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Broadband Project aims
• To help East Riding Businesses get more out of being
connected to and to help them grow.
• To help businesses make use of the superfast
connections being rolled out across the county
(ongoing at present, most places not upgraded yet in
the East Riding)
Broadband East Riding is part of East Riding of Yorkshire
Council’s Economic Development department, and its
entirely paid for with funds from the European Regional
Development Fund (‘European money’).
So its wholly FREE to businesses.
4. w: JonnyRoss.com
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Format of Support
• Direct 1-to-1 support with a broadband
dedicated business advisor (me!),
• Attendance at workshops covering a variety of
topics – first ones available starting 10 June
• Bespoke recommendations tailored for each
business – IT diagnostic reviews and reports
6. w: JonnyRoss.com
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What we will cover …
• Why social media is important
• The key media – LinkedIn, blogs, Twitter,
Facebook
• Networking principles
• Great case studies
• Strategic social media
• Tips
• Strategy and actions for your business!
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Nota bene!
• Social media is just another way to
communicate – don’t do in isolation
• Be strategic
• ‘Rich content’ for Google
• Important to engage with others – not push
information out
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Keywords
What have you searched for on Google?
• Best Thai restaurant in Leeds
• Intellectual property lawyer, UK
• Ebook cover designer
All this could be new
business for you
30. w: JonnyRoss.com
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Search Engine Optimisation
• Create great content
• Ensure this content is accessible to search
engines
• Make pages unique and relevant
• Make the content popular
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Editorial Calendar sounds so complex…
• People think it needs to
be fancy and detailed
• Two advantages;
planning and
accountability
• There are lots of ways to
create an editorial
calendar, but let’s keep
it simple
48. w: JonnyRoss.com
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Step 1: Make a list of key dates for the year
• Product launches
• Events / trade
shows
• Marketing
campaigns
• Promotions
• Holidays
• Sporting events
• Key milestones
50. w: JonnyRoss.com
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Step 3: A comprehensive list of all your
products and services
• Do any of the products and services fit nicely
with your roadmap so far?
• Split them evenly throughout the year
51. w: JonnyRoss.com
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Step 4: Open a Google Spreadsheet
• Use Google so it’s easy to share and update
• Everyone with permission can have access
• It’s a live spreadsheet
65. w: JonnyRoss.com
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LinkedIn – 100% complete profile
• Photo
• Two previous jobs
• A summary
• Education
• Industry and postal code
• A current position with description
• Two more positions
• At least 5 skills
• At least 50 connections
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Why does 100% matter?
• 100% = 40x more opportunities
• Photo = 7x more likely found in searches
• 2 recent positions = 12x more likely to be
found
80. w: JonnyRoss.com
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Groups – new business
• Yorkshire Mafia post ‘anyone know pensions
adviser with tax and public sector
experience?’
• Mazars responded helpfully
• Yorkshire Forward – closing down, advice for
employees
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Types of Social Media
• Social Networks
• Paid / Non Paid
• Social Bookmarking
• Check Ins
• Forums
• Traditional Publishers
• Blogs / Microblogs
• Email
• Management / Monitoring / Automation tools
83. w: JonnyRoss.com
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Turning blogs into social media
content
• Use your blogs to:
–Pull out ‘how to’ and ‘top tips’ lists
–Create infographics
–Add photos and videos
• Share this content through your social
media channels, and you will drive traffic
back to your e-commerce website.
90. w: JonnyRoss.com
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Guest Blogging
• Should be part of your content strategy
• Marketing strategy
– Increase online brand presence
– Increase industry authority
– Helps connect with potential customers at
multiple points
• SEO Strategy
91. w: JonnyRoss.com
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Guest Blog SEO Benefits / Tips
• Link Building
– Use Author Bio section
– Get Full http:// links
– Two anchor texts links
– Vary it (help look natural and cover more
keywords)
– Create a good relationship so you can get to drop
a link in the actual post too!
92. w: JonnyRoss.com
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Guest Blog SEO Benefits / Tips
• Increase online touch points
– Any successful SEO campaign should have multiple touch points
– Website shouldn’t be the only focus online
– Customers can interact with your brand and then be pulled into your
website
– Helps establish you credibility as an industry thought leader
– Gives the opportunity for potential customers who have never heard
of you to learn more.
Great content marketing should focus on educating the consumer and
hitting them at every step of the buy it process. The more guest posts on
industry related blogs the more you will interact at every step of the way!
93. w: JonnyRoss.com
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Guest Blog SEO Benefits / Tips
• Don’t just post once
• Create relationships and blog often, you may end up
being featured!
• Drive visitors to your website, it’s not just about SEO,
they may like what you have written and want to
know more
• The more guest blogging, the more you can power
your social media campaign and another excuse to
engage with your audience!
101. w: JonnyRoss.com
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What to post?
• Try to create a resource, a reason for users to go
to Facebook
• Remember your business is more interesting to
other people then it is to you!
• Share photos - can you get photos of events,
locations, staff, your premises?
• Share links – interesting article about your
industry
• Share video – people love video
• Questions / Polls – great tool for multiple choice
104. w: JonnyRoss.com
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Top Tips for more engagement
• Add your blog posts to Facebook
• Speak to your current networks to promote Facebook
• Promote Facebook in your email signature
• Promote it on your e-mail marketing / website
• Like other pages
• Use the “@” symbol e.g. Hi @nlightspr thanks so much
for a great workshop today
• Tag people in your photo albums
• Post in the evenings and weekends you and your
customers are working 9-5!
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Be strategic
Business and marketing goals – how and where
will social media add value?
What do we want to achieve?
Who are we targeting?
What keywords do we need?
What image – photos?
What experience?
How will we measure success?
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Creating a strategy
• What are your key marketing goals?
• Target audience?
• Keywords?
• Key messages?
• Goals for social media – what would business
success look like?
• Creating a social media strategy
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Action plan for next 2 weeks
• Personal actions and dates
• Completing a survey in a week
• Identifying what help you need for next time
• Making your plan happen!
112. w: JonnyRoss.com
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Challenge Me?
Does anyone want to challenge me, does
anyone think this is all a load of nonsense?
It’s time for questions
• For Tips, Tricks and more free advice
Subscribe to my blog at JonnyRoss.com
• Carry on the conversation with me on
twitter @jrconsultancy
Notas do Editor
- With the information from the survey in mind; here are the main topics that we will be discussing throughout this seminar.
- With the information from the survey in mind; here are the main topics that we will be discussing throughout this seminar.
- With the information from the survey in mind; here are the main topics that we will be discussing throughout this seminar.
This is strategic business focus social media
Targeting customers – who uses Facebook?
57% women, 43% men
67% of users are over 35 years old – surprised?
High engagement – users spend average of 32 minutes on site each visit
The Walmart boss in Leeds, in the UK he says “we post at 2.55pm as this is when mums are in the school playground waiting to pick kids up from school – they use spare time to check their Facebook” we find its one of the best items to get engagement, in fact if we don’t get 100 likes in the first 60 seconds we ditch the post!
I can only wish for that volumne!!
A simple Facebook campaign by Diesel – bringing Facebook ‘likes’ into the real world:
http://www.youtube.com/watch?v=4OZmbBPym1k
How Corona Light created a huge buzz without a huge budget, by giving its Facebook fans the chance to appear on a New York billboard:
http://www.youtube.com/watch?v=utPtqdPjqwY
Who would have thought a soap product could have over 19 million likes and over 320,000 people engaging with the brand at any one time!
This is strategic business focus social media
Mark Freeman – PIIGS economy and risks – File on Four interview
Claire Morley Jones – 10 employees
Still quite new for Claire and only just starting tweeting
Uses with people she has met as engagement tool – might have sent a brochure in the old days – quicker, costs nothing, can tailor
Different conversations on Twitter
Targeting journalists
And researching businesses to build relaionships with
Shortcut
Answer – would never do email
Fans – google search horrid comments about Brendan. Confidentiality agreements - couldn’t explain what had happened
Rethought insolvency process for future, blog,
Radio 5 Live, Telegraph, Sky, FT
Completely changed the Google profile
Gareth Everson – built our website in return for various things
Gareth Osborne – gave a free workshop for us and we introduced him
Richard Maun – social media for students. Want to get out. Did a hashtag search for jobhunting and found Richard. Tweeted a few times and then said would love his views on our book
DM – contact details. Had hour’s chat. Emailed ideas to work together – he has a radio show, author, and gong to speak
Up to me the quality of the targeting of new business – but they are there to be had
Does anyone want to challenge me, does anyone think this is all a load of nonsense?Feel free to submit questions thoughts to Tri-City
For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com
Carry on the conversation with me on twitter @jrconsultancy