9 Things to Make your Blog Post more User (and SEO) Friendly

9 things to make your blog post more user
(and SEO) friendly
Jon Clark

2 | MOVINGTRAFFICMEDIA.COM
Who is this guy?
Jon Clark
Digital Marketer since 2005
Managing Partner, Moving Traffic Media

Got questions?
Ask ‘em here @jonleeclark
I’ll answer after the session

I have a confession to make

I’m not a writer

Getting published is the ‘easy’ part

4 million

2.6 seconds

Before you click “publish”

There are still (many) things you can
do

Doing the little things can make your
readers engage

readers share

readers come back

Doing the little things can help
Google rank you

Most importantly, it takes less time
than you think

Here we go:

1.Remove the distractions

Distraction-free writing mode

freedom.to

coffitivity.com

2. Optimize your post titles

coschedule.com/headline-analyzer

www.aminstitute.com/headline/

3. Use a great editor to simplify

www.hemingwayapp.com

4. Proofread / spellcheck

No, really. Proofread.

www.grammarly.com

5. Make it scannable

No more than 4-5 lines/paragraph

Use numbered and ordered lists

2-5 paragraphs between headings

Use REAL headings:
<h1></h1>, <h2></h2>, etc.

Not this

This is a nightmare
The capital and largest city in France, Paris is situated on the river Seine, at the heart of the Île-de-France region in the north.
With very few high-rise buildings, the quartiers making up the center of the city resemble a group of villages. The typical
western European climate means that summer days are usually warm and pleasant with a fair amount of sunshine, though
most agree that Paris is captivating at any time of year.
This is a city with perhaps more familiar landmarks than any other in the world. It goes without saying that the dual spires of
Notre Dame or the Eiffel Tower spring into view unexpectedly as residents and travelers navigate a street corner. There is no
better way to appreciate a breathtaking 360-degree view of the city’s winding streets from above than from the Eiffel Tower,
preferably at nightfall.
With street names such as square Charles Dickens, avenue Marcel Proust, and rue Balzac, it is clear that literature is at the
heart of Paris and is very important to its residents. The city is filled with quirky and atmospheric bookshops such as
Shakespeare and Co., which run literary events throughout the year. The bouqiniste stalls lining the banks of the Seine sell
secondhand and rare books, magazines, and postcards, and browsing and bartering for these is a part of Parisian life.
Literature lovers can tip their hats to Oscar Wilde and other departed writers at the city’s famous cemeteries. Cimetière du
Père-Lachaise is one of the most fascinating of these, with maps directing visitors to Wilde’s lipstick-covered tomb and those
of other legendary Paris residents, such as Édith Piaf and Jim Morrison.

This is much better for your users ...
Everything You Wanted to Know About Living in Paris, France
The capital and largest city in France, Paris is situated on the river Seine, at the heart of the Île-de-France region in the north. With very few high-rise
buildings, the quartiers making up the center of the city resemble a group of villages.
The typical western European climate means that summer days are usually warm and pleasant with a fair amount of sunshine, though most agree
that Paris is captivating at any time of year.
What to Do and See in Paris?
This is a city with perhaps more familiar landmarks than any other in the world. It goes without saying that the dual spires of Notre Dame or the Eiffel
Tower spring into view unexpectedly as residents and travelers navigate a street corner.
There is no better way to appreciate a breathtaking 360-degree view of the city’s winding streets from above than from the Eiffel Tower, preferably at
nightfall.
Bookshops
With street names such as square Charles Dickens, avenue Marcel Proust, and rue Balzac, it is clear that literature is at the heart of Paris and is very
important to its residents.
The city is filled with quirky and atmospheric bookshops such as Shakespeare and Co., which run literary events throughout the year. The bouqiniste
stalls lining the banks of the Seine sell:
● secondhand and rare books
● magazines
● postcards
Browsing and bartering for these is a part of Parisian life.
Literature lovers can tip their hats to Oscar Wilde and other departed writers at the city’s famous cemeteries. Cimetière du Père-Lachaise is one of the
most fascinating of these, with maps directing visitors to Wilde’s lipstick-covered tomb and those of other legendary Paris residents, such as Édith Piaf
and Jim Morrison.

… and much better for SEO

6. Optimize Images

Don’t use stock photos

Who works like this?

Make all of your images the same width

On a Mac: Preview > Tools > Adjust Size

On a PC? Sorry

Compress images. Smaller file sizes
load faster.

Faster pages get more readers and
shares as well as a ranking boost

www.imageoptim.com

PC users can use the online interface

imageoptim.com/online

7. Link when it makes sense

This is an example of what not to do with links. Links should
provide value and be placed on keywords that the user will
know what kind of page the link is leading to. Placing too
many links is overwhelming and the user won’t know where to
click or what is most important. Usually, 3-5 internal links is
best for shorter pieces of content.

This is an example of what not to do with links. Links should
provide value and be placed on keywords that the user will
know what kind of page the link is leading to.
Placing too many links is overwhelming and the user won’t
know where to click or what is most important. Usually, 3-5
internal links is best for shorter pieces of content.

Don’t overwhelm your readers with
too many links

Ask:
“Will someone click this?”

8. Don’t keyword stuff

Blog post the blog posts of the blog
so we get more posts with keywords
oh and how about the blog posts with
some more blog posts. Thanks for all
those blog posts.

www.marketmuse.com

9. Publish elsewhere

My audience
Their audience
Why publish elsewhere?

There are many other content formats
and places to publish

Slideshare
Instagram
Audio
Kindle
Medium
Linkedin
YouTube
Quora
Reddit

That’s it

A few little improvements can build
your audience’s (and Google’s) trust

Do these 9 things and see what
happens

jon@movingtrafficmedia.com
@jonleeclark
Slides and links
movingtrafficmedia.com/little-things

Thank You!

9 Things to Make your Blog Post more User (and SEO) Friendly

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