Presented at the WebGeek Meetup Start Edition, Microsoft Offices, Makati. May 30, 2013

1. Where To Get Your
Next Startup Ideas
WebGeek Meetup - Startup Edition
Jojy Azurin, Freelancer.com

2. Where Do You Currently Get Them?
• Your education, skills, talent and experience
• Your friends, peers and relatives
• Your existing company and industry
– 23 % of the Inc 500 CEOs surveyed got the original idea
for their business by spotting an opportunity in an
industry related to one they worked in.
• FB and other discussion forums
• News
• Events such as conferences, meetups and startup
events

3. Where Do You Currently Get Them?
• eBay, Amazon
• Google Keyword tool

4. Where Else?

5. Year 2050

6. Year 2050
• Citibank study

7. Year 2050
• HSBC Global Research – Philippines will be
16th largest economy in the world
• Goldman Sachs says 14th

8. Year 2050
• 37 years from now a lot of people in this room
is probably wealthy
• You should be in 60s
– Retiring
– CEO/ Senior executive
– Own your business
– Captain of your industry
– Political leader

9. Year 2050
• 7 Presidents
• 7 Vice-Presidents
• 168 Senatorial slots
• 5000 opportunities to become CEO of the Top
1000 corporations of the Philippines
• 10s of thousands of start-up companies
• You will be running the economy and the
country in the next 35 years

10. 2010s
• PNOY elected
• Perception of good government
• Right set of economic conditions
– Stable banking system
– Managed inflation
– Strong currency
– Strong remittance inflow

11. 2013
• Investment-Grade Credit Rating BB+
• Philippine stock market rose more than 30%
2012, one of the best performances in the
world
• Strongest economy in Asia for 2011 and 12

12. 2013

13. Where Are The Billionaires?

14. “Only a decade ago China had no
billionaires; now it has 122” – Forbes
Magazine
Follow – Brazilians, Peruvians.
Indians, Indonesians, Nigerians

15. Watch or Listen To Speeches

16. Watch /Listen To Interviews

17. Entrepreneur.com

18. Business-Idea.com

19. SpringWise and TrendWatching

20. “I am annoyed when..”
• Or “it sucks when…”
• Many of these annoyances can turn into
products and services
• It sucks
– when I line up in BDO or BPI
– When I have to fill up the same information every
year and anywhere
– During rush hour at MRT

21. Read Customer Complaints
• Discussion Forums
• Facebook Pages

22. YCombinator

23. What Is ‘baduy’ in 10, 20, 30 years?
• Baduy
– Sending fax messages to transmit images
– Calling a pager company to send message
– Urgent messages get sent via telegram
– The only way to chat is via phone or snail mail
– IDD was expensive
– Geek is so uncool

24. What Is ‘baduy’ in 10, 20, 30 years?
• What will you say in the future?
– We had to look for funding for our start-up
– We used to exercise or diet to lose weight
– We used to use our fingers to send text
– We used keyboard to work on a computer
– We do not have control how a movie ends
– We have to travel by plane or car to go to another
place
– We have to use money to get something

25. Listen to your hairdresser, barber, taxi
driver OR to the customers
• Taxi driver
– Sleeping areas for power naps
• Mobile conference rooms
– Health issues for LPG-driven taxis
– Recognition for drivers
– Interactive taxi

26. Break something apart and put it back
• You mind is at work during this activity
• Simpler ones
– Rubiks cube

27. A Business That Has Zero Failure
• Cancer Cure
• AIDs cure
• Ultimate Diet

28. What’s Never Been Done By Anyone?
• Fly
• Disappear
• Reduce weight ASAP
• Find all missing persons or items

29. Go Think Somewhere Else
• Go to Sagada, and not Boracay
• Go to Bhutan, and not HK
• Go to a 10-day Vipassana Meditation and not
the 3-day retreat
• Go to the Camino Walk in Spain (780km in 31
days) and not the Holy Land Pilgrimage

31. Check Your Finances
• What are you spending?

32. Digest Infographics

35. Start-Up In A Current Industry
• Create New Companies in Existing Industries
– Bank
– Malls
– Telcos
– Airlines
– Food
– Real Estate
– Mining

36. Redefine An Industry
• Invent!
• Innovate!
• Improve!

37. Change The Rules
• Create New Sub-Industries or Make Your Own
Market
– C2 bottled ice tea
– Sun Cellular
– Cebu Pacific
– Steve Jobs products
– BPO

38. You Can Topple The Leaders
• Few companies can dominate an industry for so
long
– Kodak invented the digital camera
– Where is Nokia?
– Remember Magnolia Ice Cream?
– Alemars? Florofoto?
– IBM PC
– Video City? ACA Video?
– Because somebody comes in and steals the show
(Manny Pangilinan, Ramon Ang, John Gokongwei)

39. What Types Of Businesses?
• Change The Rules
• Disrupt The Market
• Examples:
– Sun Cellular
– Cebu Pacific
– Jollibee
– Mang Inasal
– C2

40. See You In 2050
Thank You!
jojy.azurin@gmail.com
+63-906-447-5295
http://www.facebook.com/jojy.azurin
http://www.linkedin.com/in/jojyazurin