1. Task 8- Target Audience
Stereotypical Audience of Indie Rock Music

2. The stereo typical audience profile
Who mainly listens to that music – the genre is stereotyped to be associated amongst
males mainly.
Gender -male
Age - 16-24
Social class – working/middle class, in education
Ethnicity – white
Interests – Music, Instruments, Tumblr, Photography, iphones, instragam, piercings, tattoos,
clothing, shopping, dressing up, bands, gigs/concerts (local bands etc in small clubs)
festivals, smoking, reading, cats, twitter.
Dress sense –suits, shorts, jeans, acid wash, baggy shirts to put over t-shirt, jackets, denim
shirts and jackets, brown jackets, jumpers, band t-shirts of indie rock bands or older bands,
jewellery, studded stuff, scarf, pretty little shirts for girls with printed stuff on, old vintage
clothing, glasses, hippy sunglasses, backpack, dyed hair (natural look though or dip dye)
necklaces for girls, natural look, curly hair.
Why they listen to indie rock– they like to go to festivals, they like to do photography like a
vintage professional look on bands, they like to listen to them because they tend to be more
guitar based and they like that.
How often – they listen to the music very frequently, as it can be away to relax them.
What they would like in magazines – they would the magazines to contain current artist
such as arctic monkeys etc. they would probably buy magazines like Q or NME magazine.
My Target Audience
One
Name: Steph
Age: 16
Ethnicity: White
Current work status?: Student
current hometown: Brighouse
What magazines you buy/read?: NME,
Kerrang!

3. How do you download your music or do you listen to it in any other ways, if so what? Tubidy
Feelings on magazines?: I like reading magazines a lot, I find them something to look
forward to when I do have money to buy them
What bands/artist/genres do you listen to? I like indie rock and indie music, I like a lot of
other music but indie is one of my favorites, I like listening to arctic monkeys, the kooks, the
vaccines etc.
What on the front cover attracts you to wanting to look at the magazine? The image and
colours
What would you like to have in the magazine yourself personally? Free things and more
exclusive interviews.
How much would you pay for a magazine? About £3-£4 for a good quality magazine.
Two
Name? Katrina
Age? 18
Ethnicity? White British
Current hometown? Birmingham UK
What magazines do you buy/read? I hardly buy magazines but I
sometimes buy NME or Q magazine.
How do you download your music or do you listen to it in any other
ways, if so what? I buy CDs or I buy them off Itunes
Feelings on magazines? I like them if my favourite bands/artists are
featured
Favourite Band/artist/genre? Mainly pop and indie rock
Interests?I like to draw, read and go to concerts
Favourite part of the magazine?Interviews
If you don’t buy a magazine, why? Prefer to read them online
What on the front cover on a magazine attracts you into looking at it? The main picture and
headlines
How much who you be willing to pay for a magazine? Depends what’s in it, I’d probably buy
it if it's got my favourite artist on it so like 4.99
Why do you like indie rock? Because it's really good to listen to and there’s songs that fit
every mood

4. Three
Name Holly
Age 18
Current hometown? Birmingham UK
Current work status? Employed
Ethnicity White British
Do you buy magazines? No
Where do you download your music from?
Torrents (bad I know) Itunes, youtube, spotify.
Feelings on magazines? I sometimes really
dislike how they keep mentioning the same bands over and over again, feels too mainstream
Favourite genre/artist/bands?Metal, alternative, indie, etc.
Interests? Festivals, going out, music
Favourite part of the magazine? Reviews and music interviews
What puts you off buying magazines? I can get the same information online for free
What attracts you into buying a magazine? Free stuff and a good cover
How much would you be willing to spend on it? Not sure, about 2-5 pound depending on if its
monthly or weekly
Why do you like indie rock? Its catchy, you an sing along without it being cheesy.
Four
Name Daisy
Age? 15
Current hometown: Coventry, United Kingdom
Ethnicity: White British
What magazines do you read or buy? vogue and kerrang
How do you download music if you do or do you listen to
music in other ways if so what? online
feelings on music magazines: they're good but can get

5. proper boring
What music and bands/artist:genre you into? frank ocean sambrookes joy division
rap,indie,acoustic
What are you interests: sleeping, friends, concerts
Favourite part of a magazine- probably the posters!
What on the front cover on a magazine attracts you into looking at it? Good images
12. For the front cover what kind of sell lines do you think would attract you to reading
anything with big font
13. What price do you wish to spend on a magazine if you do or don't buy one? £10 or under
14. Why do you like indie rock? peaceful and cute really
Five
Name: Tom
Age: 16
Current hometown: Birmingham UK
Current Work Status: Student and part time job
Ethnicity: White British
What magazines you buy or read? NME and Q and Kerrang
Favorite bands/genre/artists: I like alternative, rock, screamo, indie, indie rock, I like a
mixture, I like bands like the kooks, the vaccines, paramore, the beatles etc.
Feelings on Magazines: I like them, I think they are great to get good exclusive interviews,
information, gossip, tour/festival dates but sometimes it can get the same old, like when I
look at the magazine I feel sometimes it goes on about the same thing, I know sometimes for
example it will be a build up for the realise of a new CD from a band but they can go too
much over the top especially if you don’t like the band but you still buy the magazine.
Interest: I like to play bass guitar with a few friends in a band we are setting up, I like to write
music, listen to music, draw sometimes, go out with my friends and my girlfriend, walk my
dog a lot of the time
Favourite part of the magazine: Interviews and photos
If you don’t buy a magazine why? Sometimes I have no money because its expensive or
they don’t have bands I like in there
What on the front cover attracts you? The image or the colours or fonts used

6. How much would you be willing to spend on a magazine? Under 5 pound
Why do you like indie rock music? I like it because its not fake, its not so edited that when
you see them live there is a dramatic difference like some genres of music do, they use
proper instruments, they have guitar solos, great beat and tune, good lyrics that aren’t
cheesy and have some meaning unlike some genre again.
Six
Name: Luke
Age: 15
Ethnicity: White British
Current hometown: London UK
Current work status: Education, school, Student
Magazines you buy: none
Favourite bands/genre/artists: Ed sheeran, Paramore,
Kings of Leon, Lana Del Ray, The black keys, The
Making, more.
Feelings on magazines: I loved buying them now I
don’t have the money to keep buying them when I
want to buy other things but occasionally I will flick
through or buy one, I like the images used I feel like I can get a lot from magazines and
interviews are exclusive to the magazine
Interest: Going out with friends, learning guitar and drums, playing xbox
Favorite part of a magazine: Tour dates
If you don’t buy magazines why? They are too expensive
Why do you like indie rock music? Its relaxing and a good genre to listen to.

7. Seven
Name: Ella
Age: 14
Ethnicity: British
Current Hometown: Birmingham UK
Current work status: Student
Do you buy or read a magazine? I subscribe
to Kerrang but I need to stop cos I don't like it
anymore
How do you download your music? iTunes or
YouTube converter
How do you feel about magazines: I don't like
how they suck up to certain bands and dislike
others that aren't the exact genre that they like
What band/genre/artist do you like: I like everything - pink floyd, adtr, boards of Canada,
loads more genres
Interests: Make films and blog
Favourite part of magazine: Posters or band reviews
What attracts you to a magazine: Good bands on the front
What would you want/wouldn’t want personally in a magazine: No Black Veil Brides
How much would you be willing to pay for a magazine? £2/3
Why do you like indie music? Cos interesting music and takes on things
Summary
For this task I was able to see what my target audience really wanted from a magazine and
their music opinions. I wanted to be able to see what they thought of indie rock/indie music,
what they thought about music magazines and what kind of magazines they were interested
in so I could look and kind of make my magazine like theirs in the same kind of style and
house style and ethos, this would mean basing it on NME and Q magazine.