If you are looking to understand how social media tools such as LinkedIn can be used to increase your visibility, establish authority and earn influence to build your professional brand for your organisation and team, then engage Jo to deliver a presentation, workshop or webinar. Jo Saunders is an internationally-recognised LinkedIn strategist, social media educator. She is co-author of ‘Get Good or Get Off - A Guide to Getting it Right on Social Media’, co-host of LinkedInLocal Perth and co-host of the show The LinkedIn Couch.

1. Jo Saunders
D i g i t a l
Communication
& LinkedIn
Specialist
P resenterProfileKit
“The LinkedIn Demystifyer”

2. If you are looking to understand
how social media tools such
as LinkedIn can be used to
increase your visibility, establish
authority and earn influence to
build your professional brand
for your organisation and
team, then engage Jo to deliver
a presentation, workshop or
webinar.
Jo Saunders is an internationally-
recognised LinkedIn strategist,
social media educator. She is co-
author of‘Get Good or Get Off - A
Guide to Getting it Right on Social
Media’, co-host of LinkedInLocal
Perth and co-host of the show The
LinkedIn Couch.
CONFERENCE
Book Jo to deliver a presentation or breakout
workshop at your next conference.
TRAINING IN-HOUSE
Jo can deliver custom seminars or workshops for
your staff at your premises. Presentations can be
designed to run for 30-90 minutes, with workshops
from 2 hours to a full day, over multiple sessions.
ONLINE TRAINING / WEBINARS
Presentations and workshops can be delivered
virtually, via webinar, online learning platforms or
blended learning.
CONSULTING
Supporteducationandtrainingbyaddingconsulting
and mentoring services. A mentoring package or
consulting services such as Profile Reviews, can be
added to your training requirements.
TRANSFORMATION PROGRAM
For immersive learning and development, the
LinkedIn Transformation Program can be
customised for your organisation, delivered over 6
or 12 sessions in-house or online.
Digital Marketing and LinkedIn Education
wildfiresocialmarketing.com 0422 431 039 jo@wildfiresm.com
The LinkedIn
Demystifier

3. • The 3 Essential LinkedIn Success Strategies
• Demystifying LinkedIn for Business Growth
• LinkedIn for Personal Branding
• Building your Professional Network on LinkedIn
• LinkedIn Strategy for Your Organisation
• LinkedIn for Thought Leaders
• Content Marketing with LinkedIn
• LinkedIn Leadership for Teams
• Social Media Success Strategies
• Social Media for Events
• Digital Content Strategy
• Personal Digital Branding Essentials
5 Reasons Why You Must Book Jo
1. The only Aussie LinkedIn expert invited to speak at Social Media Marketing World*
2. Internationally recognised in the Top 200 Global LinkedIn Practitioners List
3. Expertise built over 10 years LinkedIn practice = tens of thousands of hours
4. Co-Author of Get Good or Get Off - A Guide to Getting it Right on Social Media
5. Ranked #4 on Klout’s LinkedIn expert list
* The biggest social media conference in the world.
• #LinkedInLocal Perth
• Social Media Marketing World (USA)
• Asia Professional Speakers Conference (Singapore)
• National Speakers Association (Auckland)
• PMI Australia Conference (Melbourne)
• Professional Speakers Association Conference (Gold Coast /
Brisbane)
• ECAWA Conference (Perth)
• Global Digital Marketing Summit (Virtual)
• Professional Speakers Association (Adelaide)
• Australian VA Convention (Melbourne)
• National Speakers Association Australia Conference
(Melbourne)
• Meetings & Events Australia Conference
• Gladys Newton School – staff PD
• Project Management Institute
• Melville Cockburn Chamber of Commerce
Presentation Topics
• The Western Australian Club
• UWA MBA Program
• AIPM / ECU
• ECU Young Professionals Alumni
• North Metropolitan TAFE
• Liquid Learning Women in Leadership
Conference
• Wheatbelt NRM
• IIBA
• Change Management Institute
• SBC Wellington – Collie
• Codemaster Institute
• Yanchep Business Women
• Acting Classes in Perth
• Bunbury CCI
• South West Business Women
• ServCorp
Get in touch to have a custom
presentation created for your
organisation or conference.
Conferences and Event Engagements
wildfiresocialmarketing.com 0422 431 039 jo@wildfiresm.com

4. LinkedIn Essentials
This overview session takes your delegates through;
1. Optimising your Profile set up
2. Best practice use of LinkedIn
3. Content and connection strategy
Book this session to guide your attendees to get
bigger results from LinkedIn.
LinkedIn For <Your Industry>
This workshop will help you understand the value of
LinkedIn for your specific industry. Jo will cover how
to set up your LinkedIn Profile effectively to increase
your visibility, and how to use it as a networking and
marketing tool to increase your authority, influence
and opportunities
LinkedIn Profile Building
This workshop will take you through the key parts
of your LinkedIn Profile to effectively position you
and your team as experts in your niche
You will learn how to:
1. How to visually brand your Profile
2. What to write in each section
3. The value of brand story telling
Content Strategy
Content gives you visibility, can demonstrate
your credibility and likeabily. Learn how to start
planning, publishing and promoting your content
using Linkedin and other tools. This interactive
workshop will help you understand how to curate
and cretae content that builds authority as a
thought leader, to benefit your professional brand
and your organisation.
Digital Marketing and LinkedIn Training
Here are some of our workshops and seminars that we can run for your organisation;
With over 9 million Australian professionals currently leveraging the communication power of LinkedIn
and well over 575 million users around the world, now is the time to learn how to get the best return from
the largest professional social network.
If you are not there, or have an incomplete or dormant profile, you are missing out on opportunities for
your organisation and team. Not only is it an effective recruitment and research tool, but it is an essential
digital identity and professional branding tool for your team. It is a publishing platform and networking
tool for any professional, whether you are an executive, business owner, or employee, LinkedIn is the tool
to showcase your brand, tell your story and connect to the right people.
wildfiresocialmarketing.com 0422 431 039 jo@wildfiresm.com
Image Credit: The Scene Team

5. Jo Saunders has been helping individuals connect and
communicate since the early 90s, through the art of letter
writing, events and now social media. As an educator,
explorer and creative thinker, Jo can guarantee that
you will not see an identical presentation, because each
presentation is delivered to a unique audience with
different needs. With technology changing fast, Jo makes
it her business to keep up with whats new, and press all the
buttons to remove the cloud of mystery and overwhelm.
Jo Saunders of Wildfire Social Marketing, is a digital marketing consultant who loves to work with clients
to build the right strategy, employ the right tools to reach the right people. She is known for her expertise
and passion for using LinkedIn successfully, and is often referred to as a LinkedIn expert, queen, guru or
the LinkedIn Demystifier. To be an expert, she has a commitment and passion for continuous learning
in and around her area of expertise. She may live and breathe digital communication, but she is an old-
school girl at heart, who loves pen and paper, printed books and face to face connection. She believes it is
important to have a balanced life by ditches her devices and connecting in person.
In addition to presentations, she delivers group training, 1-1 mentoring and consulting supporting all
things LinkedIn and social media marketing, for professionals, teams and organisations.
Bonus skills - With a 15 + year background in corporate events and conferences, from conception, to marketing
andmanagement, Jocombinesherexpertisetocreatesocialmediaeventstrategiesforconferencesandevents.
INTERESTING FACTS
• Jo has always been fiercely independent - she had multiple
paper rounds in the UK as soon as she old enough.
• Her first business involved selling decorated soaps to family,
friends and the local community from age 11.
• Atage18shelaunchedCorrespondamaniaPenpalClub,which
ran for 8 years, to help people connect and communicate
around the world.
• With a love of stationery she and a friend opened a stationery
store - she still has some of the stock!
• Her best ideas start in the shower - on Aqua Notes.
• She is known to wear odd shoes ... on purpose.
• Being a WHY person she is passionately curious and loves
questions - so be ready :)
Biography
wildfiresocialmarketing.com 0422 431 039 jo@wildfiresm.com

6. “Jo is an entertaining speaker who shares great
advice in a way that is easy to understand
and put into action.”
Maree Morrell, WiTWA
Book Jo Saunders
Get in touch to discuss your
needs and check availability.
Testimonials
“One of the best workshops I have
attended, it was educational and hands
on...you come away with new skills. ”
Debbie Bridges, Real Estate Agent
“Her profound wisdom re: Social Media
matches a deep desire to help people
succeed. I recommend Jo to anyone who
deeply desires to create a strong professional
network and business presence.
Ethical. Fun. Real. Smart. That’s Jo!”
Cindy Kennedy,
“A really fun but super-informative session
that actually IGNITED THE FIRE in my
belly for LinkedIn. She’s a great teacher,
really professional but approachable,
knowledgeable and fun -
HIGHLY RECOMMEND!”
Rosie Shilo, Virtually Yours
“Enter Jo Saunders of Wildfire Social Marketing - the Key
Person of Influence for LinkedIn. I attended her 1/2 day
workshop and left the course feeling highly educated,
‘de-confused’ about how LinkedIn works and confident to work on
my profile and business page so that it rocks!”
Kon Iatrou, IKON images
“Her ability to demystify LinkedIn has
allowed me personally to have tremendous
opportunity to distance myself between my
current cohort.”
Lochie Burr, Volunteer & Student
Read more recommendations on my LinkedIn Profile;
http://au.linkedin.com/in/josaunders/
“When you attend any of Jo’s excellent cours-
es, be prepared for“depth”, not“breadth”. Be
prepared to be engaged with, challenged
and educated. Be prepared to transform your
way of thinking, to a winning Social Media
strategy.”
Jim Owens, IT Mentor
“I attended Jo’s session“How to Use a LinkedIn Company Page to
Reach Your Ideal Clients”at Social Media Marketing World 2018
. Her suggestions were insightful, quantifiable, and (best of all)
actionable. I was very appreciative that her session was more than
social theory! Her presentation was organized and sequential, and
she was confident and engaging on stage. It was clear that Jo has
expertise the rest of us should heed.”
Erica Templeton, Nvoicepay
“Jo presented LinkedIn in a way that made it accessible and under-
standable to everyone in the room. She had some great activities to
get the crowd warmed up and receptive to the topic, and with ease
demonstrated the dominion over LinkedIn that she has.”
Denis Coldham, IT Educator and Leader
“Jo is INCREDIBLE when it comes to LinkedIn. I recently had the
chance to listen to her speak about best uses of LinkedIn Company
Pages at the Social Media Marketing World conference, and she
blew my mind. I deal with LinkedIn daily, and I was writing notes
like crazy. What you get with Jo is real, actionable insights. I
wouldn’t hesitate to recommend anyone to work with Jo!”
AJ Wilcox - LinkedIn Ads Expert
“Whether she’s speaking at the worlds leading social media
conference or at the local networking group, she’s a woman who
will give the same level of commitment and dedication to her
audience. Why? Because she cares and that’s what makes her so
awesome!”
Lisa Kniebe, Copywriter
wildfiresocialmarketing.com 0422 431 039 jo@wildfiresm.com