Marketing is different than advertising. But there are simple visual models to orient you to what you should say based on lean startup and UX habit models.

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MARKETING MODELS
MARKETING MODELS | UMKC ENACTUS BAB PRESENTATION | OCTOBER 21, 2014

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MARKETING IS NOT
ADVERTISING
MARKETING MODELS | UMKC ENACTUS BAB PRESENTATION | OCTOBER 21, 2014

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PLANNING WHAT TO SAY
VS.
PAYING TO GET THE WORD OUT
MARKETING MODELS | UMKC ENACTUS BAB PRESENTATION | OCTOBER 21, 2014

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POSITION STATEMENTS ...
MARKETING MODELS | UMKC ENACTUS BAB PRESENTATION | OCTOBER 21, 2014
“ Fo us ome se men , m p odu /se e/ dea s
mos mpo an bene s be ause ompa ed o ompe o
o a e na e, e d e en a o s.

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