LinkedIn Seminar for surveyors Curtin University

1. Image Credit
Shutterstock
Visibility Authority Influence
Demystifying
Enhance Establish Earn
Increase Presence, Profile & Profits

2. Personal brand marketing strategist showing
graduates, leaders and teams how to increase
visibility, earn influence and establish authority
using LinkedIn and social media tools.
• #2 LinkedIn expert in Asia Pacific by SMMI
• 2019 Top 50 Social Media Marketing Influencers
by TopRank Marketing
• ‘Get Good or Get Off – A Guide to Getting it Right on
Social Media’ - Author

3. Network
200+
Search Engine
10M+ Au
20M+ Jobs
Professional
90K Schools
30M Companies
645M+
Countries
2 /second
87M+
Millennials
Personal Brand
44%monthly
40%daily
+60%engagement
94%B2B Content
Distribution

4. Why Use LinkedIn?
VIA Review » Reboot » Mentoring

5. “Your brand is
what other
people say about
you when you’re
not in the room”
Jeff Bezos
Founder and CEO of Amazon
Image Credit
Shutterstock

6. DigitalRoom

7. First Impressions
LinkedIn is one of
the top sites that
Google crawls

8. Check your rank (Incognito / Private browsing)

9. Scroll Test
Does your
headline
lead with
expertise?
Image Credit
Shutterstock
[Expertise] [Title] [Industry]

10. 1. VISUALS
Background
HEADLINE
SKILLS
CHARACTER
ABOUT
Story
RECOMMENDATIONS
ACCOMPLISHMENTS
Profile Photo
EXPERIENCE
Curate, Create
and Converse
CONTENT
COMMUNITY
Elevator Pitch
Keywords
2. VALUE
4. VIDEO
Expertise
3. VALIDATION
5. VOICE
21x CONNECTION
VIAProfile

11. X
DIY AUDIT
wildfiresm.thinkific.com

12. “Who are the
influencers of your
ideal connections?”
@JoSaundersAU
Copyright Wildfire Social Marketing 2019
VIANetwork
Connection
YOU
Their connection
= your prospect
More prospects

13. ConnectionTypes
• Ideal Clients & Decision Makers
• Influencers of your ideal connections
• Peers & Potential Partners
• Leaders & Authorities
• Stakeholders
• Friends
• People you meet at #

14. ("business development manager"
OR BDM) AND partnerships
VIA Boolean Search
Reference: https://www.linkedin.com/help/linkedin/answer/75814/using-boolean-search-on-linkedin

15. ("business development
manager" OR BDM) AND
partnerships
FILTERS:
Perth + 2nd
RESULTS:
Relative to member
VIA Filters

17. VIA Networking
💭A ‘like’ is a nod of agreement
🗯A ‘reaction’ is a nod + context
💬A ‘comment’ is conversation.

18. X
Start a
conversation
Best Practice

19. Like / Comment
Follow
Connect
Message
Engage
Schedule
Presence-Profile-Profits
Search & View
Engage
View profile & recent activity
Profile &
Page
Profile Activity
Be interested
With Activity
Via message
Call / Meeting
With Conversation
& context
VIA LinkedIn

20. 7 Day
Challenge

21. Find your digital
business card
Share
Scan
Connect
In Person
Image Credit
Shutterstock

22. NEW
Find &
connect
with people
nearby
In Room

23. /wais/