Intelligent Sales & Risk Performance Mangement with IBM Cognos and MapInfo

1. Don´t wait
That the future comes to you
Start
Creating your own future
Intelligent Sales & Risk
Performance Management (ISRPM)
auf Basis von IBM-Cognos und PitneyBowes-MapInfo
Frankfurt - Dezember 2008, Version 1.0, 06.12.2008
Friedel Jonker
IBM, Managing Consultant,
CRM & Business Intelligence
THINKING.
SEEING.
UNDERSTANDING. © 2008 IBM Corporation
ACTING.

2. IBM Global Business Services
Intelligence Cycle for intelligent Sales & Risk Performance
Management (ISRPM)
ISRPM
Frankfurt, 06. December 2008 © 2008 IBM Corporation

3. IBM Global Business Services
The broader IBM global integrated capabilities differentiate us significantly
IBM Industry Specific Business Solutions & Expertise
Communications Distribution Financial Services Industrial Public
Third Party
IBM Alliances
Technology Ab Initio
MARKETING SALES SERVICE
to Power Avaya
Cognos Acxiom
CRM Strategy Callidus
DB2 Chordiant
e-Server Cisco Systems
Marketing & Sales Service DWL
Lotus Transformation Transformation Epiphany
Rational Informatica
Contact Center Optimization PB MapInfo
Tivoli
Oracle/Siebel
Websphere Business & Location Intelligence SAP
Business Optimization (BO) SAS
SteppStone
Unica
Infrastructure & Support
Learning Knowledge Management Methods & Tools Solution Delivery Centers Thought Leadership
IBM Research
Center for Business Optimization Optimization & Analytics Advanced Call Center Solutions Information Mining
IBM Global Financing
IBM Global Delivery Centres of Excellence
Frankfurt, 06. December 2008 © 2008 IBM Corporation

4. IBM Global Business Services
Questions that Drive Sales & Risk Performance
Single Platform for SRPM Decision Making
Single Platform for SRPM Decision Making
Frankfurt, 06. December 2008 © 2008 IBM Corporation

5. IBM Global Business Services
Information On Demand
From data to Business Optimization
Financial Workforce Dynamic
Customer & Product Risk Insight Optimization Supply Chain Multi-Channel Better Business
Profitability Marketing
Business Optimization Outcomes
Plan, understand and optimize
Plan, understand and business performance
optimize business
performance
End-to-End Establish and maintain an
Capabilities Establish and maintain
accurate, trusted view of
information
an accurate, trusted
view of information
Flexible Architecture for Leveraging Existing Investments
Other
Information Manage data and content
Sources
over its lifetime and as
Manage data and Use data and content part of processes
content over its as part of business
lifetime processes
Frankfurt, 06. December 2008 © 2008 IBM Corporation

6. Cognos 8 BI & IBM Software , Hardware , Services for ISRPM
IBM Global Business Services
Cognos 8 BI Cognos GO Mobile
Portal Cognos GO Office
Ad Hoc Query HTTP Server
Comparative Analysis WebSphere Portal
Workplace
Event Management
GO! Search ROUTER/FIREWALL
System x (Win/Linux)
Reporting
Business Analysis System p (AIX/Linux)
Dashboarding IBM Services Business Metrics
Scorecarding WEB SERVERS: Business Performance Management
Enterprise Planning Web Gateways, Web Services API Design
Industry Standard Portals Implementation
All Administration
Optimization
Cognos Application Firewall
Outsourcing – Insurance Industry
FIREWALL/ENCRYPTION
App. Server
Studio
Development
JOB PRESENT- CONTENT Tools
QUERY AUDIT METRICS EVENT
SCHEDULING ATION MANAGER MONITORING eMail
SERVICE SERVICE SERVICE SERVICE SERVICE SERVICE
SERVICE SERVICE Distribution
System Mgmt
Job Scheduling
System x (Win/Linux)
System p (AIX/Linux)
FIREWALL/ENCRYPTION
SQL MDX COMMON
METADATA
WebSphere
Data/MetaStage
DB2 CubeViews CONTENT & METRICS STORE SECURITY PROVIDERS AUDIT
DB2 UDB LDAP, Active Directory, RDBMS, UNIX, Sys, Logs,
IBM Industry Models Rose
NTLM, Netegrity, SAPBW, NT Event Log
All RDBMS & OLAP sources Cognos Namespace,
WebSphere Information Integrator Design System i Custom Providers System Monitoring
IBM Services
(Classic, Content, UIMA) Implementation System p Directory Server DB2 UDB
Reporting & Analysis Integration System x Access Manager
Performance Analysis System z
Frankfurt, 06. December 2008
Data Warehouse © 2008 IBM Corporation
Optimization

7. IBM Global Business Services
Zugriff auf alle ISRPM relevaten Datenquellen
Uneingeschränkte Möglichkeiten der Kombination von
Datenquellen: überwindet RDBMS vs. OLAP
Verminderte Endanwender-Komplexität. Konsistenz,
Integrität und Genauigkeit der Daten gewährleistet
REPORTING & DASHBOARDING ANALYSE EVENT MANAGEMENT SCORECARDING
Frankfurt, 06. December 2008 © 2008 IBM Corporation

8. IBM Global Business Services
ISRPM-Reporting und Dashboarding
Beschleunigt die Zeit zum Erstellen und Bereitstellen
beliebiger Berichte inklusive vollständiger Abdeckung von
Geschäfts-, Produktions- und personalisierter Berichte und
Dashboards
Frankfurt, 06. December 2008 © 2008 IBM Corporation

9. IBM Global Business Services
ISRPM-Dashboard: Components
Interactive
Navigation
Tables Maps
Charts
Gauges
Action Buttons
Frankfurt, 06. December 2008 © 2008 IBM Corporation

10. IBM Global Business Services
Realtime ISRPM on the BlackBerry
Frankfurt, 06. December 2008 © 2008 IBM Corporation

11. IBM Global Business Services
Cognos 8 for ISRPM - einfach, komplett & bewährt
Frankfurt, 06. December 2008 © 2008 IBM Corporation

12. IBM Global Business Services
From Data to Competitive advantage
Data Information Knowledge Location Competetive
Intelligence advantage,
profit
• Visualising
• Data Integration • Cause and effect • Even clearer
• Structured Performance
• Aggregation • Reporting understanding
• Data Warehousing • Analysis •Analysing •Better
• Data Marts (Data Mining,OLAP) Decisions
based on
• Distribution •Accurate
Location
information
•BI with Management
FACTS •More
DW integrated with effective
Location Planning
Intelligence •Better
resource
utilisation
DM DM
WWW.COM
• Un-structured
Demo GIS Enhanced
Graphics Enriched User Improved
Data Analysis Performance
Frankfurt, 06. December 2008 © 2008 IBM Corporation

13. IBM Global Business Services
The ISRPM Location Intelligence (LI) Solution Architecture
Site Analysis Location Planing SFE Claims Mgmt. IBM Cognos
Customer Segmentation Sales Mangement Sales Support Call Center … ....
Crime Analysis Direct Marketing Mobile GIS CRM .... ....
View & Analysis
Power User
?
Enduser
Systems
Geocoding Routing Grid 3D
Datainput Analysis Visualization
„Geo On Demand“
Web Service, Java, .NET Web Service, Java, .NET
Application & Web
ODBC, OCI, NAS
Server
Analysis Routing Geocoding Visualization Administration User Management Secutrity
ODBC, OCI
Spatial Data Business Database
Intelligence
Frankfurt, 06. December 2008 © 2008 IBM Corporation

14. IBM Global Business Services
„ISRPM with Geo On Demand“
Providing a well-defined set of location
functionality through webservices (SOA) proven
to support and enhance real business processes
envinsa
Map Route Data
Analyse Geocode
Web Services Java .NET
ERP Call Business CRM
System Center Intelligence System
Frankfurt, 06. December 2008 © 2008 IBM Corporation

15. IBM Global Business Services
Google Maps is driving LI and ISRPM
Frankfurt, 06. December 2008 © 2008 IBM Corporation

16. IBM Global Business Services
Location Intelligence is more than Mapping
Visualization
Analysis
Geocoding
Direct Marketing
Routing
Sales Management
Data Risk Management
Routing
Frankfurt, 06. December 2008 © 2008 IBM Corporation

17. IBM Global Business Services
The LI-Layer Concept
In an analog map there are all informations
in one view. In a GIS (Geographical
Informations System) all information could
be individual used
Every attribute will be placed in a seperate
information layer
Every Layer is a transparent foil
The view of the layer could be individually
changed
Adding or deleting layers is alltime posible
The layer concept allows to combine
geographical data with corporate data from
datawarehouses
Frankfurt, 06. December 2008 © 2008 IBM Corporation

18. IBM Global Business Services
Location Intelligence –Sales & Risk Segments Mapping
Frankfurt, 06. December 2008 © 2008 IBM Corporation

19. IBM Global Business Services
Interactive Risk Analysis over the Web -Overview
Frankfurt, 06. December 2008 © 2008 IBM Corporation

20. IBM Global Business Services
Interactive Risk Analysis over the Web -Details
Frankfurt, 06. December 2008 © 2008 IBM Corporation

21. IBM Global Business Services
Location Intelligence –Sales Potentiale unter Berücksichtigung
des Risikos konsequent ausschöpfen
Frankfurt, 06. December 2008 © 2008 IBM Corporation

22. IBM Global Business Services
IBM-Cognos & PitneyBowes MapInfo LIC
Frankfurt, 06. December 2008 © 2008 IBM Corporation

23. IBM Global Business Services
Cognos Positioned in Leaders Quadrants
BI Platforms and CPM Suites Magic Quadrants
Source: Gartner “Magic Quadrant for CPM Suites, 2007, Nigel Rayner, Neil Chandler, John E. Van Decker, December 19, 2007
“Magic Quadrants for Business Intelligence Platforms, 2008”, J, Richardson, K. Schlegel, B. Hostmann, N. McMurchy, February 1, 2008
Frankfurt, 06. December 2008 © 2008 IBM Corporation

24. IBM Global Business Services
Contact Details
Friedel Jonker Wilhelm-Fay-Strasse 30-34
Dipl.-Kaufmann D-65936 Frankfurt
Managing Consultant
CRM & BI Phone (+49)-69-6645-1227
Global Business Services Fax (+49)-69-6645-5640
Mobile (+49)-160-9638657
Jonker@de.ibm.com
Frankfurt, 06. December 2008 © 2008 IBM Corporation