FREE Ebook Download from Consulting Firm Chaosmap.com Google claims that the AMP platform will significantly decrease load times on smartphones and tablets and enhance users’ viewing experience. It created a new framework called AMP HTML (github), which is built from existing technology. This way there is no loss of compatibility with plugins and scripts. Included with the AMP platform is AMP JS, the JavaScript component that makes the mobile page load quickly, and the optional Google AMP Cache, which is a proxy-based delivery network. Google has partnered with 30 large Internet publishers to alter the way content providers will do business in the future.

1. Chaosmap Presents
Accelerated Mobile Pages
What Business Owners Need To Know To Get
Started Using Google's New AMP Mobile
Framework.

2. 1.
2.
What Business Owners Need to Know About AMP (Accelerated
Mobile Pages)
Are You Mobile Compliant?
Table of Contents
The new AMP platform will make mobile use more enjoyable
to users and may have profound implications for businesses.
In this FREE Guide from consulting firm Chaosmap.com, you'll
learn what you need to know.

3. What Business Owners Need to
Know About AMP (Accelerated
Mobile Pages)
Learn about AMP for your website and WordPress
by Chaosmap.com

4. In October of 2015, Google announced a new platform for mobile
viewing called the "Accelerated Mobile Pages" (AMP) project.
It is a response to how many people are using mobile technology for
news and information.
Smartphone in the hands of a

5. businessman
A Pew Research report found that 90 percent of adults in the United
States have a mobile device and 86 percent of them use it for
information gathering.
The new AMP platform will make mobile use more enjoyable to users
and may have profound implications for businesses.
What Are Accelerated Mobile Pages?
Google claims that the AMP platform will significantly decrease load
times on smartphones and tablets and enhance users' viewing
experience.
It created a new framework calledAMP HTML (github), which is built
from existing technology.
This way there is no loss of compatibility with plugins and scripts.
Included with the AMP platform is AMP JS, the JavaScript component
that makes the mobile page load quickly, and the optional Google AMP
Cache, which is a proxy-based delivery network.
Google has partnered with 30 large Internet publishers to alter the way
content providers will do business in the future.
Google Partners
Google's partnership over four continents includes BBC in Europe,
JoongAng Ilbo in Asia and Diário 24 Horas in Latin America.
In the United States, big names such as CNN, The New York Post and
MSNBC are on the list.
Outside of content publishers, several Internet platforms have latched
on to the new technology. LinkedIn, Twitter and Pinterest are using the
updated AMP platform.
WordPress is integrating it into its CMS model.
This is an important partnership since WordPress is used by nearly 75
million writers and the self-hosted WordPress platform has been

6. downloaded 46 million times.
Impact on Ads
Today's smartphones, with their high resolution and fast connectivity,
are a powerful source for generating revenue through advertisements.
However, 44 percent of banner ads are deemed viewable on mobile
devices because of slow load times, according to Moat.
AMP will enable faster loads, allowing marketers to create more
interesting, dynamic advertisements.
An important aspect to understand about AMP is that it only deals with
websites and not with apps.
For developers that are working on mobile marketing mediums, they
should use the AMP platform for their site but not for their app
development.
This rule may not be true for long, so developers should keep an eye on
developments from Google.
Design Database
For those that want to dive into the specifics of AMP HTML,GitHub has a
database of source code, samples and documentation.
Since WordPress is one of Google's partners, developers should look at
the CSS folder because it is used extensively in the WordPress
environment.
There also are samples of Instagram integration code that is open
source for anyone to use.
Business Impact
Slow is a relative term.
What is slow today was lightning fast yesterday.
As this technology becomes more and more widespread, mobile
websites that do not use AMP will seem slow in comparison.

7. Are You Mobile
Compliant?
Want to learn if you are mobile
and AMP compliant? If you are
unsure, click here to get started,
and we'll let you know.
AM I MOBILE COMPLIANT?
The impact on businesses is simple.
Slow pages lose viewers, which means their online presence will take a
hit.
RESOURCES:
How To Get Started With AMP Mobile Pages
WordPress Plugin for AMP compatibility
Development for AMP integration & WordPress (help)