2. Pan Oceanic
About 3
Mission 4
Manufacturing 7
Distribution 7
Categories 7
Licenses & Brands 8
PROPOSAL
Overview 11
Distribution 12
Demographic 12
Digital Strategy 14
Why Pan Oceanic 15
3. Pan Oceanic began as a simple mom & pop operation servicing beach
shops, urban markets, and specialty stores. Over the past 40 years, we
have grown into one of the largest fashion accessory manufacturers
in the U.S., specializing in private-label childrens, juniors, mens and
womens merchandise, and hold licenses to celebrated global brands.
Over the past four decades we have expanded our brand portfolio.
BASHA Accessories, acquired in 2000, has since become a leading
name in the scarf and cold weather marketplace. To reach all sectors of
retail distribution, we launched H.E.R Accessories, a company geared
towards providing tween girls with fun and fashionable styles under
foremost brands.
Pan Oceanic operates a highly successful and professional organiza-
tion focused on meeting customer objectives. All of our products are
made to meet the highest standard. We offer custom display options
to each retailer, in-store service, EDI and vendor managed programs.
We maintain facilities in New York, New Jersey, Toronto, Taipei and
Los Angeles and provide clear lines of communication to ensure a long-
standing business relationship.
About
4. Our
We strongly believe that integrity in dealings with cus-
tomers is a prerequisite for a successful and sustained
business relationship. Customer service is the fabric of
our operation and we have clear and strong lines of
communication which allow us to respond quickly and
efficiently to customers. Our sales efforts and delivery
capabilities are aligned in order to ensure that we can
successfully and consistently deliver what we promise.
5. Pan Oceanic distributes its products to many of the
largest retailers in the United States and Canada, including:
Kohl’s
JC Penney
Nordstrom
Forever 21
Target
Walmart
Pan Oceanic owns factories
in Wenzhou, China and Taiwan
Pan Oceanic only contracts
factories approved by U.S. retailers
Pan Oceanic employs agents that correspond
between OUR US OFFICE and the factories
in China, acting as our eyes and ears
Pan Oceanic offers retailerS
custom display options, In-store service,
and EDI & vendor managed programs
Missy
Junior Girls
Childrens - Girls
Childrens - Boys
Mens
6. Pan Oceanic is a leader in the acquisition of prominent licenses and
brands, always upholding the utmost degree of brand integrity.
7. Thirteen by Taylor Swift is an affordable, fashion forward sunglass col-
lection, that, like Taylor Swift, is a touch of classic, a tad vintage, and
always elegant.
At Pan Oceanic, we see Ms. Swift’s foray into fashion as similar to
Mary Kate and Ashley Olsen’s, whose fans have grown-up, they’ve
evolved with the stars - who have earned respect within the fashion
community. Thirteen by Taylor Swift, however, should be more acces-
sible to fans, retailing between $12 - $40.
To add a luxury component to the line, we can create limited edition
fashion-forward styles to generate buzz, including a signature red style.
In order to maintain profitability, we will create a collection of styles
that are sell-able, fashionable and true to Taylor’s vision.
Our
8. The sunglass marketplace is dominated by two major companies,
Luxottica and Saffilo, who manufacture most brand-names, from Ray
Ban to Chanel.
These brands are found in all major luxury and mid-tier department
and specialty stores. Shelve space in a retail store is real estate - and
Luxottica and Saffilo own most of it.
To reach Taylor’s fans and be most profitable, mass chain retailers
such as Target, Kohl’s, JC Penney and Sears, who have achieved suc-
cess with celebrity designers, are the most strategic direction.
While Target has yet to partner with a celebrity designer, we feel it
would be a great home for the collection, considering Taylor Swift’s
previous business relationship with the retailer.
JC Penney has also upped the anti on high/low collections, launching
Pearl by Georgina Chapman.
The target audience is 16-34, and while,
retailers divide this age range into junior
fashion and missy, there is a great deal of
crossover in the sunglass marketplace.
Taylor’s original fans are growing up and
their style is evolving with her. In addition,
more mature fashion saavy women are ad-
miring Taylor’s style evolution, seen in her
red carpet and everyday looks
Euro RSCG Worldwide PR released the
white paper, “The Teenage Girl as Consum-
er and Communicator,” which reveals that
teen girls are careful spenders and focused
communicators. 59% say maintaining a
unique personal style is important to them,
which is approximately double the number
of girls who prefer to dress similarly to their
friends. Forty-three percent are influenced
by the style of celebrities and just 26% by
“cool” girls at school.
Women in the 18-34 age demographic,
spent $35.7 billion on apparel and acces-
sories according to the Seattle Sun Times
9. Pan Oceanic proposes the develop-
ment of an online experience that
supports the new sunglass line.
As an alternative to conventional
retail methods, a website could be
created that offers exclusive styles of
glasses along with fashion tips and
quizzes from Taylor and her stylist,
Jeffrey Cassell. Users can also earn
points that help them get free sun-
glasses, music downloads, concert
tickets and more!
The website would also feature an e-commerce
element, similar to shoemint.com (developed by
Rachel Bilson and her stylist Nicole Chavez) and
jewelmint.com (developed by Kate Bosworth
and her stylist Cher Coulter), which also combine
celebrity and fashion.
Pan Oceanic is a family business that prides itself on
honesty and integrity.
We are experts at working with bog-box retailers
We ensure the highest product quality through careful design and
adoption of innovative technology.
We pay constant attention to detail
We meet the wishes of consumers by analyzing their needs, tastes,
lifestyles and fashions, and injecting them into the style and design of
our brands.
10. DISTRIBUTION CHANNELS
Department Stores
Specialty Stores
Mid-tier Retailers
Mass Retailers
Off-Price Retailers
E-commerce
INITIAL TERM
Three (3) Years, with the option to re-
new
for an additional three (3) years
ADVANCE PAYMENT
$75,000 due upon signing
GUARANTEED MINIMUM NET SALES
$3,000,000 over the term
Year 1: $750,000
Year 2: $1,000,000
Year 3: $1,250,000
Pan Oceanic has been in business
for over 40 years. Headquartered
in New York City.
LICENSOR
LICENSEE
LICENSED PRODUCTS
Women’s, Tween’s, and Kid’s:
• Sunglasses,
• RXable sunglasses
• Cleaning cloths
• Sunglass cases
SCOPE OF LICENSE
Exclusive
TERRITORY RIGHTS
North America
ROYALTY RATE
(based on Net Sales)
8%
ADVERTISING COMMITMENT
(based on Net Sales)
2%
GUARANTEED
MINIMUM ROYALTY
$300,000 over the term
Year 1: $75,000
Year 2: $100,000
Year 3: $125,000
Jeffrey Terzi
Pan Oceanic Eyewear
15 West 37th Street, Sixth Floor, New York, NY 10018
212.354.7744 I jeffrey@pan-oceanic.com
www.panoceanicgroup.com
11. Pan Oceanic Eyewear
15 West 37th Street, Sixth Floor, New York, NY 10018
212.354.7744 | www.panoceanicgroup.com
