Why you should know the data
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Presentation for Sutton Group - Copyright 2013 John D. Mayfield This is a fun and very interactive session I do with real estate groups on why knowing the real estate data in your marketplace is important. I also share some fun and creative ways to share the data using today's technology.
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Why you should know the data
- 1. Why You Should Know the Data By John D. Mayfield Author | Broker | Speaker
- 3. Do You Believe Real Estate Statistics (Numbers) Are Important to Consumers?
- 5. Question #1 Why is knowing the real estate market data important?
- 6. Question #2 What data is important to know?
- 7. Question #3 How are you sharing data today with your marketplace?
- 8. Question #3 How are you sharing data today with your agents?
- 9. Question #4 Do you have any effective ways to share data today?
- 10. Do You Believe Real Estate Statistics (Numbers) Are Important to Consumers?
- 11. Reason #1 – Helps you look like the expert…
- 12. The Law of F.A.E.
- 13. When you think of Real Estate you think of ?????
- 14. When you think of Real Estate you think of ?????
- 15. When you think of Real Estate you think of ?????
- 16. When you think of Real Estate you think of ?????
- 17. When you think of Real Estate you think of ?????
- 18. When you think of Real Estate you think of ?????
- 20. The Law of F.A.E.
- 21. #2 – Sphere of Influence
- 22. 50% +/- Find Their Agent From a Friend, Co-Worker S.O.I. Is Important!
- 23. Sharing the Data is Important
- 24. Knowing The Data vs. Presenting The Data
- 25. Remember
- 26. Haiku Deck
- 27. Haiku Deck
- 28. Billion in Sales 20 18 16 14 12 10 8 6 4 2 0 Company A Company B Company C Sutton Company Company Company A B C Sutton
- 29. Haiku Deck
- 30. Haiku Deck
- 31. Haiku Deck
- 32. Haiku Deck
- 33. Group Breakout
- 34. Creative Ways to Present Data With today’s technology…
- 36. FlipBuilder.com
- 38. Sharing is BIG!
- 41. Is Your Online Office Empty???
- 42. Time on Your Site?
- 43. If you don’t capture them when they visit your web site or video, call for them all you want, but chances are they’re gone….
- 44. Think “Opt-In”
- 45. Create a market snap-shot
- 46. Create a FREE eBook/newsletter to share the data
- 48. MailChimp.com
- 50. AWeber.com
- 51. Data sent to AWeber
- 52. Visitor to Web Site Opt’s In For FREE Offer Auto E-Mails Delivered E-Mail Registered at AWeber
- 53. Aweber Sends a monthly e-newsletter from my blog
- 55. In Closing…
- 60. Discover new ways to share the numbers in your area…
- 61. Billion in Sales 20 18 16 14 12 10 8 6 4 2 0 Company A Company B Company C Sutton Company Company Company A B C Sutton
Notas do Editor
- Participants will be asked to find two to three people they do not know, and form groups of three to four. Each person will introduce themselves to the group, and then share five (5) interesting points about their office, or geographical location they are from. Participants will be encouraged to share the average sales price from their area, and any other interesting statistics they might know about their office or location.After a few minutes of introductions. a short debrief will take place asking for volunteers to share some of the interesting facts that they discovered from the introductions in their group. It is important for everyone to remain with their small group during the debrief.
- Debrief with group this question.
- Explain that each group will need to elect a recorder of data to present to the larger group when we debrief the exercise. Each group will be allowed 6 – 8 minutes to work on the exercise. Debriefing each session will vary depending on the information and questions shared.
- Explain that each group will need to elect a recorder of data to present to the larger group when we debrief the exercise. Each group will be allowed 6 – 8 minutes to work on the exercise. Debriefing each session will vary depending on the information and questions shared.
- Explain that each group will need to elect a recorder of data to present to the larger group when we debrief the exercise. Each group will be allowed 6 – 8 minutes to work on the exercise. Debriefing each session will vary depending on the information and questions shared.
- Explain that each group will need to elect a recorder of data to present to the larger group when we debrief the exercise. Each group will be allowed 6 – 8 minutes to work on the exercise. Debriefing each session will vary depending on the information and questions shared.
- Explain that each group will need to elect a recorder of data to present to the larger group when we debrief the exercise. Each group will be allowed 6 – 8 minutes to work on the exercise. Debriefing each session will vary depending on the information and questions shared.
- Explain that each group will need to elect a recorder of data to present to the larger group when we debrief the exercise. Each group will be allowed 6 – 8 minutes to work on the exercise. Debriefing each session will vary depending on the information and questions shared.
- Debrief with group this question.
- A short presentation will be given with the next few slides about why the Presentation of the Data is important.
- Groups will construct a visual postcard explaining some form of current data to present through a direct mail piece to their Sphere of Influence or the marketplace in general. Each group will share their idea with the entire group when finished. 10 – 15 minutes for creation. Note – Need large flip chart or poster paper, colored markets for entire group.
- I will lead the group through some new creative ways they might consider presenting the data with today’s technology.
- I will show a live example of how I use this tool to the group
- I will show a live example of how I use this tool to the group
- Briefly explain using a green screen and real estate data from their marketplace.
- Now that the attendees will be thinking about gather and harvesting meaningful data, how can they use it to “win more business?” These final slides will offer some new creative ways to use the data and their new presentation ideas for sharing by getting consumers to “opt-in” for receiving a monthly newsletter, quarterly report, etc.
- How many squares can you count on this screen? This exercise is to wrap-up the presentation by reminding participants that sometimes we can just see numbers or data, but if we analyze and think about the numbers (data) in our office, marketplace, and more, we can use this information to win more business!
- How many squares can you count on this screen?
- How many squares can you count on this screen?
- How many squares can you count on this screen?