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SEO for Joomla! 1.5
           How to bake a search engine optimised site.




Joomladay HU, October 2008
                                                 www.joomlatools.org
Johan Janssens
          Joomla!                Joomlatools
            • Developer             • Managing Director
            • Founder               • Lead Architect
         http://www.joomla.org   http://www.joomlatools.org




Joomladay HU, October 2008
                                                     www.joomlatools.org
Ingredients ?
                             Laying it out on the table.




Joomladay HU, October 2008
                                                           www.joomlatools.org
Joomla 1.5




Joomladay HU, October 2008
                                          www.joomlatools.org
A SEO Expert




Joomladay HU, October 2008
                                      www.joomlatools.org
Our goal ?
                       Convert, convert ... convert !




Joomladay HU, October 2008
                                                        www.joomlatools.org
A great cake.




Joomladay HU, October 2008
                                             www.joomlatools.org
Conversion ?




Joomladay HU, October 2008
                                            www.joomlatools.org
Conversion !




Joomladay HU, October 2008
                                            www.joomlatools.org
Think like Google !
                             Know your enemy ...




Joomladay HU, October 2008
                                                   www.joomlatools.org
Damn Robots !
                              ✓ Good page titles
                              ✓ Headings
                              ✓ Links to follow
                              ✓ Data, data, data


Joomladay HU, October 2008
                                            www.joomlatools.org
Title Tag
   <head><title>Keyword</title></head>

   H1, H2, H3
   <h1>Most Important</h1>
   <h2>Second Most Important</h2>
   <h3>Third Most Important</h3>

   Strong
   <strong>Keyword</strong>
   <b>Keyword</b>


Joomladay HU, October 2008
                                         www.joomlatools.org
Image
  <img src=”keyword.jpg” alt=”keyword” />

  Hyperlink
  <a href=”http://www.mysite.com/webpage.html”
  title=”keyword”>Keyword in Anchor Text</a>




Joomladay HU, October 2008
                                        www.joomlatools.org
20%
               on site optimisation !


Joomladay HU, October 2008
                                   www.joomlatools.org
80%
                   off site marketing !


Joomladay HU, October 2008
                                      www.joomlatools.org
The recipe
                             Time to start cooking.




Joomladay HU, October 2008
                                                      www.joomlatools.org
How to setup Joomla for SEO ?
               • SEO configuration settings

               • Using an semantic template

               • Turn of global keywords and
                 site description


Joomladay HU, October 2008
                                             www.joomlatools.org
Semantic template ?




Joomladay HU, October 2008
                                        www.joomlatools.org
How to optimise your content ?

 - Article title             - Menu title
 - Article keywords          - Menu alias
 - Article description       - Menu page title
 - Article alias


Joomladay HU, October 2008
                                      www.joomlatools.org
How to optimise your site ?

                    1. Using feeds

                    2. Other tools (Xmap, SEF, ...)

                    3. Tips and tricks


Joomladay HU, October 2008
                                               www.joomlatools.org
Can it be done ?
                             Nooku.org an example




Joomladay HU, October 2008
                                                    www.joomlatools.org
http://www.nooku.org




Joomladay HU, October 2008
                               www.joomlatools.org
keyword : nooku (April)




Joomladay HU, October 2008
                              www.joomlatools.org
keyword : nooku (July)




Joomladay HU, October 2008
                                 www.joomlatools.org
keyword : nooku (October)




Joomladay HU, October 2008
                             www.joomlatools.org
keyword targetting
           1. joomla content translation
           2. joomla multi lingual
           3. nooku



Joomladay HU, October 2008
                                       www.joomlatools.org
Practice makes perfect !




Joomladay HU, October 2008
                               www.joomlatools.org
Questions ?
                  Speak up now or be silent forever...




Joomladay HU, October 2008
                                                         www.joomlatools.org

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Joomladay Hu 2008 - SEO For Joomla! 1.5

  • 1. SEO for Joomla! 1.5 How to bake a search engine optimised site. Joomladay HU, October 2008 www.joomlatools.org
  • 2. Johan Janssens Joomla! Joomlatools • Developer • Managing Director • Founder • Lead Architect http://www.joomla.org http://www.joomlatools.org Joomladay HU, October 2008 www.joomlatools.org
  • 3. Ingredients ? Laying it out on the table. Joomladay HU, October 2008 www.joomlatools.org
  • 4. Joomla 1.5 Joomladay HU, October 2008 www.joomlatools.org
  • 5. A SEO Expert Joomladay HU, October 2008 www.joomlatools.org
  • 6. Our goal ? Convert, convert ... convert ! Joomladay HU, October 2008 www.joomlatools.org
  • 7. A great cake. Joomladay HU, October 2008 www.joomlatools.org
  • 8. Conversion ? Joomladay HU, October 2008 www.joomlatools.org
  • 9. Conversion ! Joomladay HU, October 2008 www.joomlatools.org
  • 10. Think like Google ! Know your enemy ... Joomladay HU, October 2008 www.joomlatools.org
  • 11. Damn Robots ! ✓ Good page titles ✓ Headings ✓ Links to follow ✓ Data, data, data Joomladay HU, October 2008 www.joomlatools.org
  • 12. Title Tag <head><title>Keyword</title></head> H1, H2, H3 <h1>Most Important</h1> <h2>Second Most Important</h2> <h3>Third Most Important</h3> Strong <strong>Keyword</strong> <b>Keyword</b> Joomladay HU, October 2008 www.joomlatools.org
  • 13. Image <img src=”keyword.jpg” alt=”keyword” /> Hyperlink <a href=”http://www.mysite.com/webpage.html” title=”keyword”>Keyword in Anchor Text</a> Joomladay HU, October 2008 www.joomlatools.org
  • 14. 20% on site optimisation ! Joomladay HU, October 2008 www.joomlatools.org
  • 15. 80% off site marketing ! Joomladay HU, October 2008 www.joomlatools.org
  • 16. The recipe Time to start cooking. Joomladay HU, October 2008 www.joomlatools.org
  • 17. How to setup Joomla for SEO ? • SEO configuration settings • Using an semantic template • Turn of global keywords and site description Joomladay HU, October 2008 www.joomlatools.org
  • 18. Semantic template ? Joomladay HU, October 2008 www.joomlatools.org
  • 19. How to optimise your content ? - Article title - Menu title - Article keywords - Menu alias - Article description - Menu page title - Article alias Joomladay HU, October 2008 www.joomlatools.org
  • 20. How to optimise your site ? 1. Using feeds 2. Other tools (Xmap, SEF, ...) 3. Tips and tricks Joomladay HU, October 2008 www.joomlatools.org
  • 21. Can it be done ? Nooku.org an example Joomladay HU, October 2008 www.joomlatools.org
  • 22. http://www.nooku.org Joomladay HU, October 2008 www.joomlatools.org
  • 23. keyword : nooku (April) Joomladay HU, October 2008 www.joomlatools.org
  • 24. keyword : nooku (July) Joomladay HU, October 2008 www.joomlatools.org
  • 25. keyword : nooku (October) Joomladay HU, October 2008 www.joomlatools.org
  • 26. keyword targetting 1. joomla content translation 2. joomla multi lingual 3. nooku Joomladay HU, October 2008 www.joomlatools.org
  • 27. Practice makes perfect ! Joomladay HU, October 2008 www.joomlatools.org
  • 28. Questions ? Speak up now or be silent forever... Joomladay HU, October 2008 www.joomlatools.org