The official e-brochure for the Data & Digital Effectiveness Leaders Masterclass, which takes place at the Museum of Science and Industry in Manchester on 1st May 2019. The event is produced by the Marketing Masterclass Series in association with Jaywing, WMG, twentysix, Search Laboratory, Loud Mouth Media, Go Inspire, KMP Digitata, Woven Agency and Forward Role Recruitment.

1. Data &
Digital Effectiveness
Leaders Masterclass
#DIGITALMANC19
Where: Museum of Science and Industry (Garratt Suite), Manchester M3 4FP
When: Wednesday 1st May 2019 // Time: 9.30am-1.00pm
*Registration between 9.00am-9.30am

2. The Data & Digital Effectiveness Leaders Masterclass will showcase a series of expert
insights from industry leaders on the big issues and emerging trends that will shape the
future of digital marketing through adapting a data-driven and integrated approach –
Improving online performance, campaign effectiveness, ROI and customer experiences
across the channel.
The #DIGITALMANC19 masterclass will provide delegates with a unique ‘Holistic’ learning
experience in a relaxing environment via a series of engaging roundtable sessions that will
provide a forum for sharing knowledge, best practice, discussion and networking with
industry peers across the digital marketing landscape.
Data & Digital Effectiveness
Leaders Masterclass #DIGITALMANC19

3. Produced by Marketing Masterclass Series in association with:
Jaywing
https://jaywing.com/
WMG
www.webmarketinggroup.co.uk
twentysix
https://www.twentysixdigital.com/
Search Laboratory
www.searchlaboratory.com
Go Inspire
https://www.goinspire.co.uk/
Loud Mouth Media
https://www.loudmouth-media.com/
KMP Digitata
https://www.kmp.co.uk/
Forward Role
www.forwardrole.com
Woven Agency
https://woven.agency/

4. Who’s
Attending?
• Head of Marketing – Interflora
• Head of Digital Data – Plusnet
• Head of Marketing & Digital – Hermes
• Head of eCommerce – Footasylum
• Head of CRM – AO.com
• Head of Digital – Cotton Traders
• Head of Marketing – Chums
• Head of Product Marketing – BookingGo
• Senior Digital Strategy Manager – Vodafone
• Digital Journey Commercialisation Manager – HSBC
• Head of Customer Lifecycle – Matalan
• Head of Conversion Rate Optimisation – Sofology
• Head of Digital – The Dining Club Group
• Digital Marketing Manager – Bonmarche
• Senior Digital Manager – HomeServe
• Head of Marketing Analytics – Key Retirement Group
• Head of Paid Channels – Fanatics International
• Head of Digital Acquisition & Trading – Distrelec Group
• Head of Analytics – BPP Professional Education
• Head of Customer Insight & Analytics – Slater and Gordon Lawyers (UK)
• Strategic Analytics Manager – N Brown Group
• Insight Analytics Manager – Shop Direct
• Group eCommerce & Multi-Channel Controller – ScS
• Senior Digital Operations Manager – Leeds Building Society
• Senior Web Insight Analyst – Jet2.com
• Digital Manager – Co-op Energy
• Digital Marketing Manager – Silentnight Beds
• Senior Marketing Planning Manager – Swinton Insurance
• Marketing Manager – Manchester City Football Club
• Technical Digital Analyst – Thomas Cook
*Sample of #DIGITALMANC19 delegates

5. Has the world of digital marketing become obsessed
with attribution? Are digital marketers’ slaves to
attribution?
Nick Greatrex, Director of Operations & Javinder Singh,
Director at Go Inspire
Inform your future strategy – Harnessing the power
of data to influence your forecasts
Rich Ellis, Director of Paid Media & Sophie Wise, AD at WMG
How to make the right decisions quickly
Simon Haven, Managing Director & Gez Daring,
Director at KMP Digitata
YouTube: More than Just Views
Mark Haslam, MD at Loud Mouth Media
Keynote & Roundtable Sessions
Say goodbye to guess work: Discover four steps to
data-driven attribution modelling (Keynote)
Dr Catherine Kelly, Marketing Practice Director at Jaywing &
Kyle Fedyszyn, Head of Marketing & Digital at Hermes
Benchmarking, defining a vision, building a plan and
creating a culture of continuously improving marketing
effectiveness
Ben Bisco, Strategy & Planning Director and Trent Yunus,
Analytics & Conversion Director at twentysix
Leveraging your first-party data for successful
cross-channel marketing campaigns
Chris Attewell, CEO & Angus Hamilton, CTO at Search
Laboratory

6. Keynote & Roundtable Experts
Kyle Fedyszyn
Head of Marketing & Digital
at Hermes
Kyle’s passion for digital marketing, technology
and creative ideas, resulted in him delivering a
digital strategy that provided the single biggest
performance globally for one of the world’s largest
business expense companies, Fleetcor.
Kyle joined Hermes, the UK’s second largest carrier
in 2017, where he has injected radical digital
changes that are helping to evolve the business,
including introducing a data science approach,
econometrics and attribution to transform the
online customer experience and drive revenue
growth as Hermes looks to become the consumer’s
carrier of choice.
Dr Catherine Kelly
Marketing Practice Director
at Jaywing
Catherine has a PhD in mathematics and 15 years’
experience of delivering exceptional analytical,
modelling and research projects for global blue
chip FMCG companies, working with the likes of
Guinness, Smirnoff and Kellogg’s. Catherine
recently left her role as Head of Data Science at
Asda to join the Jaywing team.
Catherine has a passion for using mathematics
creatively to transform customer data into
actionable insights that enable marketers to
understand the impact of their marketing and
create timely communications that enhance the
customer experience, whilst optimising marketing
spend.
Catherine’s strategic roles within businesses,
coupled with her strategic understanding and
functional expertise, has enabled her to harness
and utilise big data and technology to help brands
answer key questions to drive business value and
change.
Mark Bower
Managing Director
at Woven Agency (Official Master of Ceremonies)
An industry veteran with over 20 years in the game,
Mark Bower founded award-winning digital agency
Coolpink, has been an independent digital
consultant and has been nominated for
Entrepreneur of the Year.
Today, he’s managing director at Woven Agency,
where he has orchestrated a comprehensive
rebrand – and repositioning – of the business,
which now focuses on strategy, creative insight and
digital expertise to deliver great results for their
clients. His efforts helped Woven hit record
turnover and profits in 2017 and 2018 – and Mark
has even greater ambitions for Woven over the
coming years.

7. Nick Greatrex
Director of Operations
at Go Inspire
Nick Greatrex joined Go Inspire as Director of
Operations in 2018. Go Inspire is a marketing
services provider specialising in dynamic
marketing communications, loyalty programmes
and the use of a Single Customer View.
Nick’s role has been focused on the importance of
digital insights on the customer journey, leading to
a more complete view of users’ interactions with
websites, stores and brands. This takes attribution
modelling from looking at interactions with a
transaction, to all engagements with a retailer.
Furthermore, Nick focuses his work on developing
forecasting, retention and propensity models to
better understand and communicate with
customers.
His previous experience has brought him to
manage the Digital, CRM and Insight teams,
having great success bringing digital marketing
in-house, and re-inventing how the business
structured its marketing. His passion for digital
brought him to work as Google super- user and
trailing new beta enhancements in Google Ads.
Mark Haslam
MD & Founder
at Loud Mouth Media
Mark Haslam is MD and founder of Loud Mouth
Media, a Performance marketing agency with a
relentless focus on ROI. Having gained valuable
online advertising experience working as a Web
Consultant in the telecommunications industry,
Mark’s vision and motivation to set up Loud Mouth
Media was to do PPC differently. Mark has grown
the agency to become a Google Premier Partner
with all five google ads specialisations; offering a
fully managed service, including strategy and
implementation of SEO and paid social media.
Mark has over ten years’ experience managing
performance driven campaigns and working with
market-leading clients including Flashpack, Harry
Corry, GoApe, Monster Supplements, Bavarian
BMW and more recently BigDish PLC.
As an expert in the field, Mark is also an industry
speaker, trainer and lecturer. He manages the
running of the agency, developing the key
strategic insights behind campaigns and liaising
with his team of specialists to ensure that key
performance objectives are achieved for clients.
Simon Haven
Managing Director
at KMP Digitata
As the Managing Director of KMP Digitata, Simon
Haven leads a talented, award-winning, team that
enable organisations do more with clever digital
thinking. He works closely with KMP Digitata’s
clients in order to help affect change digitally.
Taking a lean approach to everything he does,
Simon ensures that as an agency KMP Digitata
collaborate with their clients to tackle some of the
most complex challenges digitally with agility,
creativity, and focus.

8. Chris Attewell
CEO
at Search Laboratory
Chris joined Search Laboratory in 2012 and has
helped clients including VISA, glh Hotels and Citrix
to grow their online traffic and revenue during that
time. As CEO, Chris provides strategic leadership
and direction for Search Laboratory’s operations in
the UK and the US, working with clients and
internal teams to deliver profitable online
customer acquisition campaigns across multiple
countries.
Ben Bisco
Strategy & Planning Director
at twentysix
Ben is the Strategy and Planning Director of
twentysix. He has more than 15 years’ experience
planning & delivering digital campaigns both client
and agency side. He’s got a ton of experience in
just about every market going, from fashion to
financial services, holidays to home improvements,
furniture to family trees. At twentysix, Ben sits
between the SEO, PPC, Display, and Data &
Analytics teams, working closely with clients to
define integrated strategies and drive marketing
effectiveness.
Rich Ellis
Director of Paid Media
at WMG
Director of Paid Media at WMG, Rich Ellis is a
talented digital strategist with a head for data. Able
to make even the most complex of concepts
accessible to all, Rich is skilled at communicating
complicated algorithms and advanced digital
marketing theory to clients with ease.
Joining WMG back in 2012 to launch their Paid
Media offering, Rich’s dynamism, pragmatic
approach and extensive skillset quickly cemented
him as an integral team member. Today, Rich leads
a team of 20+ experts as they leverage data
sources, harnessing insights to fuel business
generating digital strategies for clients.

9. Get Involved
If you’d like to attend the masterclass as a delegate or
lead a session at one of our future events as an
‘Official Partner’, please contact:
John McCambley, Founder & Chief Producer
+44 (0)779 6322894
john@marketing-masterclass-series.com
Further information can also be found on
www.marketing-masterclass-series.com