Facebook Ad Strategy Tips - Webinar with Johnny Beirne 20.02.15

1. Ads Strategy
20.02.015

2. Co-founder of the Digital Business Institute
Specialise in Digital Marketing for 7 years
Online Training
Online Course Creation
Just hired a Facebook Ads Specialist

3. Co-founder of the Digital Business Institute
Specialise in Digital Marketing for 7 years
Online Training
Online Course Creation
Just hired a Facebook Ads Specialist
OVER €25,000

4. What we will cover
Why Facebook Ads
Custom Audience (Targeting)
Ads Types
• Increase Likes
• Friends of ‘Likes’
• Send people to your website
• Re-targeting
• Custom Audience
• Lookalike Audience

5. Why is this so important?
1. Facebook Reach is heading toward
zero
2. ‘Pay to Play’ using Ads

6. GOOD NEWS
Facebook Ads really work
when done properly

7. Define your audience
1. Age
2. Gender
3. Location
4. Family Status
5. Relationship Status
6. Likes/Interests
7. Give them a name
8. Visual their existence

8. facebook.com/ads

11. 1st Ad
Ad to increase Likes

12. 2nd Ad
Ad to Friends of Likes

13. 3rd Ad
Website
Specific Page

14. 4th Ad
Retargeting
• Website Visitors
• Specific Products

15. Show an ad to people who have been to
your website or a specific page on your
website.
Next time they log in to Facebook they
will see your ad.
Excellent strategy for building brand
awareness.
Excellent for testing your website and
message

16. Add Conversion Tracking
Pixel

17. By placing a conversion pixel on
your website and then adding it to
a Facebook ad, you'll know exactly
which ads led to your conversions.
From this Facebook will find the
people most likely to take the
actions you want on your website
and serve ads only to them.

20. Example
Online Baby Store: Say an online baby
care store has a page dedicated to ‘Mums
Accessories’.
They can set up a custom audience for
anyone who has visited this page but
NOT purchased.
They can then easily retarget to these
customers shortly after.

21. Not
because they can afford to
but
because it works

22. 5th Ad
Custom Audience
Upload your Email List
Connect your LinkedIn Contacts

23. 6th Ad
Lookalike Audience
• 1000
• FB Found 600 matches
• 120,000 Lookalike Profiles

24. Facebook Ad Management Service
We will set up and manage your ad
campaigns starting at €3 per day
We will monitor the ads
performance and tweak regularly to
get the best return
Use our experience from running
other

25. Co-founder of the Digital Business Institute
Specialise in Digital Marketing for 7 years
Online Training
Online Course Creation
Just hired a Facebook Ads Specialist
OVER €25,000

26. Facebook Ad Strategy
6 Week Course
Online – 6 Wednesdays
Starts on 4th March