For many of us, a big part of our job is essentially to fix or improve things. We seek out marginal, incremental gains to make our platforms, brands and performance 'good enough', or at least, 'less bad than our competitors'. What happens when all of this is no longer necessary? When everybody's website, app or software is perfect? Few of our brands are equipped to compete - or even to survive - in this new world. We need a radically different way of thinking, and for many, it may already be too late.
9. @jonoalderson
“71% of consumers begin their journeys by
using a search engine to discover new
products and services.”
“74% reported using a search engine for
consideration and purchasing.”
Forrester, 2016 [link]
29. @jonoalderson
For years, we’ve worked with
individual [websites], one at a time, to
help them [add schema], and
never once did we think to ask them
what CMS they were running
“
48. @jonoalderson
Site Kit Reporting, analytics & insight
PWA App-like & offline capabilities
AMP Performance & reduced dev cost
Unfair platform advantageWordPress
Gutenberg + schema Inherently structured content
Google
04
05
01
02
03
06
07
Influences ~70% of purchasesBe a good fit for your audience
Have a perfect platform
Expose your solutions
Be instantaneous
Be everywhere
Understand
49. @jonoalderson
Site Kit Reporting, analytics & insight
PWA App-like & offline capabilities
AMP Performance & reduced dev cost
Unfair platform advantageWordPress
Gutenberg + schema Inherently structured content
Google
04
05
07
01
02
03
06
Yoast Integration, optimization
Influences ~70% of purchases
Have a perfect platform
Expose your solutions
Be instantaneous
Be everywhere
Understand
Win
Be a good fit for your audience