https://chaosmap.com - digital marketing presentation

1. How To Optimize For The “Store”
Jon Rognerud
@jonrognerud
CEO, Chaosmap.com
(jon@chaosmap.com)

2. SEO, ASO, Reputation Management,
Website Design & App Development
Leading provider of search, social, app/web
development and consulting for financial, technology,
health and real-estate markets.
Jon Rognerud – Founder
Author of multiple books on SEO (Entrepreneur Press)
jon@chaosmap.com

3. In Bookstores Now:

4. My Corporate Background
• AON
• Bank of America
• Charles Schwab
• Microsoft
• Yahoo

6. TODAY’S AGENDA
1. 5-Steps To App Optimization Success
2. Essential Keyword Strategies
3. Marketplace Data
…All while improving your reputation among your clients and prospects…

7. WHAT IS “ASO”?
• ASO (App Store Optimization) is the
process of optimizing mobile apps to rank
higher in an app store’s search results.
TIP: Optimize for different geo markets

8. ASO – Why Bother?
• The higher your app ranks in an app store’s
search results, the more visible it is to
potential customers. (Downloads + Installs)
• About half of App Discovery (both iOS
and Android) is via SEARCH

10. Top Rankings: iPhone - US - Finance (Jun 1,16)

11. 5 Steps To
App Optimization

12. SEO FACTORS
• Meta-data
• Ratings & reviews
• Social & links
ASO FACTORS
• On-Page
• Off-Page
• (Social)

13. The Mechanics
1. Keywords in TITLE
2. Keywords in Meta Data: DESCRIPTIONS
3. Great visuals! (App Icons, Screenshots, Videos)
4. # of Downloads
5. Ratings & reviews

14. Smart Search Strategies
• Google Play :
– Semantic Search (aka ‘web search’ – content & links)
• Apple iTunes Store
– Phrases, words, pictures
• Include links to apps directly from your own website
• Focus on “solving a problem” (feature and function)
“App Indexing” – Find apps by clicking on listings from Google search results – DIRECTLY!

15. App Store Process For Keywords
1. Keyword Research
2. Set Up Keyword Rankings & Reporting
3. Keyword Optimization (on-going)
4. Keyword Suggestions
5. Keyword Spying
6. Tracking & Monitoring

16. Don’t Forget Links!

17. “Mobile Deposit”
Case Study:

18. How To Get KW Ideas?
• Look at common, related terms across reviews
• Use KW search data (Google Keyword Planner)
TIP: Focus on Apple and Android
– Apple iTunes and Google Play

20. Case Study (kw): “mobile deposit”

21. Found “mobile deposit app”

22. Found in #1 Position in Google:

23. Competitive
KW Research
(Spying)

24. #1 Position in Google Organic:
https://www.wellsfargo.com/mobile/apps/mobile-deposit/
ANDROID:APPLE:

26. Apple App Store vs. Google Play:

27. ESSENTIAL!
• Test, tweak and tune…
• Reminder: to be featured on the first page,
it’s still a MANUAL choice (editors)

28. MARKETPLACES
(Data & Insights)

29. Your Goal:
Drive Merchant Loyalty and CRM
(…every thing else is “icing”)

34. BONUS:
METRICS & MONETIZATION
(Customer Experience = More Revenue)

35. Direct Monetization Strategies
• IAP – In App Purchase
• IAE – In App Engagement (message control)
• NA – Native Ads (landing pages)
INSIGHT: Personalization is key in 2016. (Push notifications are ‘old’ and expected)

36. Conversion Opportunities
• Downloads
• Installs
• Retention
…NOTHING ELSE MATTERS!

37. GET YOUR FREE REPORT:
 TEXT “apps” To 38470
You’ll receive:
 A FREE App Store Analysis + Website Audit Report (first 15)
 One Copy Of “The Banking Executive’s Guide To Reputation
Management”
 Essential Tools List
jon@chaosmap.com

38. THANK YOU!
Learn More:
www.chaosmap.com
Jon Rognerud
@jonrognerud
Follow me on Twitter & LinkedIn