1. THE TRUTH
ABOUT WEBSITES
JON LELAND
ONLINE MARKETING MENTOR
COMBRIDGES.COM
Why I Recommend Squarespace
for Small Business Websites

2. OVER 40 YEARS OF
MEDIA INNOVATION
30 YEARS OF CREATIVE
SERVICES COMPANIES
• 70’S: NARROWCAST RADIO NET
• 80’S: CABLE TV PIONEER
• 90’S: DIGITAL VIDEO EVANGELIST
• 00’S: WEB DESIGNER, AUTHOR
SPEAKER & MARKETING MENTOR
Spanning the Grand Canyon Gap between people and technology.

3. “I know that I can count on you 100%
to know the latest and greatest marketing
communications technologies…
We trust you to lead us in that way.”
– Randy Haldeman, CEO, Code-N

4. An Abbreviated
20-Year History of Websites
WWW, Mosaic, 1995
Dreamweaver (Macromedia -> Adobe)
CMS Revolution: WordPress, Joomla, Drupal
Cloud Apps: Squarespace, WordPress.com, Wix
Other Integrated Solutions: HubSpot, for example
Stay tuned…

5. WHAT IS SQUARESPACE? LEADING EDGE SIMPLICITY
COST EFFECTIVE CLOUD SOFTWARE

6. BOTTOM LINE: HOW MUCH DOES IT COST?
INCLUDES HOSTING BUT NOT EMAIL

7. How to Save $1,000’s
Simplify
Minimize Your Learning Curve
Be Efficient:
Optimize Contractor Costs & Complexities
Consider New Collaborative Models:
Example, My “1-to-1 Get-It-Done” Websites
My Baseline Websites Went From $3,000 to $1,500
(or even less: $900 for 3-Hour Session)

8. Yes, WordPress Has
Advantages ;-)
More Customization Options
More Plug-ins
More Control of Data
More Open & Extensible

9. “Done is better than perfect.”
– Sheryl Sandberg, COO, Facebook

10. LEAN STARTUP: MOVE QUICKLY & “BUILD-MEASURE-LEARN”
HTTP://THELEANSTARTUP.COM/
ERIC RIES

11. The Top 7 Reasons
1. Elegant Templates
2. Extremely Easy to Use
3. Bullet-Proof Mobile-Friendly Responsive Design
4. Get-It-Done Opportunities
5. All of the Essential Features (with ease)
6. 24x7 Technical Support
7. No Software Maintenance, Back-Ups,
or Plug-In Conflicts
That I Recommend Squarespace for Small Businesses

12. 1. ELEGANT TEMPLATES — EVERYONE WANTS TO LOOK GOOD
DEMO

13. 2.
EXTREMELY
EASY TO USE
DEMO

14. 3. BULLET-PROOF MOBILE-FRIENDLY RESPONSIVE DESIGN
IMAGE COURTESY OF 22SOCIAL.COM

15. GOOGLE AND THE MOBILE REVOLUTION
IMAGE COURTESY OF HTTP://SEARCHENGINELAND.COM/

16. 4. GET-IT-DONE OPPORTUNITIES
EASE AND SIMPLICITY TRANSLATE TO PRODUCTIVITY & NEW FORMS OF COLLABORATION

17. “In less time than it takes to play a round of golf,
we had my new website designed
and published… In just one afternoon,
Jon saved me a ton of time, money and effort.”
– Jim Draper, President, Draper Creative Group

18. Singer-Songwriter-Musician
http://www.daraackerman.com/
Professional Video Director
http://www.jimdraper.com/
Wallpaper Hanger
http://www.larrystroupwallpapering.com/
1-to-1 Get-It-Done Websites

19. SPECIAL OFFER FOR 48-HOURS ONLY: BIT.LY/SAVE-DONE
THE FIRST TWO GET AN ADDITIONAL $100 INSTANT CASH BACK!

20. 5. All of the
Essential Features (with ease)
Lead Capture & Email Subscribe Forms with
MailChimp Integration (demo)
Blog
Social Media Icons and Share Buttons
Video & Audio Embed
Photo Galleries (demo)
Announcement Bar

21. 6. 24x7 Technical Support
“WHO YA GONNA CALL?”
Via Chat or Fast-turnaround Email (free)
No Cost Nor Admin of a Third-Party Vendor,
such as a Web-Developer or Other Paid Partner

22. 7. No Software Maintenance,
Back-ups, or Plug-in Conflicts
Beware “Hidden” Costs
The Risk of Being Hacked
A Burden or a Risk for Small Businesses
Benefits of a “Walled Garden” or Closed System

23. Hosted vs Cloud App
WORDPRESS
1,000’s of Themes
Fully Extensible with
Hundreds of Plug-ins
Membership Sites
Bigger Shopping Carts
Complete Export
Manage Responsive Theme
SQUARESPACE
Dozens of Elegant Themes
No Plug-in Conflicts,
Essentials But Limited
Significant Ease of Use (DIY)
Limited Export
Mobile-Friendly Guaranteed
(Squarespace 7)

24.
THERE’S MORE TO
LIFE & BUSINESS
THAN WEBSITES
SIMPLIFY
HAVE FUN
BUILD WIN-WIN
RELATIONSHIPS
SELF-CARE

25. Other Resources
Web Review: WordPress vs Squarespace
http://www.websitebuilderexpert.com/squarespace-vs-wordpress-
comparison-chart/
Squarespace Full Feature Index
http://www.squarespace.com/feature-index/
Squarespace Help
http://help.squarespace.com/
WordPress Codex or Forums
http://codex.wordpress.org/
https://wordpress.org/support/

26. SPECIAL OFFER FOR 48-HOURS ONLY: BIT.LY/SAVE-DONE
THE FIRST TWO GET AN ADDITIONAL $100 INSTANT CASH BACK!

27. THE TRUTH
ABOUT WEBSITES
JON LELAND
ONLINE MARKETING MENTOR
COMBRIDGES.COM
Thank You!

28. FAQs & Other Questions
Yes, I will send out a link to the slides (SlideShare)
Yes, I will send out a link to the recording
Yes, I do wonderful CSO-to-Go website & social
media audits for less than $500
Please submit your other questions via the chat

29. Hosted vs Cloud App
WORDPRESS
Software is Free
Install on Server
Hosting Account
Maintenance/Hacker Risk
Backup Management
Tech Support from Hosting
Provider and/or Designer
Email Bundled with Hosting
SQUARESPACE
Software Part of Monthly Fee
No Installation
Hosting Included
No Maintenance/No Hackers
Backups Included
24/7 Chat or Email
Tech Support Included
Email Separate

30. MOBILE-FRIENDLY DESIGN OPTIONS — IF BUDGET, “MOBILE FIRST!”
IMAGE COURTESY OF HTTP://WWW.CWS.NET/BLOG/2015/04/BREAKING-DOWN-MOBILEGEDDON-AND-RESPONSIVE-WEBSITE-DESIGN.HTML