1. sc^le
Ellen Deutscher and Jordan Presnick
SF Global Service Jam 2013
Monday, March 4, 13

2. How do we grow^ off-hour
ridership on transit?
Monday, March 4, 13

3. Stats
(from www.bart.gov)
•Typical weekday can be
as high as 1300 per train
•Weekend high ridership
of 860
•Weekend ridership is
down as much as half
from weekday.
Monday, March 4, 13

4. How to increase off-hour ridership?
•Make travel fun
•Encourage engagement
with friends and
strangers
•Create a community
travel experience
Monday, March 4, 13

5. unplug c^r
Monday, March 4, 13

6. Retractable Card
Table
•Retracts during busy
commute hours
•Encourages
conversation and analog
interaction
•Low-cost and no power
consumption
Monday, March 4, 13

7. Interaction Board
•Drawing/Messaging
•Sanitizer provided
•Low-light/low-power electronic
paper
Monday, March 4, 13

8. Floor Projection
Game Console
•Hygienic
•Play with one foot, balance with the
other
•Only players interfere with space
Monday, March 4, 13

9. LED Game Table
•Durable
•Variety in gaming options
•Breaks to encourage
conversation
Monday, March 4, 13

10. •Corporate sponsorship - adds
to social mission
•Playground for testing
emergent technology
•Increase ridership revenue for
transit provider
Monday, March 4, 13