Simple Techniques To Make Your Message Stand Out

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Jon Barrett

Have people 'get your message' faster and easier by having it accessible at multiple levels.

Design Educação Tecnologia

Simple techniques to make your message StandOut Jon Barrett

Our minds have to filter out everything that is irrelevant

Message???? Information Your audience's mind is constantly filtering out the irrelevant to understand ‘your message’

You need to make it easier for the minds of your audience Because… Easier on the mind = Interest for longer = Engagement with the information = An informed decision = Your objective achieved

Transform your audience from this… To this… By making it easier on their minds

Give the mind multiple levels to access information

In which graph is it easier to see the message? Top 15% Overall Performance KPI%

Two levels of information… Primary… arrow/’Top 15%’, Secondary… numbers Top 15% Overall Performance KPI%

Use intuitive colours to make conclusions leap off the page, plus numbers to support it…

The conclusion of a complex matrix can be quickly appreciated… Lindsey Mills BA (Hons) IT & Psychology

Initial conclusions can be quickly understood, drill into the text for supporting information

Using intuitive scoring methods (like eBay/Amazon) can make conclusions readily understood

Combining colours with star ratings allow primary and secondary outcomes to be easily seen

Text size can be used to differentiate primary and secondary levels…

Colour and text size combined for three levels of info…

…and you will find that your audiences will be more interested in what you have to say Jon Barrett

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Simple Techniques To Make Your Message Stand Out

1. Simple techniques to make your message StandOut Jon Barrett

2. Our minds have to filter out everything that is irrelevant

3. Message???? Information Your audience's mind is constantly filtering out the irrelevant to understand ‘your message’

4. You need to make it easier for the minds of your audience Because… Easier on the mind = Interest for longer = Engagement with the information = An informed decision = Your objective achieved

5. Transform your audience from this… To this… By making it easier on their minds

6. Give the mind multiple levels to access information

7. In which graph is it easier to see the message? Top 15% Overall Performance KPI%

8. Two levels of information… Primary… arrow/’Top 15%’, Secondary… numbers Top 15% Overall Performance KPI%

9. Use intuitive colours to make conclusions leap off the page, plus numbers to support it…

10. The conclusion of a complex matrix can be quickly appreciated… Lindsey Mills BA (Hons) IT & Psychology

11. Initial conclusions can be quickly understood, drill into the text for supporting information

12. Using intuitive scoring methods (like eBay/Amazon) can make conclusions readily understood

13. Combining colours with star ratings allow primary and secondary outcomes to be easily seen

14. Text size can be used to differentiate primary and secondary levels…

15. Colour and text size combined for three levels of info…

16. Stand out by making your message clear…

17. …and you will find that your audiences will be more interested in what you have to say Jon Barrett

Simple Techniques To Make Your Message Stand Out

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