This is the presentation I did for the 10th World Congress of Semiotics in A Coruña 2009

1. 10th WORLD CONGRESS OF SEMIOTICS
A CORUÑA, 2009
THE SEMIOTIC STATUS OF
MOVIE TRAILERS
Jon Dornaletetxe Ruiz

2. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
index
1. Background
2. History
3. Definition
4. Types of movie trailers
5. Conclusions

3. 10th World Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
1. Background

4. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
1. Background
- Lisa Kernan (U. Texas)
- Vinzenz Hediger (U. Ruhr)
- C. Daniela Maier (ABS Aarhus)
- Jon Dornaleteche (U. Valladolid)

5. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
1. Background
- Lisa Kernan (U. Texas)
!
Historic
- Vinzenz Hediger (U. Ruhr)
- C. Daniela Maier (ABS Aarhus)
- Jon Dornaleteche (U. Valladolid)

6. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
1. Background
- Lisa Kernan (U. Texas)
!
Historic
- Vinzenz Hediger (U. Ruhr)
- C. Daniela Maier (ABS Aarhus) !
Semiotic
- Jon Dornaleteche (U. Valladolid)

7. 10th World Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
2. History

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2. A brief history of movie trailers
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10th Word Congress of Semiotics
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THE SEMIOTIC STATUS OF MOVIE TRAILERS
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9. 10th World Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
3. Definition

10. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
3. Definition
trailer

11. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
3. Definition
MARKETING
TOOL
trailer

12. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
3. Definition
MOVIE
MARKET
MARKETING
TOOL
trailer

13. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
3. Definition
MOVIE
MARKET
MARKETING AROUSE
TOOL INTEREST
trailer

14. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
3. Definition
MOVIE
MARKET
MARKETING AROUSE
TOOL INTEREST
trailer
AUDIO-VISUAL
ADVERTISING

15. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
3. Definition
MOVIE
MARKET
MARKETING AROUSE
TOOL INTEREST
trailer
AUDIO-VISUAL AUDIO-VISUAL
ADVERTISING PRODUCTS

16. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
3. Definition
made with
AUDIO-VISUAL AUDIO-VISUAL
AD PRODUCT
of

17. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
3. Definition
made with
AUDIO-VISUAL AUDIO-VISUAL
AD PRODUCT
of

18. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
3. Definition
made with
AUDIO-VISUAL AUDIO-VISUAL
AD PRODUCT
of

19. 10th World Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
4. Types of movie trailers

20. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
4. Types of movie trailers
types of trailers

21. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
4. Types of movie trailers
types of trailers
CREATIVE
- original

22. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
4. Types of movie trailers
types of trailers
CREATIVE
- original
CLIP
- complete

23. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
4. Types of movie trailers
types of trailers
CREATIVE
- original
CLIP
STANDARD
- complete
THEATRICAL TEASER
- 2’00’’-2’30’’ - 40’’-1’20’’

24. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
4. Types of movie trailers
types of trailers
CREATIVE
- original
CLIP
STANDARD
- complete
THEATRICAL TEASER
- 2’00’’-2’30’’ - Soundtrack - 40’’-1’20’’
- Voice over
- grid editing
- graphic art

25. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
4. Types of movie trailers
types of trailers
CREATIVE
- original
CLIP MAKING OF
STANDARD
- complete - 2’30’’- 4’30’’
THEATRICAL TEASER
- 2’00’’-2’30’’ - Soundtrack - 40’’-1’20’’
- Voice over
- grid editing
- graphic art

26. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
4. Types of movie trailers
types of trailers
CREATIVE TV
- original - 5’’-30’’
CLIP MAKING OF
STANDARD
- complete - 2’30’’- 4’30’’
THEATRICAL TEASER
- 2’00’’-2’30’’ - Soundtrack - 40’’-1’20’’
- Voice over
- grid editing
- graphic art

27. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
4. Types of movie trailers
PRAGMATIC
SENSE
“RHETORIC STRATEGIES”

28. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
4. Types of movie trailers
PRAGMATIC
SENSE
“RHETORIC STRATEGIES”

29. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
4. Types of movie trailers
PRAGMATIC
SENSE
“RHETORIC STRATEGIES”
Diegetics
- story
- character
- genre (meta)

30. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
4. Types of movie trailers
PRAGMATIC
SENSE
“RHETORIC STRATEGIES”
Diegetics Extra diegetics
- story - director
- character - actors
- genre (meta) - p. company
- critics
- genre

31. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
4. Types of movie trailers
PRAGMATIC
SENSE
“RHETORIC STRATEGIES”
Diegetics Esthetics Extra diegetics
- story - editing - director
- character - graphics - actors
- genre (meta) - quality - p. company
- genre - critics
- genre

32. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
4. Types of movie trailers
SEMIOTIC STATUS
S O
I

33. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
4. Types of movie trailers
SEMIOTIC STATUS
Trailer S O
- Types
- Formats
I

34. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
4. Types of movie trailers
SEMIOTIC STATUS
Trailer S O Movie
- Types - Diegesis
- Formats
I

35. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
4. Types of movie trailers
SEMIOTIC STATUS
Trailer S O Movie
- Types - Diegesis
- Formats
I
relating schema
- Metonymic, analogic, metaphoric

36. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
4. Types of movie trailers
CREATIVE TRAILER
Trailer S O Movie
- autonomous
I

37. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
4. Types of movie trailers
CREATIVE TRAILER
Trailer S O Movie
- autonomous
I
Metaphoric, alegoric, analogical
“phoem, novel”

38. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
4. Types of movie trailers
CLIP TRAILER
Trailer S O Movie
- compleat
part
I

39. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
4. Types of movie trailers
CLIP TRAILER
Trailer S O Movie
- compleat
part
I
Metonymy, indexical
“first chapter of a novel”

40. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
4. Types of movie trailers
STANDARD TRAILER
Trailer S O Movie
- grid
editing
I

41. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
4. Types of movie trailers
STANDARD TRAILER
Trailer S O Movie
- grid
editing
I
Creative Metonymy
“creative mixture of several parragraphs”

42. X Congreso Mundial de Semiótica, A Coruña 2009
EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO
4. Types of movie trailers
Movie
Trailer

43. X Congreso Mundial de Semiótica, A Coruña 2009
EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO
4. Types of movie trailers
Movie
Trailer

44. X Congreso Mundial de Semiótica, A Coruña 2009
EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO
4. Types of movie trailers
Movie
Trailer

45. X Congreso Mundial de Semiótica, A Coruña 2009
EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO
4. Types of movie trailers
Movie
Trailer

46. X Congreso Mundial de Semiótica, A Coruña 2009
EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO
4. Types of movie trailers
Movie
Trailer

47. X Congreso Mundial de Semiótica, A Coruña 2009
EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO
4. Types of movie trailers
Movie
Trailer

48. X Congreso Mundial de Semiótica, A Coruña 2009
EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO
4. Types of movie trailers
Movie
Trailer

49. X Congreso Mundial de Semiótica, A Coruña 2009
EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO
4. Types of movie trailers
Movie
Trailer

50. X Congreso Mundial de Semiótica, A Coruña 2009
EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO
4. Types of movie trailers
Movie
Trailer

51. X Congreso Mundial de Semiótica, A Coruña 2009
EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO
4. Types of movie trailers
Movie
Trailer

52. X Congreso Mundial de Semiótica, A Coruña 2009
EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO
4. Types of movie trailers
Movie
Trailer

53. X Congreso Mundial de Semiótica, A Coruña 2009
EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO
4. Types of movie trailers
Movie
Trailer

54. X Congreso Mundial de Semiótica, A Coruña 2009
EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO
4. Types of movie trailers
Movie
Trailer

55. X Congreso Mundial de Semiótica, A Coruña 2009
EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO
4. Types of movie trailers
Movie
Trailer

56. X Congreso Mundial de Semiótica, A Coruña 2009
EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO
4. Types of movie trailers
Movie
Trailer

57. X Congreso Mundial de Semiótica, A Coruña 2009
EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO
4. Types of movie trailers
Movie
Trailer

58. X Congreso Mundial de Semiótica, A Coruña 2009
EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO
4. Types of movie trailers
Movie
Trailer

59. X Congreso Mundial de Semiótica, A Coruña 2009
EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO
4. Types of movie trailers
Movie
Trailer

60. X Congreso Mundial de Semiótica, A Coruña 2009
EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO
4. Types of movie trailers
Movie
Trailer

61. X Congreso Mundial de Semiótica, A Coruña 2009
EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO
4. Types of movie trailers
Movie
Trailer

62. X Congreso Mundial de Semiótica, A Coruña 2009
EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO
4. Types of movie trailers
Movie
Trailer

63. X Congreso Mundial de Semiótica, A Coruña 2009
EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO
4. Types of movie trailers
Movie
Trailer

64. X Congreso Mundial de Semiótica, A Coruña 2009
EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO
4. Types of movie trailers
Movie
Trailer

65. X Congreso Mundial de Semiótica, A Coruña 2009
EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO
4. Types of movie trailers
Movie
Trailer

66. X Congreso Mundial de Semiótica, A Coruña 2009
EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO
4. Types of movie trailers
Movie
Trailer

67. X Congreso Mundial de Semiótica, A Coruña 2009
EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO
4. Types of movie trailers
Movie
Trailer TRANSTEXTUALITY
- Hypertextuality
- Paratextuality
- Metatextuality

68. X Congreso Mundial de Semiótica, A Coruña 2009
EL STATUS SEMIÓTICO DEL TRAILER CINEMATOGRÁFICO
4. Types of movie trailers
Movie
Trailer TRANSTEXTUALITY
- Hypertextuality
CREATIVITY
- Paratextuality
CREDIBILITY
! - Metatextuality

69. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
4. Types of movie trailers
MAKING OF
Trailer S O Movie
- behind
the scenes
- interviews
- actual material
of the movie I
Meta-metonymic
“interview with the author of a novel”
“watching the author writting”

70. 10th World Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
5. CONCLUSIONS

71. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
5. Conclusions
Metonymy vs analogy

72. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
5. Conclusions
Metonymy vs analogy
indexicality vs iconicity

73. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
5. Conclusions
Metonymy vs analogy
indexicality vs iconicity
Credibility vs creativity

74. 10th Word Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
5. Conclusions
Metonymy vs analogy
indexicality vs iconicity
Credibility vs creativity
“CREATIVE METONYMY”

75. 10th World Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
“Movie trailers are perfect
movies because they never let
you down”.
Jean-Luc Godard

76. 10th World Congress of Semiotics
THE SEMIOTIC STATUS OF MOVIE TRAILERS
www.apple.com/trailers
¡¡Thank you very much for
your attention!!
jon@hmca.uva.es
mimame@gmail.com