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9 Ways for Healthcare marketers to successfully increase patient volume.
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9 Things For Healthcare Marketing Sucess
1.
Excellence in Healthcare
Marketing
2.
Excellence in Healthcare
Marketing
3.
Advertising DOES NOT
work.
4.
$ $ $
$ $ $ $ $
5.
6.
7.
Advertising DOES NOT
work.
8.
Advertising DOES NOT
work. BEST PRACTICES TO MAKE 9
9.
1 Spend $
to make $.
10.
1 0 7
Spend $ to make $. . of gross revenue %
11.
1 1 Spend
$ to make $. % 0 7 of gross revenue . % +
12.
2 Choose your
DRGs wisely .
13.
DOA’s CASH COWS
CHRONIC PATIENTS SUPERSTARS
14.
3 . Integrate
your efforts
15.
Horizontal Value Maximizer
© THE HEAVYWEIGHTS
16.
Vertical Volume Maximizer
© THE HEAVYWEIGHTS HEALTH SYSTEM
17.
4 Target PRE
-episode patients .
18.
Bob Roxanne
19.
5 Master the
media mix message and movement .
20.
media mix
21.
message
22.
movement Take a
free heart evaluation at ACallToChange.org
23.
6 OPT-IN marketing
— IS NOT — optional . REMEMBER:
24.
6
25.
25,000
26.
25,000 5000
27.
25,000 5000 1000
28.
25,000 5000 1000
500
29.
25,000 5000 1000
500 7 Become the P atient D istribution C zar .
30.
Early Detection Call
Center Early Detection & Wellness Center PCP CT Scan Cardio Appointment BY PHONE FACE TO FACE
31.
25,000 5000 1000
500 8 Capitalize on Co-risks .
32.
250 125 500
350 orthopedic issues BMI over 35 sleep disorders cardiovascular disease
33.
9 Follow downstream
revenue .
34.
1 Spend $
to make $.
35.
2 Choose your
DRGs wisely .
36.
3 . Integrate
your efforts
37.
4 Target PRE
-episode patients .
38.
5 Master the
media mix message and movement .
39.
6 OPT-IN marketing
— IS NOT — optional . REMEMBER:
40.
7 Become the
P atient D istribution C zar .
41.
8 Capitalize on
Co-risks .
42.
9 Follow downstream
revenue .
43.
Advertising DOES NOT
work.
44.
Advertising DOES NOT
work. BEST PRACTICES TO MAKE 9
45.
$ $ $
$ $ $ $ $
46.
Excell ence in
Healthcare Marketing
47.
John Luginbill THE
HEAVYWEIGHTS 317-684-7777 [email_address]
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