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숙박공유 관련 규제와 이슈 - 코자자

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숙박공유 관련 규제와 관련 이슈에 대한 발제.
코자자 소개, 관련 규제, 한국 숙박공유 현황, 코자자와 서울시의 공동사업인 서울스테이 소개, 규제 관점을 넘어 숙박공유 생태계 시각에서 접근 필요성 제시

스마트 클라우드 쇼 2015

Publicada em: Turismo
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숙박공유 관련 규제와 이슈 - 코자자

  1. 1. 숙박공유 규제와 이슈 2015 9 17
  2. 2. KOREA HOME SHARING PLATFORM Guests Global & Korea Hosts 대한민국 숙박공유 플랫폼 2
  3. 3. 에릭 슈미트도 좋아하는 코자자 3
  4. 4. Growing 2016 새로운 출발 2012 Listings & Platform Disrupting 4
  5. 5. If we fight in the ocean, we lose– but if we fight in the river, we win. Jack Ma, 2005 5
  6. 6. 한국 사업자 글로벌 사업자 숙박공유 온라인 숙박 예약 한국에서는 최고의 여행경험 6
  7. 7. Best Price Quality Guaranteed Local Services 차별화 전략 TravelTech + Sharing Speedy Innovation 7
  8. 8. ‘One Touch’ 8
  9. 9. Koreastay Hanokstay Anchor Service Platform & Data Volume Price Finestay Premium & Revenue 서비스 모델 9
  10. 10. 10 Koreastay Traveller Data Business 대한민국 숙박공유 플랫폼 Same Room, Same Host, Better Price
  11. 11. The Finest Houses & Homes in Korea (Host Proposal) Finestay Sweet Home with Hotel Service SamSongJae Only for Kozaza Memebers 11
  12. 12. One Stop Full Services 12 STAY + MOVE + TOUR + EAT + SHOP
  13. 13. 13 규제와 혁신 합법 세금 안전 프라이버시 관광활성화 공유경제 공동체 사회적 합의
  14. 14. 오픈 & 분산 14
  15. 15. 명사 및 명소 마케팅 15 Stay with President Park at Blue House! Influencers as Hosts and Guests Drama Stay at N Tower
  16. 16. 한국에서는 16
  17. 17. 숙박공유 규제 현황과 이슈 합법적 등록 정보 보호 법 및 금융 거래법 투명한 거래 내역과 세금 안전 보장 및 보험 글로벌 사업자 시장 독점 17
  18. 18. 외국인 도시민박업 도시민박 활성화를 위한 최소한의 보호막 불법 합법의 경계 규제 vs. 활성화? 18
  19. 19. 구분 관련법령 규정 외국인관광 도시민박업 도시지역의 주민이 거주하고(단독 안됨) 있는 다음 의 어느 하나에 해당하는 주택(단독주택, 다가구주 택, 아파트, 연립주택, 다세대주택)을 이용하여 외국인 관광객에게 (내국인 안됨) 한국의 가정 문화를 체험할 수 있도록 (외국어 가능) 숙식 등을 제공하는 업 (조식제공) 230 평방제곱미터 이하 관광진흥법 시행령 제2조6항 한옥체험업 한옥(주요 구조부가 목조구조로서 한식기와 등을 사 용한 건축물 중 고유의 전통미를 간직하고 있는 건 축물과 그 부속시설을 말한다)에 숙박 체험에 적합 한 시설을 갖추어 관광객에게 이용하게 하는 업 호스텔업 배낭여행객 등 개별 관광객의 숙박에 적합한 시설로 서 샤워장, 취사장 등의 편의시설과 외국인 및 내국 인 관광객 을 위한 문화ㆍ정보 교류시설 등을 함께 갖추어 이용하게 하는 업 관광진흥법 시행령 제2조2항 농어촌 민박사업 농어촌지역과 준농어촌지역의 주민이 거주하고 있 는 단독주택 또는 다가구주택을 을 이용하여 농어촌 소득을 늘릴 목적으로 숙박⋅취사시설 등을 제공하는 사업 농어촌정비법 제2조16항 출처 : 유지윤(2012). 외국인관광 도시민박업 활성화 방안 연구. 한국문화관광연구원. 숙박공유 관련 제도 규정 19
  20. 20. 등록 공식적 현황: 등록 숙소수, 예약박수? 미등록 20
  21. 21. 21
  22. 22. 2011 ~ 2015 숙박공유 시장 (객실 수: 20,000+) 대응 관광진흥법 시행령 및 시행규칙, 관광 숙박시설 확충을 위한 특별법 시행령 개정 제안 (2014. 8) 22
  23. 23. 23
  24. 24. 글로벌 사업자 규제 공유 홍보 미등록 로컬 사업자 활성화 경제 사업 등록 > 24
  25. 25. 규제 논의? 25
  26. 26. 활성화와 발전
  27. 27. Enjoy Seoul Locally People Culture Lifestyle 서울 사람을 만나다 서울 문화를 즐기다 서울 동네에 머물다 등록 숙소 활성화: SEOULSTAY 27
  28. 28. 숙박공유 설명회 참석 채널 등록 예약 낮음 마케팅? 등록취소 예약증대 지속적인 발전 좌절 서울스테이 브랜드 확보 마케팅 및 호스트 지원 효율적 운영 28
  29. 29. 혁신 현실 29
  30. 30. 깨 30 Negative System
  31. 31. 숙박공유 생태계 정보보호 금융거래 합법적 등록 세금 독점 안전 보험 투명성 활성화 31 지원
  32. 32. 글로벌 사업자 규제 공유 홍보 미등록 로컬 사업자 활성화 경제 사업 등록 < 32
  33. 33. 접근 공유를 통한 소유 배타적 필요할 때 늘 33
  34. 34. 온라인 인터넷 20151995 2035 오프라인 인터넷 o2O 정보 삶 웹2.0 삶2.0 + 신뢰참여 오픈 공유 POWER TO THE PEOPLE 혁신 34 공유경제
  35. 35. 사회간접자본의 25%를 스마트 인프라 구축에 투자하라. 공유경제가 지속성장을 위한 답이다!
  36. 36. Offline Internet 공유경제 36 대한민국
  37. 37. 고맙습니다. www.kozaza.com @kozazacom @코자자 help@kozaza.com (+82) 1544-566537

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