1. Google’s Panda – A Case Study Jonathan Stewart Head of Search & Social Media www.reviewcentre.com jonathan@reviewcentre.com http://twitter.com/jonaths

2. What I’m Going To Talk About (1) What is Panda? (2) How it affected Review Centre (3) The actions we took (4) The results (5) Other observations

3. How to Pour Water From a Pitcher

4. “An algorithmic improvement designed to help people find more high-quality sites in search” AmitSinghal

5. Panda Timeline July 23rd May 10th Feb 24th June 16th April 11th

6. Search Metrics “Reviewcentre.com is in absolute numbers the biggest loser” Search Metrics

7. “You’re not a good SEO until you’ve been hit by a penalty. A real big one.”

8. Panda Theories User Metrics Aggressive ads Poor Site Design Weak Content

9. Panda Effect Sitewide penalty All pages effected EXCEPT forum pages Short-tail, generic KWs hit hardest “Review” KWs not hit

12. New Website Design

13. New Website Design

15. Noindex “In cases like this, Google’s MaileOhye recommended using a <meta name=robots content=noindex> …until they have unique and high-quality content on them.”

16. Removed Duplicate Content

17. The Panda Cycle 4weeks 6 weeks ~4 months 5 weeks

18. Results Went live on the 25th May July 27th reverted to previous Adsense layout We’ve seen no reversal of Panda 

19. 23 Questions of Doom Would you trust the information presented in this article? Is this article written by an expert…, or is it more shallow in nature? Does this article have spelling, stylistic, or factual errors? Was the article edited well? How much quality control is done on content? Is the content mass-produced by or outsourced to a large number of creators?

23. Cumulative Panda Theory Panda Score Websites

24. Cumulative Panda Theory Would you trust the information presented in this article? Panda Score Websites

25. Cumulative Panda Theory Was the article edited well? Panda Score Websites

26. Cumulative Panda Theory Would you recognize this site as an authoritative source when mentioned by name? Panda Score Websites

27. Recap Actions we took Site Redesign Blocked Weak Pages Removed Duplicate Content 3 months on - no return from Panda! Reducing Adsense No Impact After 2 months What next? Consolidating Content

28. Panda Resources Google’s 23 Questions for Pandalized Websites Is Panda Crushing Your Website The Panda in the Room Google Usage of User Engagement Metrics Panda – Nothing Seems to Work Panda Slapped Quality Sites Traffic Trends for Pandalized Sites DaniWeb – 110% Recovery Google Panda Update Recovery