2017 OIVAC Demystifying LinkedIn for VAs

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Here are my slides from the presentation at #OIVAC2017.

Demystify LinkedIn
to grow your VA
business
Building your network in 2017

Copyright Wildfire Social Marketing 2017
» Become FOUND
» Be REMEMBERED
» Be CHOSEN
Social Business

Copyright Wildfire Social Marketing 2017
Circle
of Social
Business

Copyright Wildfire Social Marketing 2017
Keywords

Craft a 120 character positioning statement

Copyright Wildfire Social Marketing 2016
Will your future clients find you?
Holistic Business Support
Specialist at The Holistic
Virtual Assistant
The Virtual Assistant Advocate -
educating VAs and businesses about
working together for productivity.
Australian Virtual Assistant at
Podcast VA ✪ Passionate about
making podcasting easier!
Business Magnifyer
[Bookkeeper | BAS Agent],
Xero & Receipt Bank Trainer
Helps business
get stuff done.
Virtual Assistant | Personal
Assistant | Executive
Assistant | Works Remotely

Copyright Wildfire Social Marketing 2016
Is your value proposition clear?

Create Your 120 Character Headline
Copyright Wildfire Social Marketing 2016
1. [Expert X] [who solves
problem Y] [by providing service Z]
2. I help [ target audience X] achieve
[result Y] by [providing service Z]
» Headline Hack eBook

LI-Summary-Jo-Saunders.png
SUMMARY ART VS SCIENCE
Copyright Wildfire Social Marketing 2017

Invest in
relationship building
Connect
Introduce
Engage
2. Be Remembered
Copyright Wildfire Social Marketing 2017

Copyright Wildfire Social Marketing 2017
Search
Order:
""
()
NOT
AND
OR

Copyright Wildfire Social Marketing 2017
Desktop

Copyright Wildfire Social Marketing 2017
x
Mobile

Social Triggers
Copyright Wildfire Social Marketing 2017

Copyright Wildfire Social Marketing 2017
Social Proof

Influence
and Leadership
Create and share content
Engage with your network
Give thanks
3. Be Chosen
Copyright Wildfire Social Marketing 2017

Copyright Wildfire Social Marketing 2017
Content + Context + Connection

Copyright Wildfire Social Marketing 2017

Every connection
may see what you
Like, Comment on
and Share….
Be strategic.
Context is Key
Copyright Wildfire Social Marketing 2017

http://wildfiresm.thinkific.com
0422 431 039
jo@wildfiresm.com
LinkedIn.com/in/josaunders
@joatwildfire
Copyright Wildfire Social Marketing 2017
Become Wildfire
Certified
» Join the LinkedIn VA Program
http://bit.ly/GetGoodBook

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