AVANZALIS

1. Free (Libre and Gratis)!
New opportunities to compete

2. Free, Libre. An idea, a creation or invention may be distributed freely so that others
can benefit, protecting the efforts of its creator through a patent, i.e.
Picture. Flickr. Autor: tom.ride-earth.org.uk
Free, Gratis. A growing community think real Free (libre and gratis) encourages
innovation, making easier to others to remix, smash up… build on the work of others

3. New competitive business models based on “Gratis & Libre”
In OS industry, business is on services, not on proprietary licenses
Google… is a world class reference
Picture. Flickr. Camshafer
Success

4. Cost of copying and distributing information over Internet is almost
zero. The creation effort and the intangible value must be protected
Pic. Openclipart.org
Models such as iTunes provide greater return to authors than
traditional ones based on distribution of CDs

5. Never in the history of mankind, factors of production had been so
abundant. We have to think about competitive business models
based on abundance of:
processing capacity, storage and bandwidth
Picture. Flickr. Thorsten Becker's
Abundance

6. The Web has became
the land of the free, not
because of ideology,
but because of
economics. Price has
fallen to the marginal
cost, and the marginal
cost of everything
online is close enough
to zero that it pays to
round down
Picture. Flickr. jenny downing

7. On one hand,
information want to
be expensive,
because it’s so
valuable. The right
Picture. Flickr. margolove
information in the right
place just changes
your life. In the other,
information wants to
be free, because the
cost of getting out is
getting lower and
lower all the time
The Brand paradox

8. Virtual communities. 1% of its members are the major
contributors (1% of Wikipedia is an army)
Mavens: experts who enjoy sharing knowledge. Why?:
To keep the Community vitaly alive
what’s on it
Developement and self-realization
for them?
Peer Support
Picture. Flickr. swisscan
Many benefits (are hired for their expertise) and non monetary
earnings of very high value in our economy:
Reputation and Attention

9. 2008. avanzalis knowledge associates.
Creative Commons.
Author:
Jose Carlos Ramos jcramos@avanzalis.com
Most of the pictures and compositions obtained from StockExpert, Fliker and others
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Under the following conditions:
Attribution. You must attribute the work in the manner specified by the author or licensor (but not in
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Attribute this work: Avanzalis Knowledge Associates (www.avanzalis.com)
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