Governing's highly anticipated Guide to Financial Literacy 2.0: How to Diagnose and Manage Government Financial Health

1. Multi-Channel Strategy to
Elevate Your Message with
State and Local Leaders
Elected
Appointed
Executive-level
2014 Guide PDF

3. Governing is pleased to announce its highly-anticipated Guide to
Financial Literacy 2.0 - How to Diagnose and Manage
Government Financial Health.
Public officials often have a limited understanding of the basic
fundamentals of public finance and “how the money works”. In
2014, Governing sought to help bridge this knowledge gap, and
the overwhelming demand exceeded all expectations.
5,000+ authorized reprints
1,300+ registered downloads
53,000+ circulation in Governing magazine
Introduction

4.  Underwriters receive logo branding and custom content within
the Report – 300 word solutions piece for targeted messaging
alongside topic area.
 Underwriters can select a subject matter expert to provide
thought leadership perspective and case studies for paper
inclusion.
 200 copies for underwriter use, such as a leave behind for
customers, conversation starter with prospects and event
collateral.
Underwriter
Acknowledgement

5.  Governors
 Lieutenant Governors
 Transition Teams
 Secretaries of Administration
 Mayors
 City Managers
 County Executives
 Finance Directors
 State Auditors
 State Treasurers
 Budget Officers
 Secretaries of State
 Controllers
 Legislators
 Media (All Channels)
The Guide is poly-bagged with
Governing’s August issue, and
combined with digital copies,
reaches 51,000 state and local
government leaders.
High-Level
Distribution Targets

6.  During Leadership Forum keynotes, the Paper is promoted on a slide with
underwriter logo recognition.
 Hand-delivered at every Governing Leadership Forum Advisory Board
meeting, reaching 20+ top state and local executives in key states.
 Hand-delivered to 30 of the nation’s most powerful municipal Chief
Financial Officers who meet biannually at the University of Chicago.
(meetings co-hosted by Governing).
 Distributed at Governing’s 2015 Cost of Government Summit – its unique
purpose to gather the most innovative thinkers across CFOs, Budget
Officers, Controllers, State Treasurers and other finance executives for 1
½ day leadership retreat.
 Distributed at other key industry events throughout year.
Prominent Visibility in Live
Keynotes and at Events

7.  Top placement on the
governing.com/papers section and
governing.com/finance 101 (logo branding)
 Complimentary download emailed to
Governing event registrants throughout the
year
 Shown as a special download offer to
Governing subscribers
 Promotion on social media sites: Governing
Facebook and Twitter
Publisher email outreach to minimum
of 7,500 relevant titles, with underwriter
acknowledgement.
12-Months of Continuous
Online Exposure

8. Within 7 months, our 2014 Guide received more than 1,000
registered downloads, with titles including:
Lead Generation:
500 contacts minimum
Title Organization
Assistant Director Washington State Auditor's Office
Budget Director Georgia Dept. of Corrections
Chief Financial Officer Los Angeles County
Chief Financial Officer Fairfax County
City Manager City of Roanoke
City Planner City of Jacksonville
Commissioner City Of Philadelphia, Pennsylvania
Councilmember City Of San Jose
County Administrator Jefferson County
County Treasurer Mercer County
Finance & Budget Director Michigan Supreme Court
Finance & IT Chief County of San Diego
Senator State of Indiana
Treasurer City of Charlottesville
Auditor County of San Diego
Representative GA House of Representatives

9. Organizations all over the country have
requested more copies of our 2014 Guide
to use for training and education:
 City of Jacksonville, FL
 City of Orlando, FL
 Marathon County, Wisconsin
 West Central Conference of Mayors
 Washtenaw City Road Commission
 Mayor’s Office, Auburn City Hall
 City of Boulder City, Nevada (City Auditor)
 City of East Grand Forks (City Administrator)
 Franklin County Washington (City Auditor)
“I am the Parish
Administrator for a Parish in
southwest Louisiana. I
wanted to thank Governing
for publishing the Guide to
Financial Literacy. Although
we’ve put on a “Revenue
Primer” for our newly elected
officials every four years, I
never thought to do
something similar with our
management staff. After the
guide came out, I realized I
was missing an opportunity.”
--Bryan Beam
Parish Administrator
Calcasieu Parish, Louisiana
Job Critical Content for
Government Officials

10. 2015 Working Outline
2015 Working Outline &
Timeline
General Timeline
Editorial Briefing Calls
Last Day to Start 1-Page
Solutions Piece
Last Day to Submit a
Full Page Ad
(in lieu of a 1-page piece)
3/30 – 5/15 5/26 7/6

11. For more information on
underwriter opportunities:
Andrea Kleinbardt
Snr. Director of Sales Operations
akleinbardt@govtech.com
916.932.1338
2014 Guide PDF