1. Personal Branding
Ref: 0081
Creating Your Business
The Power of Possibility – The IGI Personal Branding System™ in Action
All business success is determined by only 2 things:
1) The people
2) The system
The IGI Personal Branding System™ is a unique combination of programs, each one
offering a specific step in your journey towards becoming an iconic personal and business
brand.
The system includes business and personal development training to equip you in the areas
of personal branding, sales, entrepreneurship / intrapreneurship, possibility coaching,
mindset / awareness training, wealth building, creating new income streams, speaking and
presenting, online marketing and much more.
Part 1: Clarity
(The more specific the better)
You need to be able to clearly communicate to others the following:
The People
Your Perfect Customer
 Who do you best serve?
 What problems do you solve for them / what results do they get?
 Who do you most enjoy working with?
Your Expertise (Entrepreneur – Manager – Technician)
 What are you specifically skilled at?
 What are you uniquely good at?
 What area of life are you most passionate about?
 What are your CVI (Core Values Index) results?
Your Team
 What are they specifically skilled at?
 What are they uniquely good at?
 What areas of life are they most passionate about?
 What are your organisations CVI (Core Values Index) results?
For further information on this handout and the consulting
and coaching programs available please contact:
Image Group International
Asia Pacific Head Office
T: (+61 3) 9824 0420
E: info@imagegroup.com.au
www.imagegroup.com.au
©2012
Page 1 of 2

2. Personal Branding
Ref: 0081
Part 2: Packaging
(Your Intellectual Property, Products & Services)
The Formula and Defining Moment Story
 What formula, process or system have you created that gives your clients results?
 What is the intellectual property (IP) you claim is yours?
 What defining moment in your life “gives you who you are” and how you arrived at
this IP?
Product Path and Development
 What are your consumable products and services that people can use to solve the
problem you solve?
 What are the best ways to develop high valued and easily consumable products right
now in the marketplace?
 What is the proper sequence to offer your clients so that they enter your world and
stay with you to have change?
Part 3: Positioning
(The way people perceive you in the market)
Promotional Partners
 How do you secure good promotional partners to help market your products and
services?
 How do you establish credibility through associations?
 What is the brand you are building and how can you make it unique?
Offer Process
 What is the best way to position your solutions in the client’s mind and life?
 What is the sequence of things to say and do, to increase the likelihood of the client
willing to engage you in business – online and offline, in groups and one on one?
 What are the subtleties that cause people to take more action, stay with you long
term and refer you to their colleagues, family and friends?
Part 4: Infrastructure
(The systems, tools and technology you use for your business to work)
 What are the online and offline tools that will allow you to drive customers to your
product or service, provide value, communicate with them and educate them?
 How do you set up a weekly practice “system” that supports you in creating your
possibility for success (eg. accountability practices, planning structures, etc)?
 What is the team you need to build around you to support the scaling of your
business?
For further information on this handout and the consulting
and coaching programs available please contact:
Image Group International
Asia Pacific Head Office
T: (+61 3) 9824 0420
E: info@imagegroup.com.au
www.imagegroup.com.au
©2012
Page 2 of 2