Movember began in 2003 as a way to raise awareness of men's health issues like prostate and testicular cancer by encouraging men to grow mustaches during the month of November. It has since expanded globally by linking donations to products and experiences that appeal to its target audience, allowing consumers to feel connected to important causes through purchases. This strategy combines public relations, sales promotions, and charitable giving to both increase donations for non-profits and encourage ongoing customer engagement.

10. Movember: Since Way Back!

11. Traction 2. Momentum 3. Expansion

12. WORD OF MOUTH

13. Know Like Trust

14. Linking charitable donations to product purchases

15. Targeted consumers identify with the organization being supported

16. Targeted consumers identify with the organization being supported

17. Targeted consumers identify with the organization being supported

18. Targeted consumers identify with the organization being supported

20. The iPod Phenom

21. The iPod phenom

22. Outright donations to a non-profit cause

23. Combines the best features of public relations and sales promotionsGenerates goodwill and is effective in increasing sales

24. Persuade customers to try new products and ideally continue to use them after the promotion

25. SILENT DONATION

27. CO- BRANDING

28. WATCH YOUR ASS!!

29. THANK YOU MO ON!