (BYOD) has gained
support within companies with the rise
mobile devices use, and its proposal is to
give employees the option of using their
own devices to performe their work, be it
at the office or at home.
 Corporate solutions supporting mobile
devices should be more commom soon,
allowing more productivity and flexibility.

 Personal use, services and collaborative
applications that add value to the user.
 Monetization is usually based on media
sales, in-app purchase or fee applied to
the price of the service or product offered
 Agendas, Games, Spreadsheets
 Taxi and transportation services
 Maps, Waze
 Streaming de áudio e vídeo

 Indoor Localization
 analytics solutions
 Payments solutions
 Internet of Things
 Wearables
 BYOD and multiplatform solutions/tools

 Indoor localization services are designed
to work where GPS does not work
 Commom use is in B2C applications, such
as providing directions to consumers
inside a mall and discounts alerts when
passing by certain stores

 These tools provide data about the user
behavior, sales, conversions, etc and are
specially useful for marketing purposes
 Big players, such as Facebook and Google,
have their own analytics solutions, but
many other companies investing money to
develop solutions targeting specific data
 The adoption of such tools keeps growing
as well as the offer of different and more
specialized solutions

 Google Wallet and Apple Pay (iPhone 6) are
examples of NFC mobile payment solutions
allowing payments via mobile phones using
credit cards.
 Samsung announced it will release its mobile
payment solution and Rumor has it Google is
also working on a API that will allow
developers to create their own solutions.
 Many other other companies also offer mobile
payment solution.
 How is your company benefit from it?

 In summary, all things connected,
interfacting, exchanging data and services
 In short term, close attention to cars,
bikes, SaaS, Big Data, wearables

 A special subset of IoT
 Manufacturers are adding mobile
technololgy to things we wear
 T-shirts, Watches, Shoes, glasses, hats...
 Development of applications to wearables
is a niche to be explored

 Companies´s client-Server and web-based
desktop corporate solutions will support
mobile devices. It is a fact!!!
 What is your company waiting for? What is
your strategy?

 Strategic orientation on how to use mobile
technology in your organization
 Developing solutions that meet the needs
of your organization
 Knowledge transference
 ....

Mobile Revolution In The Digital Era

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