Presented at Mind The Product, London 2019. Jonny Schneider gives the cliff notes on design thinking, lean, and agile, and explores how product teams can bring these mindsets together for better product development.
3. The problem with the hexagons is that they’ve
created THE design process, and that sounds grand
and all encompassing, but in reality they are just a
suggestion for how to get started.
—Carissa Carter
@snowflyzone
5. Manage flow to
optimise value
Quality is a outcome,
not an activity
Empower people.
Happier. Better outcomes.
Outcomes over
outputs
Learning and adapting over
analysis and prediction
Lean optimises systems of work
6. Manage flow to
optimise value
Quality is a outcome,
not an activity
Empower people.
Happier. Better outcomes.
Outcomes over
outputs
Learning and adapting over
analysis and prediction
Lean optimises systems of work
7. Individuals and interactions
over processes and tools
Working software over
comprehensive documentation
Customer collaboration
over contract negotiation
Responding to change over
following a plan
Agile optimises software delivery
8. Individuals and interactions
over processes and tools
Working software over
comprehensive documentation
Customer collaboration
over contract negotiation
Responding to change over
following a plan
Agile optimises software delivery
17. evolved version of hypothesis template
30
AWARE, INFORMED AND ON-BOARDED
We believe that
Better informing travellers about Tax Free Refund steps and
process
!
Will result in
an increase in repeated usage of the Global Blue app
We will know we’ve succeed when
IN PROTOTYPE REAL
Number of ‘active/engaged’
users increases by
Accuracy of submitted forms
increases by
PLAN
Acquisition
6% 30%
23. MEASUREMENT COMMENT
Customers will be delighted Too vague
Net Promoter Score (NPS) will increase
Subject to external factors, hard to
attribute to a specific initiative
6 customer features completed Measures output, not outcome
Conversion from results page to product detail page
increases by 3% month-on-month
Good!
Basket-size for returning customers increases
on average from quarter-to-quarter
Good!
Average time-on-site per item purchase
reduced by 6% quarter-to-quarter
Good!
GOAL→ Customers can easily find what they are looking for.
34. 2
Design the right
experiments,
to learn the right things.
‣ Define your beliefs and
assumptions
‣ Decide the most important thing
to learn
‣ Design experiments that can
deliver the right learning
‣ Be stubborn on the vision,
but flexible on the details.
‣ Create the conditions for teams to
learn their way forward.
‣ Focus on confidence, not certainty.
1
Continuous learning
is the new
competitive advantage.
35. 4
Solve next-order
problems
‣ Zoom out
‣ Work together at the intersections
‣ Try new ways of doing
‣ Adopt the things that work
‣ Learn from the things that don’t
‣ Can it be measured?
‣ Does it inform a decision?
‣ Do y’know when you’re done?
‣ Is it aligned to your goals?
3
Measure things that
matter
36. Thank you
‣ Dual Track Development, Jeff Patton,
bit.ly/patton-dual-track
‣ Understanding Design Thinking, Lean, and Agile, Jonny Schneider
bit.ly/goodreads-udtla
‣ The Problem with THE design process, Carissa Carter,
bit.ly/carter-stop-process
‣ Escaping the Build Trap, Melissa Perri,
bit.ly/goodreads-ETBT
‣ Testing business ideas (forthcoming), D. Bland and A. Osterwalder,
http://bit.ly/testing-business-ideas
hello@jonnyschneider.com
twitter @jonnyschneider
Jonny Schneider
Understanding
DesignThinking,
Lean,andAgile
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