What can organisations really expect from cloud-based service providers today, and what should guide their decision making?

1. Cloud computing From myth to reality Jon Collins, Managing Director Freeform Dynamics Ltd [email_address] February 2009 www.freeformdynamics.com

3. Defining Cloud

4. Be careful who you talk to: 2008 Buzz Word Survey © Freeform Dynamics October 2008

6. And Cloud Hate! “ Maybe I’m an idiot, but I have no idea what anyone is talking about. What is it? It’s complete gibberish. It’s insane. When is this idiocy going to stop? We’ll make cloud computing announcements. I’m not going to fight this thing. But I don’t understand what we would do differently in the light of cloud computing other than change the wording of some of our ads.” It's stupidity. It's worse than stupidity: it's a marketing hype campaign. Somebody is saying this is inevitable - and whenever you hear somebody saying that, it's very likely to be a set of businesses campaigning to make it true.“

7. … But someone forgot to tell technology buyers Poll question: Are you planning any of the following initiatives over the next 6 months? © Freeform Dynamics October 2008 Reality check: only a minority of organisations of any size see cloud-related activity as strategic

8. Why Now? Convergence vs Collision SOA Dynamic IT Internet Sourcing Physics Global-isation Eco-nomics Boundary Erosion

9. It’s Just the Start … Photo Keith Collantine, www.f1fanatic.co.uk

10. ... So buy-side reticence is not surprising Poll question: What are your views on Cloud Computing? © Freeform Dynamics October 2008

11. The counter-productive fog of words Imprecise definitions Conflicting definitions Vendor interest and competitive spin Hype and misleading propaganda Lack of buyer understanding Industry analyst evangelism Unrealistic expectations

12. A clearer view of Cloud and its providers UTILITY PLATFORM OPERATIONS COMPONENT APPLICATION AMAZON RACKSPACE AKAMAI AMAZON GOOGLE FORCE.COM MICROSOFT (SUN) EMC MOZY AMAZON QUALYS SYMANTEC MICROSOFT GOOGLE MICROSOFT GOOGLE SALESFORCE.COM NETSUITE NING FACEBOOK TWITTER Cloud providers offer a foundation of services, which can be used directly or built upon

13. Cloud app providers most mature – equate to SaaS Poll question: Does your organisation use any of the following SaaS types or providers? © Freeform Dynamics October 2008

15. IT purchasing motivations for Cloud

16. Cloud appeal today is with larger scale productivity applications 10,000+ employees 250 – 1000 employees Workgroup or individual Broader deployment Poll question: Would you consider SaaS applicable to the following types of application? © Freeform Dynamics March 2008

17. Decision criteria result in familiar trade-offs BUSINESS REQUIREMENTS

18. Current Cloud ‘Gotchas’ LOCK-IN SILOS DATA CONSIST-ENCY END-OF-LIFE ESCROW SLA’S BILLING FLEX-IBILITY SERVICE SCALING CUSTOM-ISATION DATA PRIVACY CONTRACTS LEGACY AS A SERVICE SERVICE LEVELS INTEG-RATION CONFIG-URATION IDENTITY SECURITY LEGIS-LATION RELI-ABILITY GEOG-RAPHY TRUST

20. Cloud imperative: due diligence!

22. Thank You Jon Collins, Managing Director Freeform Dynamics Ltd [email_address] www.freeformdynamics.com