Rebrand
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A document that DDB Canada created for us as we were looking to re-brand. I managed most of the messaging at this phase of the project, then handed it over to Cathy Greer and Colin Osing.
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Rebrand
- 2. A BRAND CONVICTION ENSURES YOU HAVE A CLEAR, INSPIRIN G& REMARKABLE MISSION & PURPOSE.
- 3. Where do I come from? We are an award winning organization, with deep roots in print and superior online growth through investment in SEO. We have built a successful business model on the premise of hard work and smart innovations.
- 4. What are my ambitions? To be the leading local brand that connects consumers and businesses in a way that is quicker, easier and more relevant than ever experienced before.
- 5. Where is my world going? Technology has allowed for an ever-changing source of diverse data to be available to everybody. People demand information at their fingertips whenever and wherever they want it, and are seeking and sharing opinion like never before.
- 6. Who are my Customers/advocates/influencers? People who want trusted local information quickly and easily. Businesses that want to reach and connect with broader audiences within their communities.
- 7. What am I like? We are a connector.
- 8. What experience do I enable? We connect you with your community : business, events, resources.
- 9. What makes me different? We are in your community; we are your community. And we are your trusted source for everything about your community.
- 10. What do I fight for? To help people find what they are looking for …
- 11. life.connected We are an uncomplicated local brand that connects people to local business, to their community and to each other. Whether it’s information about the community centre, a hot local event, the hours for the drycleaner, or the closest parking, we deliver it all, easily and accurately. We connect people to life around them.
- 13. Canpages connects me with my community. It’s my trusted source to find local businesses and services, with ease and accuracy.
- 14. For people • Help me find everything local • Let me connect to my neighbourhood, my community, my life • Do it all easily, quickly, and accurately
- 16. Canpages puts my business in the heart of my community with simple marketing solutions for reaching local customers.
- 17. For business • Present my business in context, with my community • Connect me to engaged local consumers • Boost my multimedia marketing, elevating me above a crowded marketplace • Personalize solutions for my exact needs
Notas do Editor
- Accidental discoveryCanpages places my business in the heart of the community, tailoring a unique marketing solution for me that positions me as the top of mind provider.