This document discusses using social media in academics. It outlines how faculty can use blogs, Facebook, and Twitter as thought leaders. Blogs allow showcasing research and stories, and WordPress, Blogger, and Tumblr are free blogging platforms. Facebook enables creating pages and groups for courses. Twitter is for conversing through hashtags and balancing personal and professional content. The document provides examples and tips for using these platforms to enhance learning and engagement.
7. Working with Social Media in Academics | Blogs
How are Duke University
faculty using blogs?
8. Working with Social Media in Academics | Blogs
Chris Johnston
Duke political science
sites.duke.edu/chrisjohnston
political science tools & research
9. Working with Social Media in Academics | Blogs
Matthias Pabsch
Duke in Berlin
pabsch.de
art, architecture, events and exhibits
10. Working with Social Media in Academics | Blogs
Misha Angrist
Duke IGSP
blogs.plos.org/genomeboy
showcase his book, discuss genomics, tell personal stories
11. Working with Social Media in Academics | Blogs
Bill Noland & Mark Olson
Visual Arts, Visual & Media Studies
sites.duke.edu/vms200s_01_s2012
class documents & assignments, student content
12. Working with Social Media in Academics | Blogs
Who Needs Feminism?
whoneedsfeminism.tumblr.com
student social activism project, sharing content
13. Working with Social Media in Academics | Blogs
What platforms are available
for blogging?
14. Working with Social Media in Academics | Blogs
3 primary free options*:
Wordpress Blogger Tumblr
*To learn more about the advantages of each platform read this blogpost.
15. Working with Social Media in Academics | Blogs
Duke-hosted blogs:
sites.duke.edu
Duke OIT & CIT offer a supported Wordpress blog
option for Duke faculty, staff and students.
Advantages: free, has local IT support and features
several themes & plugins to customize any site.
17. Working with Social Media in Academics | Facebook
options for your personal
Facebook presence
image via Digital Inspiration
18. Working with Social Media in Academics | Facebook
Dan Ariely
Economics
personal profile & professional page
19. Working with Social Media in Academics | Facebook
Mark Anthony Neal
African & African-American Studies
personal page with subscription content
20. Working with Social Media in Academics | Facebook
Bill Chameides
Nicholas School of the Environment
page associated with his blog
21. Working with Social Media in Academics | Facebook
Dave Johnston
Marine Lab
page associated with his course’s app
22. Working with Social Media in Academics | Facebook
Allow subscribers in 2 steps.
23. Working with Social Media in Academics | Facebook
Go to
1 facebook.com/about/subscribe
24. Working with Social Media in Academics | Facebook
Press the green “Allow
2 Subscribers” button.
25. Working with Social Media in Academics | Facebook
Create a Facebook page in 4
steps.
26. Working with Social Media in Academics | Facebook
Go to
1 facebook.com/pages/create.php
27. Working with Social Media in Academics | Facebook
Select the page category that
2 best fits your brand.
image via Mashable
28. Working with Social Media in Academics | Facebook
Complete the necessary page
3 information.
image via Mashable
29. Working with Social Media in Academics | Facebook
4 Run with it.*
*For tips on moving forward, check out this Mashable article
30. Working with Social Media in Academics | Facebook
How can you use Facebook
groups to engage students?
31. Working with Social Media in Academics | Facebook
Students already use
Facebook to discuss course
topics outside of class.
32. Working with Social Media in Academics | Facebook
Freshman Organic Chemistry
a student-driven Facebook group
33. Working with Social Media in Academics | Facebook
Web Development
an official Facebook group for a house course
34. Working with Social Media in Academics | Facebook
Groups at Duke
require a campus email address to join
centralize Facebook groups for a particular campus
36. Working with Social Media in Academics | Facebook
Encourage students to “like” and add pages relevant
to the course to their Facebook interest lists.
37. Working with Social Media in Academics | Facebook
Create closed groups for students to review
content.
38. Working with Social Media in Academics | Facebook
For open events, create Facebook events that
students can easily share with family and
friends.
40. Working with Social Media in Academics | Twitter
A social network and microblogging
platform
Posts, limited to 140 characters, are
similar in length to a text message
41. Working with Social Media in Academics | Twitter
Twitter Lingo*:
A public message sent on Twitter.
Tweet Must be less than 140 characters.
A user who subscribes to another user’s
Follower messages. This act is called “following.”
@Mention Tagging another user in a Tweet.
Forwarding a Tweet to your followers.
Retweet Often abbreviated “RT.”
Labels a message with a keyword that
#Hashtag links to a broader conversation/topic.
“via” Giving credit to an information source.
*For more terms, refer to this SproutSocial blogpost
42. Working with Social Media in Academics | Twitter
Anatomy of a Tweet
Mention
Hashtag
Reply
43. Working with Social Media in Academics | Twitter
Anatomy of a Tweet
Mention Hashtag
Photo link
Embedded photo
44. Working with Social Media in Academics | Twitter
How might you strike a
balance between personal &
professional tone?
45. Working with Social Media in Academics | Twitter
Don Taylor
Public Policy
@DonaldHTaylorjr
profile blends professional health care
tweets with personal notes
47. Working with Social Media in Academics | Twitter
Let’s craft a few Tweets of our
own.
48. Working with Social Media in Academics | Twitter
How can you use Twitter to
enhance the learning
experience?
49. Working with Social Media in Academics | Twitter
Emily Sposeto
Romance Studies
@ProfssaSposeto
students use Twitter to practice Italian
50. Working with Social Media in Academics | Twitter
Negar Mottahedeh
Literature, Women’s Studies
@TwitFilm
Twitter film festival organized for Intro. to Film Studies
51. Working with Social Media in Academics | Twitter
#DukeChat
students and faculty participated in a live chats during the
Democratic & Republican National Conventions
54. Working with Social Media in Academics | next steps
Make a Facebook Interest List for pages
relevant to your research interests.
55. Working with Social Media in Academics | next steps
On Twitter, find peers and relevant accounts to
follow (such as @DukeNews and @DukeU).
56. Working with Social Media in Academics | next steps
Complete your Twitter profile with a picture and
bio. You can refer to this article for tips.
57. Working with Social Media in Academics | next steps
Read the Twitter 101 article.
58. Working with Social Media in Academics | next steps
Duke Center for Instructional
Technology (CIT)
They offer consultations and training
to help instructors use technology in
education.
59. Working with Social Media in Academics | next steps
Online Resources
Lynda Campus Mashable PBS Media Shift
technology training social media news digital media news
& tips
Social Media at Duke Facebook Social Media
university social media guide for Guidelines for
directory & blog teachers Communicators
60. Working with Social Media in Academics | next steps
My contact info
Jonathan E. Lee
Duke University Office of News &
Communications
Social & Digital Media Fellow
Email:
Jonathan.e.lee@duke.edu
Twitter: @JonathanELee
