Smarter Link Prospecting & Qualification - SMX Sydney 2014

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jonrcooper

Marketing Turismo Tecnologia

Quick Status Update on Links
@POINTBLANKSEO

“I think backlinks still have many, many years left in them.”

Backlink Research (standard model)
@POINTBLANKSEO

Looking Cross-Geographically
@POINTBLANKSEO

Looking at Prospects
@POINTBLANKSEO

www.yellowpages.com.au/ﬁnd/limousine-car-hire-services-chauﬀeur-driven/ﬁve-dock-nsw
www.sydney.com/things-to-do/hire-cars

Quantifying Content Opportunities
@POINTBLANKSEO

1.  Research links to previously created content on same topic
wikitravel.org/en/Driving_in_Australia
goaustralia.about.com/cs/practicalinfo/a/ausdrive1.htm
VIA AHREFS.COM

Quantifying Content Opportunities
@POINTBLANKSEO

2.  Research links to similar content (driving tips, Australia travel tips)
www.webwombat.com.au/travel/articles/tips-travelling-australia.htm
mylicence.sa.gov.au/safe-driving-tips
VIA AHREFS.COM

Link Qualiﬁcation Model
@POINTBLANKSEO

Beneﬁts:
q  Saves time in outreach process
q  Reduces outreach footprint
Drawbacks:
q  More time used, same # of links from campaign

Qualifying by Obtainability (Ex. #1)
@POINTBLANKSEO

www.adelaideairport.com.au/air-travel/to-and-from

Qualifying by Obtainability (Ex. #2)
@POINTBLANKSEO

mcec.com.au/visiting-melbourne/getting-there/

Qualifying by Obtainability (Ex. #3)
@POINTBLANKSEO

www.marriott.com/hotels/maps/travel/melmc-melbourne-marriott-hotel

Qualifying by Obtainability (Ex. #4)
@POINTBLANKSEO

fbs.anu.edu.au/ﬂeet-management/rental-vehicles

Qualifying by Obtainability (Ex. #5)
@POINTBLANKSEO

www.travellerspoint.com/guide/Australia/

Qualifying by Obtainability (Ex. #6)
@POINTBLANKSEO

www.kayaksydney.com/What_to_wear/index.htm

Qualifying by Obtainability (Ex. #7)
@POINTBLANKSEO

www.mth.msu.edu/CurrentStudents/career.aspx

Qualifying by Obtainability (Ex. #8)
@POINTBLANKSEO

www.racq.com.au/motoring/cars

Qualifying by Obtainability (Ex. #9)
@POINTBLANKSEO

www.star.com.au/ﬁnd-us/Pages/getting-here.aspx

Qualifying by Obtainability (Ex. #10)
@POINTBLANKSEO

geta.ﬁrenet.gov/web-links

Qualifying by Obtainability (pages)
@POINTBLANKSEO

What to identify:
q  The context of the link(s)
q  The purpose of the page
q  The type of link(s)

THANKS FOR
LISTENING!
@POINTBLANKSEO
jcooper@pointblankseo.com

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1. LINK PROSPECTING & QUALIFICATION SMX

2. Quick Status Update on Links @POINTBLANKSEO “I think backlinks still have many, many years left in them.”

3. PROSPECTING LET’S TALK

4. Backlink Research (standard model) @POINTBLANKSEO

5. Looking Horizontally @POINTBLANKSEO

6. Looking Vertically @POINTBLANKSEO

7. Looking Cross-Geographically @POINTBLANKSEO

8. Looking at Prospects @POINTBLANKSEO www.yellowpages.com.au/find/limousine-car-hire-services-chauffeur-driven/five-dock-nsw www.sydney.com/things-to-do/hire-cars

9. Quantifying Content Opportunities @POINTBLANKSEO 1.  Research links to previously created content on same topic wikitravel.org/en/Driving_in_Australia goaustralia.about.com/cs/practicalinfo/a/ausdrive1.htm VIA AHREFS.COM

10. Quantifying Content Opportunities @POINTBLANKSEO 2.  Research links to similar content (driving tips, Australia travel tips) www.webwombat.com.au/travel/articles/tips-travelling-australia.htm mylicence.sa.gov.au/safe-driving-tips VIA AHREFS.COM

11. QUALIFICATION LET’S TALK

12. Link Qualiﬁcation Model @POINTBLANKSEO

13. Link Qualiﬁcation Model @POINTBLANKSEO Beneﬁts: q  Saves time in outreach process q  Reduces outreach footprint Drawbacks: q  More time used, same # of links from campaign

14. Time for Some Examples! @POINTBLANKSEO

15. Qualifying by Obtainability (Ex. #1) @POINTBLANKSEO www.adelaideairport.com.au/air-travel/to-and-from

16. Qualifying by Obtainability (Ex. #2) @POINTBLANKSEO mcec.com.au/visiting-melbourne/getting-there/

17. Qualifying by Obtainability (Ex. #3) @POINTBLANKSEO www.marriott.com/hotels/maps/travel/melmc-melbourne-marriott-hotel

18. Qualifying by Obtainability (Ex. #4) @POINTBLANKSEO fbs.anu.edu.au/ﬂeet-management/rental-vehicles

19. Qualifying by Obtainability (Ex. #5) @POINTBLANKSEO www.travellerspoint.com/guide/Australia/

20. Qualifying by Obtainability (Ex. #6) @POINTBLANKSEO www.kayaksydney.com/What_to_wear/index.htm

21. Qualifying by Obtainability (Ex. #7) @POINTBLANKSEO www.mth.msu.edu/CurrentStudents/career.aspx

22. Qualifying by Obtainability (Ex. #8) @POINTBLANKSEO www.racq.com.au/motoring/cars

23. Qualifying by Obtainability (Ex. #9) @POINTBLANKSEO www.star.com.au/ﬁnd-us/Pages/getting-here.aspx

24. Qualifying by Obtainability (Ex. #10) @POINTBLANKSEO geta.ﬁrenet.gov/web-links

25. Qualifying by Obtainability (pages) @POINTBLANKSEO What to identify: q  The context of the link(s) q  The purpose of the page q  The type of link(s)

26. TOOLS LET’S TALK

27. Backlink Research Tools @POINTBLANKSEO

28. Qualiﬁcation Tools @POINTBLANKSEO

29. THANKS FOR LISTENING! @POINTBLANKSEO jcooper@pointblankseo.com

Smarter Link Prospecting & Qualification - SMX Sydney 2014

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