Are the social networks more or less dangerous? The new social paradigm demands to correlate in network, but it is necessary to know the criteria to regulate the privacy and the protection of data. The solution is not to adopt a contrary attitude, since its social potential for the change and the progress can be enormous. Likewise, in the new economic order, the success, to a certain extent, depends on our capacity for relating.

1. facebook
?
Everything you wanted to
know about it and nobody
has told you
Jordi Graells
Joana Soteras
Núria Vives July 2009
Legal notice
The content of this work is subject to an Attribution 3.0 Creative Commons licence. Copying, distribution, public communication and transformation to generate a derivative work, for
any purpose, is permitted, on condition that it is attributed to the authors (Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal). The complete licence can be consulted at
http://creativecommons.org/licenses/by/3.0/es/legalcode.ca
1

2. Social networking
Over recent years, social
networking software (Facebook,
Myspace, Hi5, Tuenti, Ning,
Bebo...) has become an
extension of many people’s
lives, and especially teenagers.
And in the future, this will
increase: we’ll be talking more
about networks than devices or
hardware. All the contents will
be sharable in any combination
of networks.
1 CC BY 2.0 – www.flickr.com/thefangmonster/352439602 CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009

3. However...
There is a great lack of awareness about security
?
(privacy and personal data protection)
on these social networks platforms.
Furthermore, we still lack training in knowing what to edit:
1. On the one hand, because what we publish on the Internet
has no way back. Remember the case of Jon Favreau,
Obama’s consultant, who appeared in a photo in Facebook
at a party touching the breast of a real size photo of Hillary
Clinton.
2. On the other hand, because we still have to acquire basic
knowledge on author’s copyright and intellectual
property rights in digital environments
www.slideshare.net/jordigraells, whether the materials we
publish are ours or someone else’s.
2 CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009

4. How can we act?
The rapid spread of social networking sites has taken
?
organizations and people by surprise. Some data
protection agencies advise teenagers not to freely admit ‘friends
of friends’ in their social network.
The answer is not to adopt a negative or contrary attitude to the
use of social networks, because their social and ideological
potential for change and progress may be huge and this area is
still to be explored. Likewise, in the new economic order,
success, to a large extent, depends on our ability to make
connections.
Moreover, in the case of Facebook, we have mechanisms to
control our personal data protection.
This is, then, the goal of this presentation.
3 CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009

5. What is Facebook?
Facebook is a social networking website that puts people in
touch with each other on the basis of friendly relations or
common interests. The website name refers to the album with
every student’s photo given at US colleges so that students
can get to know each other. Facebook originated at Harvard
University in 2004, when Mark Zuckerberg decided to create
an online interactive version of the paper facebook.
In Facebook, we can move to the different options from
the home page.
We can act in Facebook from:
1. Users
www.facebook.com
2. Pages
3. Groups
4 CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009

6. Privacy setting in Facebook.
The profile
Privacy
The general criterion is that only the necessary information for
our contacts to recognise us should be provided, since user
activity is processed to personalize advertising.
In the section ‘Privacy Settings’ we can manage the privacy
options of the different tools.
Profile There are three levels of privacy:
- Friends
- Friends of friends
- Members of my networks
5 CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009

7. Privacy in Facebook: profile
6 CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009

8. Privacy in Facebook: search
Search
It helps to control who can find us through the search function
and what type of information can be seen. Our privacy
depends to a large extent on the privacy settings of our
contacts.
- If in ‘Search Results’ we deactivate the box ‘My friend list’,
we protect our contacts from being found in the search of
our profile.
- If we don’t want our profile (including the photos of our
contacts) to be visualized in searches made by a search
engine (e.g. Google), it is necessary to unmark the option
‘Public Search Listing’.
7 CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009

9. Privacy in Facebook: search
8 CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009

10. Privacy in Facebook: news feed and
wall
News feed and wall
- In ‘Actions within Facebook’ there are the stories
that will be shown on the home page of our contacts.
It is recommendable to select only those actions that are
relevant.
- In ‘Social Ads’, since we probably won’t be interested
either in advertising or in social ads, we will choose the
option ‘No one’.
9 CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009

11. Privacy in Facebook: news feed and
wall
10 CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009

12. Privacy in Facebook: applications
Applications
- We can control what information is available to applications our
contacts authorise, because the information that the application
can access includes the information that we allow our
contact to see.
- We can always access the application settings and edit the
different permissions and we can also remove the applications
we are not interested in (‘Marketplace’). However, some of them
cannot be completely removed (‘Gifts’).
- Facebook Beacon allows affiliate websites to send stories about
actions you take to Facebook, so that the story will be published
in our wall and in our contacts’ news feeds. We recommend you
check the box ‘Don’t allow Beacon websites to posts stories
to my profile’.
11 CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009

13. Privacy in Facebook: applications
12 CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009

14. Users in Facebook
Tools
- The wall (where other users can make comments)
- Upload photos
- Upload videos
- Post links
- Other applications we authorise
Use
Professional and personal relations.
13 CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009

15. Users in Facebook
14 CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009

16. Pages in Facebook
Facebook Pages is a good way for organizations, companies
and schools to be present in the social network, since the idea
is that only physical persons can be connected. Pages are
created by a user and others can become ‘Fans’. If we attain
the 100 fans, we can personalize the name of the URL as for
example: www.facebook.com/gencat.
Tools
Upload photos, videos, insert comments, discussion board
(forum) and calendars (that allow events to be published).
Applications can also be added.
Use
To communicate information that interests us and work
collaboratively in the forums.
15 CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009

17. Pages in Facebook: gencat page
www.facebook.com/gencat
16 CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009

18. Pages in Facebook: Compartim page
www.facebook.com/compartim
17 CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009

19. Groups in Facebook
These are created by a user (creator) and the users who join
the group have different roles: administrator, officers and
members. There are also different levels of access to the
group: open, closed or secret.
Tools
Upload photos, videos and post links, insert comments,
discussion board (forum) and calendars where we can publish
events.
Use
If we limit access to groups (making them closed or secret),
we can use them in a professional area.
18 CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009

20. Groups in Facebook
19 CC BY © Jordi Graells Costa, Joana Soteras Guixà, Núria Vives Leal. July 2009