Presented at Marketing Leaders Masterclass #MLleeds
In this session, Simon and Sarah will be give an overview of how neuroscience informs the creation of emotionally engaging brands, and how marketers can use this to disrupt the market and build deeper consumer engagement to increase sales and market share.
11. • Stops - unconsciously stands out and disrupts
• Engages - different, intriguing, calls to you
• Attracts - appeals sensorially, aesthetically & emotionally
• Reassures - makes sense rationally and emotionally
SUCCESSFULBRANDCOMMUNICATION…
12. Biological and emotional responses to visual and other stimuli
that can be used to trigger reactions and action