Building your career brand with LinkedIn for veterans workshop Thanks to Working Spirit With more than 610M+ members, and a steady growth of 2 new members per second, and 20M open jobs, LinkedIn is an essential marketing and sales tool for anyone at any stage of their career. Do you have a profile that stands out and backs up your career achievements and goals? Are you building a network of relevant professionals that could become important in building your career? The 5 Most Important Parts of Your LinkedIn Profile Visuals – Profile photo and background Copy – Headline, Summary, Experience Media – Documents, Video, Images and links to support your profile Social Proof – Skills endorsement and Recommendations Activity – Engagement, posts and articles that add value and credibility.

1. Jo Saunders Image credit Shu/erstock
Building Your Career
Brand with LinkedIn
for Veterans
87%Of recruiters
use LinkedIn
to find
candidates
94%
Of recruiters use
LinkedIn to vet
job candidates

2. Network
200+ Countries
Search Engines
10M+ Au 20M JobsProfessional
90K Schools
30M Companies
610M Global

3. Personal Brand/
Position
Build a
Network
Credibility &
Leadership
Engagement &
Influence
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Mastery
LinkedIn
4 Cs of

4. Build your LinkedIn Profile
•Represent the value your bring
•Share your professional story
•Showcase your talents and passion
•Establish credibility via social proof
•Show up in search
THEN > NOW > FUTURE

5. Search

7. ACTIVITY – Do you show up in search?

8. Copyright Wildfire Social Marketing 2018
Career
Brand
Skills &
Talent
Jobs /
Clients
Passion
Personality
Purpose

10. Research & Reflect

13. ACTIVITY - Starting Metrics linkedin.com/sales/ssi
Engagement…. Messages…. Emails…. Calls Copyright Wildfire Social Marketing 2019

14. 1. VISUAL
Brand Image
HEADLINE
SKILLS
CHARACTER
SUMMARY
Story -
Credibility &
Connec6on
RECOMMENDATIONS
ACCOMPLISHMENTS
CONTACT
INFO
Profile Photo
EXPERIENCE Curate, Create
and Converse
CONTENT +
CONTEXT
Elevator Pitch
Keywords
2. COPY
3. MEDIA
Expertise
4. SOCIAL PROOF
5. ACTIVITY
Showcase
Highlight
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15. The MOST important Profile Text
1. [Expertise] [Title] [Industry]
» Headline Hacks eBook
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Marke&ng leader for hire. Former
LinkedIn, Slack. Creator of Social Selling
! | #Veteran" | # & ☕.
Headline = Value Proposition
Translate Military Language to
Civilian Career Language

16. » Be FOUND
» Be REMEMBERED
» Be CHOSEN
Find Your
Voice + Tell
Your Story

17. 3
4
1. What
2. When
3. Why
4. How - topics / delivery
5. What next – call to ac>on
Video, PDF, ar>cles, resources, porEolio, resume
Role
Company Name
Dates
1
Experience
2
∞
TIP:
Mul(ple Roles
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19. SOCIAL PROOF & KEYWORDS
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20. Recruitment
Ready

21. Research
Engagement & Influence
Find – Follow – Engage
Post & Publish

22. “Who are the
influencers of
your ideal
connec4ons?”
@JoSaundersAU
People
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23. Digital Footprint Control

24. you may see their posts
they don’t see yours
you can't send messages
Connect
or Follow
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25. X
Start a
conversation
Add
Context

26. Where would you like to work?

28. Content Types
Ar#cle (Long Form)
(likes / comments / share / clicks)
Post (Short Form)
(likes / comments / shares / views)

29. Are You Visible?

30. Ar#cles

31. What are you doing/learning?

32. Like /
Comment
Follow
Connect
Welcome
Message
Engage
Schedule
Business
Social
Search & View
Engage
Copyright Wildfire Social Marketing 2019View profile & recent ac0vity
Profile &
Page
Profile Ac0vity
Be interested
With Ac0vity Via message
Call / Meeting
With Conversa0on
& context

34. Homework
Audit
Adjust
Activate
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35. Text Posts

36. Image Posts

37. Image
Posts

38. Native Video Posts

39. Link Posts

40. Performance Metrics