Fuze SEO, Inc. is a full-service Internet marketing agency that helps local, national and international companies of all sizes grow through search engine optimization, content marketing, paid search marketing, social media and integrated analytics. We work with companies who are committed to using data to overcome barriers and drive innovation in order to get to market quickly with the right product, campaign or initiative for their business. Fuze currently calls Manhattan, NY "home". Clients include Dairyland Insurance, Glocap, Rocketfuel, Lyon Living, Taylor Morrison, Wienerschnitzel and many more.

1. 212 E 48th St.
New York, NY 10017
www.fuzeseo.com

2. Our Story
2008
Acquired first consulting client while
working at Inter@ctivate in San Diego
2010
PPC For Hire was founded
focused on Adwords
management
2013
Fuze SEO, Inc.
was founded
2017
2014
Became a Google Preferred
Agency Partner
2012
Acquired first agency-
relationship and a new
service offering was born
Began working at Razorfish
2016
First full-time hire
Giving back was adopted
Largest growth in company history

3. We have many search & SEO clients
R E P L A C E O R R E P A I R A U T O G L A S S
A STAR G ASS

4. Technical Audit Keyword Research Paid & Organic
Ranking Competitive Link Development
Social Influence ROI & Forecasting Global Reporting
Program Task Management
Tools for each phase in the process

5. Grounded by guiding principles ..
We put the customer at the center of what we do
• Analytical approach to create visibility into consumer decisions
and path to purchase
We view digital marketing holistically
• Our deep expertise in search integrates seamlessly with all
marketing levers
Our toolset does not define us
• A focus on talent first, process second and integration with
various technologies to advance performance, analytics and
strategy
We relentlessly optimize
• Ongoing collecting and interpreting of data to inform KPIs and
drive business forward

6. Some
Examples

7. Case study: rankings
+176
Page 1 Rankings
+139%
Increase in Organic Rankings
from Baseline
4.9
Average Position
Fuze SEO was tasked with preserving existing keyword rankings
through a website re-architecture while simultaneously implementing a
strategic SEO plan across the newly designed site.
Through a holistic wireframe audit and redirect strategy combined with a
content mapping initiative aimed at increasing visibility and authority
with the search engines, Fuze was able to retain existing rankings and,
within 3 months, increase rankings 139%.
Finance Company Organic Rankings Increase
Q1-2014 Q2-2014 Q3-2014 Q4-2014
Site Launch

8. Case study: organic traffic
Publisher Organic Traffic Growth
June July August September October November
+2,009%
Increase in Organic
Traffic
+2,435%
Increase in Organic
PageViews
+8,257%
Increase in Mobile
Organic Traffic
A food content publisher came to Fuze as an already established
recipe blog. They identified organic traffic as an opportunity area as it
was driving a very small percentage of overall traffic.
A technical and on-Site SEO strategy focused on mitigating duplicate
content while increasing visibility and utility of high-value category
and topic pages. Within six months, the site reached an all-time high
in organic traffic and continued to set new traffic highs for the next six
months.

9. Case study: content strategy
Improved
performance
156% 47%
-56%
Organic Traffic New Visitors Bounce Rate Pages / Session
160%
Healthcare Content Strategy
A healthcare company contracted Fuze’s integrated marketing
services with the goal of increased non-brand organic traffic.
In order to achieve the client’s goal, Fuze focused on increasing
site visits through extensive keyword research combined with a
content gap analysis. This approach highlighted key tools that the
industry was lacking. Through a managed blogger outreach
program promoting the free tools combined with an internal linking
strategy and custom Title and Meta Tag optimizations, unbranded
traffic growth and site engagement metrics dramatically improved.

10. Case study: website redesign
Travel Site Redesign
+16%
Increase in organic
traffic year over year
-30%
Decrease in average
page load time
+22%
Increase in mobile
organic traffic year
over year
As part of a holistic SEO audit, it was discovered that the site was in
desperate need of site-speed optimization and a focus on
responsive design.
A content gap analysis identified opportunities to add additional
content and increase their discoverability. Title Tags and Meta
Descriptions were also updated based on keyword research.
The results were immediate as site speed improvements resulted in
increased engagement metrics and the additional content helped
drive increased organic traffic across desktop and mobile.

11. Our Services

12. Our services overview
Search Engine
Optimization
Technical Architecture
In-depth Keyword Research
Content Optimization
Content Gap Analysis
Link Popularity
Social Media
Social programs fueled by
discoverable, talkable and
sharable content with SEO best
practices being utilized within
social media sites.
Link Building
Analysis of full back-link data
Competitive analysis
Link development of a healthy and
balanced back-link profile.
PPC
Adwords and Bing Certified
Compelling ad copy
Testing
Optimization of click-thru
rates and conversions.
Local
Optimize local profiles
Improve appearance in
unbranded search results.
Agency Partner
We love partnering with other
traditional and digital
agencies!
HOW
HELP
GROW
YOUR
BUSINESS
WE

13. SEO strategic approach
Report &
Analyze
Discover Inform Quick Wins Big Wins Support

14. Building an SEO foundation for
success
• Regular content audits
• Keyword visibility reports
• Monitor organic traffic
• Page index reporting
• Internal linking strategy
• Link outreach
• Link reclamation
• Link validation
• Page validation
• Server response
• Regular 301 updates
Technical Optimization
Keywords & Content
Link
Development

15. Technical optimization
Measure & Refine
Site-Wide Technical
Audit Matrix
Technical Site
Recommendations
QA of Technical
Implementations

16. Technical optimization: deliverable

17. Content and keyword optimization
Measure & Refine
Pinpointing Search
Interest
Optimizing Existing
Content
Optimization of New
Content

18. Keyword optimization
• cheapest sr-22
insurance coverage
• dairyland dui insurance
• car insurance
• motorcycle insurance
• non-owner car insurance
• DUI insurance coverage
MEDIUM-INTENT LEVEL
MEDIUM IMPRESSIONS
LOW-INTENT LEVEL
HIGH IMPRESSIONS
• best insurance policies
• compare motorcycle insurance
HIGH-INTENT LEVEL
LOW IMPRESSIONS
Keyword
Coverage
Solution
Seeking
Decision
Making
Discovery
Phase
ConsiderationAwareness PurchaseIntent

19. Content optimization: deliverable
Page Title and Meta
Data recommendations
Fully indexable
navigation?
Ensure non-secure
content is
crawlable
Enhancement of cross-
links to distribute link
equity
Focus on decreased
duplicate content
Correct use of
Header tags

20. Content creation strategy

21. Link development
Measure & RefineResearch & Analysis Strategy Execution

22. Link development: tactics
Link Reclamation
VALUEPERLINK
LEVEL OF EFFORT PER LINK
Direct Link Requests
Viral / Social
Media Content
Outreach
Reverse
Image Search
Broken Links
Infographics

23. Reporting

24. Timeline

25. Estimated Timeline
Month 1
Search
Engine
Optimization
SEO Technical Audit
SEO Strategy
Ongoing SEO
Audit Recommendation Implementation
Month 2 Month 3 Subsequent Steps
Prioritization Assessment
Link Development
• Audit issues identified &
prioritized according to
complexity/benefit
• Alignment of owned data
inputs to prioritization
assessment (paid search,
internal search, site revenue
metrics)
• Collection of opportunity
inputs (paid search, engine
estimates, competitive tools)
Keyword Strategy Detail
SEO Reporting
Meta Tag
Implementation
Audit Matrix Audit Recommendations
• Recommendations
developed for “quick hits”
• Keyword to
landing page
mapping
• Meta tag
optimization
support
• Optimized Meta Tag
Implementation
Ongoing SEO Support
Keyword Strategy
Ongoing Recommendations and Content Creation Strategy

26. 212 E 48th St.
New York, NY 10017
www.fuzeseo.com