1. News 01/2008
Reasons to place screen based com-
munication in your stores.
Screens are one of
many mechanics
Brand-named stores
can utilize to pursue
Year 1/2008
their objectives as a March 2008
part of a sales promo-
tion strategy.
Typical objectives are
• Strengthen profile
• Increase sales
• Increased joint promo- Contact information
tion income
Jan Balke | SalesDirector
• New advertising income
• Reduce costs Mobil: 95 25 91 15
• Strengthen implemen- Er skjerm målet eller er det midlet? Jan.balke@catchtheeye.no
tation of promotions start point for such in-
• Creating interest vestment for Brand-
CatchTheEye team mem- named stores. Jon Marius Bastøe | COO
• Creating awareness
bers are specialized to Mobil: 91 39 43 69
• Deflecting interest from
answer latter questions. Key Findings
price jm@catchtheeye.no
Our mission statement to • Out of 9 identified zones
“Make screen based • Restoring and retaining
we found 4 giving positive
communication profit- brand perception
results
able.” Tor Olav Haugen | CEO
”Screens in the store” • Out of 19 screens we
identified 5 representing Mobil: 99 22 92 90
What sales promotion shall enrich the shop- more than 95% of the
does ping experience – not results torolav@catchtheeye.no
• Increasing volume interfere with it.” • Out of 3 screen format we
• Increasing trial found 1 giving the best
results Visit us at
• Increasing repeat pur- Over the past 18 months
chase • Out of 30 product catego- www.CatchTheEye.no
there CatchTheEye has
ries we found 8 repre-
• Increasing loyalty carried out research and English version soon!
senting more than 90% of
• Widening usage development to identify a the results
reasonable and profitable
We have scientific grounds to state that screen based communication increase
sales volume !
CatchTheEye R&D and services
R&D to identify how to launch screens within a brand-named store
in a profitable way | R&D to convert a visitor into GRP or CRP
“Customer Rating Points” | R&D to calculate advertising revenue po-
tential and strategies within a single- or multi narrowcasting net- CatchTheEye AS
work | Knowledge and experienced in business models and legal pa- Torvveien 5
pers to sell advertising space within a brand-named environment | 1385 ASKER
Sell advertising space within a Brand-named store network | © 2008 CatchTheEye AS

2. Page 2 News 01/2008
Tasks to be aware of when
launching your screen based network
There are a number of tasks • The architecture
and milestones to obtain • Number of screens to gain
good results. This often re- profit
quire disposable personnel • Purchase price
within the organisation, and Some Milestones
external assistance. • Decision-maker and project-
owner has made a foundation
It’s reasonable to organize such to launch screen based com- THE FOUR PHASES - CatchTheEye AS
tasks in a project scalable to the munications
actual scope depending on the • Brand-named stores objec-
ambitions, number of stores, tives are identified
complexity both technical and • Objectives are shown to be
commercially etc. provable
Q
The project team should be au- • Budgets approved
thorized according to a deter- • Project team established
mined mandate based upon im- • Instructions (milestone/tasks)
plementing screen based com- are detailed and approved
munication. The team’s compe- • Technical specifications are
tence is decisive to carry out the detailed with functions based
full potential. Technical provid- upon reaching objectives
ers and partners are required in • Made a market survey of po-
tential partners and technical
I’d love to have screen
an early stage due to throw light
suppliers for roll-out and
on the investment range.
(later) operations
based communication—but
• Invite tenders, and legal
CatchTheEye are an independent
documents are signed
where should I start and
player, not providing harware
• Roll out plan “who’s doing
and software, or having such as
what and when” what’s the business
a business. This makes it possi-
• Turning screens into a com-
ble to be an objective partner to
mercial sales promotions opportunity?
the store– or project owner. product
• A structured process is im-
How to reduce investments plemented
There are some ways of reducing Screen based communication
investments: can commence!
Once you’re up and running
Once strategies and finances • Advertising 34,4% “I’d prefer shopping in a
are out of the way, content is a • Entertainment 20,3%
• Recipe 25 % store with screen based
helpful key to the success ac-
communication.”
cording to a survey conducted
by SeeYou for CatchTheEye. Swedish respondent within ki- 9 out of 10 statements
osks highlighted:
When asked what contend they
find relevant, the Norwegian • News 34,1%
respondents within retail high- • Weather 25,3%
lighted: • Product information 20,9%
• Advertising 18,7%
• Product information 32,8%
© 2008 CatchTheEye AS