3. RED color of fire and blood - associated with energy, war, danger, strength, power, determination as well as love emotionally intense highly visible brings text and images to the foreground
5. ORANGE joy, sunshine, and the tropics enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation associated with healthy food and stimulates appetite color of fall and harvest symbolic of strength and endurance catch attention and highlight important elements
7. YELLOW warm and cheerful - stimulates mental activity and generates muscle energy associated with food unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety
11. BLUE color of the sky and sea associated with depth and stability - symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven calming
17. BLACK associated with power, elegance, formality, death, evil, and mystery denotes strength and authority considered to be very formal, elegant, and prestigious