1.
Sharing Economy
Of The People, By The People, For The People
@josanku
;
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( ;

2.
ko z a z a

3.
18
!
!
10
17
!
11

4.
Democratization of Economy
Of The People, By The People, For The People
CONSUME
PRODUCE
DISTRIBUTE
Share
Share
Share
1
Human and
Physical Assets

5.
Empowered and Connected

6.
Y generation

7.
1% 99%
Capitalism Sharing
Economy

8.
New Lifestyle 2
Ownership to Access
OWN SHARE ACCESS

9.
Cloud Lifestyle
Pay as You Live

10.
Variety of Choices
Popularity
hotel
inn
New Choices by Sharing
home
gallery
Choices boat
cabin
Hanok
castle
motel

11.
Burden of Ownership
Mobile Lifestyle
Rapid Obsolescence and Short Lifecycle
Depreciation of Value and Maintenance Cost
TIME
+
JOY of Sharing
BURDEN of
Ownership
Share
JOY of
Ownership
Acquisition Use Post-Use
By Aldo de Jong, Claro Partners

12.
Connected Society and Technologies 3
Identity
Regulation to Trust
Reputation
Identity
Reputation
TRUST
network
Insurance
Escrow
Emergency Support
Identity verification
Credit card
User Participation
Big Data
Algorithm

13.
Reviews
Referrals
Social Activity
Social Relationship
Online Behaviors
Transaction History
Financial Credit

14.
Reputation Capital
http://www.ted.com/talks/view/lang/en//id/1572

15.
Regulation, Speed Bump

16.
Value Shift 4

17.
Disintermediation 5
Market to Efficient Network
By Simone Cicero

18.
Boost Economy
Sustainable Growth
By Dr. Kyutae Lim
Industrial
Economy
Sharing
Economy

19.
Near Zero Marginal Cost
Number Produced
Unit
Cost
Physical Goods
Digital Goods

20.
ted disrupt Taxi!
Hotel!
University!
Bank!
Factory!
Restaurant!
Telco!
Government

21.
AnU Paradox
Old Sprit in New Body
Sharing Economy
Industrial Economy
Money
Centralized
Global
People
Distributed
Local
SHIFT
Company Business

22.
BOOK HOMES IN KOREA

23.
Eric Loves Hanok

24.
The Best in Korea
By 2017, One Time Travel
Global Seoul
Korea
Asia
eBay may be a shark in the ocean, but I am a crocodile in the
Yangtze River. If we fight in the ocean, we lose–but if we fight in the
river, we win. Jack Ma, 2005

25.
New Home Sharing Service
Leverage the Local Strength
NEW GAMES LOCAL QUALITY

26.
Transformation to Sharing Economy
Me
Company
Consumer
Centralized, 1%
Global
Individual Ownership
Credit, Regulation
Money, Capital
Competition
Market
We
People
+ Micro Entrepreneur
Distributed, 99%
Local
Shared Access
Reputation, Trust
+ Value
Collaboration
Network

27.
BOOK HOMES IN KOREA

28.
web2.0
Bits
Mobile Internet
Technologies
LIFE 2.0
!
Atoms, Space, Time, Money, Skill
Participate
Share
Open
Power to
the People
Sharing Economy

29.
Magic

30.
Sharing
Economy
Next KOREA

31.
Thank You!