2. Internet Domination Internet Domination! What does that mean? It means making sure your business/firm shows up very prominently whenever a potential client does a random search looking for your specific type of product/service. By building the right Intern presence you are ensuring your own success. While not easy, it is very doable. In the following slides I provide a very high level overview of the criteria that must be met in order to achieve this level of success.
3. Websites The 1st thing you need is a quality, custom designed website that is conversion-oriented. Content must be custom Easy to navigate throughout site Easy to contact you (intake forms, phone numbers) Fast load speed Consider what the different systems allow you to see (i.e. no Flash on iPads)
4. Search Engine Optimization (SEO) Proper onsite SEO Title Tags Inter-linking Meta-Descriptions Proper H1-H6 Tags Custom Content Proper Off Site SEO Quality Links Relevant (to your services) if possible Press Releases
5. Blogging On Site Helps your on-site SEO by adding more quality, relevant content to your website that is eagerly picked up by search engines (like Google). Reputation Management Positions you as an expert Competitive Differentiation Off-Site Helps your overall presence by doing a few things Adds another level of visibility to your online presence if properly SEO’d by showing up along with your main website Adds relevant quality links into your site Helps with Longtail searches
6. Inbound Linking Absolutely critical to your website’s rank and where your website will show up based upon random searches Utilize Anchor Text (very important) Links from relevant sites Links from sites that also have many links coming into them Links from High Page Rank sites Stay away from link farms Stay away from random people asking you to link to them
7. Content Must be original No set number of words but please keep in mind that the more keywords and phrases used, the more opportunities you are giving the search engines to find your website Write as you would speak Make sure you use the right keywords but don’t stuff your website with them or the search engines won’t like it Don’t cut and paste from other websites. That’s cheating and the search engines hate cheaters.
8. Social Media Optimization Helping with reputation management by putting more positive content on the Internet about your business/firm Directing potential clients to your website via Tweets, FaceBook postings and LinkedIn Connections Increased Awareness of your company/firm Increased traffic to your website Increase in new business Lets the world know about your products/services Helps with SEO: Search Engines like to see activity and the more activity tied to your website the better the rank
9. “LOCAL” Marketing Google Places Yahoo Local Bing Local Yelp.com Local.com LOCAL optimization is critical to a successful online presence for those businesses/firms that are Geo based. Google Places accounts typically show up on page 1 at the top for most local searches Must be done in conjunction with Website Optimization
10. Video Helps with conversion from casual looker to those that contact you Keeps people on your website longer Videos can be placed throughout the Internet for greater exposure Allows potential client to put a face to a firm Educate Viewers Be seen as a leader
11. Directories Adding another level of visibility to your web presence Increases your websites rank with high quality, relevant links Targeted traffic Helps to place your presence in more “corners” of the Internet Provides greater brand awareness
12. About Me I have been working in the Website development and SEO field since 2005 and in that time have gained quite a bit of expertise in this field and a true love for what I do. I will be the first to admit though that I am far from knowing everything and I enjoy learning something new every single day. I am always available to answer questions and discuss Internet Marketing so please don’t hesitate to call me to discuss further. Sincerely, Jon Reiter 303-947-1737
