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Presentation iceberg October 13

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“The single most important thing you can do to dramatically improve your presentations is to have a story to tell before you work on your PowerPoint file.”
—Cliff Atkinson, Beyond Bullet Points
This slideshare focuses on four steps you can take to build your story and tell it in a way that encourages your audience to connect their thinking with yours and so increase your chances of delivering an engaging and influential presentation.

The four steps are:
1 Consider the situation – who are your audience? What do they know? What are they expecting? What is the context of your presentation, what else does it connect with?
2 Establish the substance of your message. Can you distil it down to the one (or two) main ideas you want to leave people working with?
3 Put your message into a three act story so you have an engaging structure - a beginning that sets the scene; a middle that highlights a dramatic conflict and an ending that resolves the conflict.
4 When you have worked through the first three steps you can sort your slides – the bit of the presentation iceberg that shows above the surface.

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Presentation iceberg October 13

  1. 1. the presentation iceberg
  2. 2. “The only reason to give a presentation is to change the world”
  3. 3. The rise of networks and the decline of hierarchy creates new windows for change
  4. 4. You open the way for change when you outline your thinking in a way that connects with their thinking...
  5. 5. 5 ...but you don’t make much progress when your thinking doesn’t connect with their thinking
  6. 6. 6 16 January 2003: space shuttle Columbia blasts off from Kennedy space centre
  7. 7. This foam ramp broke off at launch. But did it damage any protective tiles on the shuttle?
  8. 8. 8 Is it safe to re-enter the atmosphere?
  9. 9. The next slide was part of a report to decision makers in NASA What would you conclude?
  10. 10. Review of Test Data Indicates Conservatism for Tile Penetration • The existing SOFI on tile test data used to create Crater was reviewed along with STS-107 Southwest Research data – Crater overpredicted penetration of tile coating significantly • Initial penetration to described by normal velocity • Varies with volume/mass of projectile (e.g., 200ft/sec for 3cu. In) • Significant energy is required for the softer SOFI particle to penetrate the relatively hard tile coating • Test results do show that it is possible at sufficient mass and velocity • Conversely, once tile is penetrated SOFI can cause significant damage • Minor variations in total energy (above penetration level) can cause significant tile damage – Flight condition is significantly outside of test database • Volume of ramp is 1920cu in vs 3 cu in for test 2/21/03 6
  11. 11. To design a presentation that allows your audience to connect with your thinking you need to step away from the screen
  12. 12. Situation Begin by working from their situation: are they sitting comfortably? What’s the experience of your audience? What’s the context for your session?
  13. 13. Situation Substance What’s your substance - the essence of your thinking? The one (or maybe two) ideas you want them to work with?
  14. 14. Structure Situation Substance Structure your thinking as a three act story so the audience can connect your ideas with theirs - the set up, the confrontation and the resolution
  15. 15. Structure Situation Substance Surface Once the foundations are in place you are ready to create the surface - flow and sequence, images and text
  16. 16. Four layers of preparation help you stand out from the crowd
  17. 17. “The only reason to give a speech is to change the world. The only way to change the world in front of an audience is to change the minds of the people in the audience - the minds that are still awake, that is. And the only way to change the minds in the audience is to take them on a decision-making journey.” Nick Morgan
  18. 18. Jon Kendall castletonconsulting.co.uk @jon_kendall jon.kendall@castletonconsulting.co.uk